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. VARIETY * 129 F. F. PROCTOR EXTENDS • ■ A Merry Christmas AND Happy New Year • TO A LOYAL PUBLIC AN ENCOURAGING PRESS AND A CO-OPERATIVE THEATRICAL PROFESSION ■ i Purveyor of Wholesome Amusement to the Masses GREETINGS JoeSU andXA/EZIL- Matt •THE HEBREW AND THE ITALIAN" Booked Solid U. B. O. Direction, ROSE & CURTIS Wishing Everyone A Merry Xmas and A Happy New Year FRANCES FARR "THE LITTLE PACEMAKER" With Herk, Keii]T& Damsel's "Pacemakers Co." Olympic Theatre, New York Xmas Week LIGNED in this new motion picture company arc ^ personalities that have been respon- sible for the biggest developments of the modern stage and screen. SAMUEL GOLDFISH, the President, was a founder of one of the first two companies formed to produce feature films in which good taste and refinement were dominant. He has, from the beginning, been a factor in the production of better pictures and helped through shrewd and intelligent understanding to make motion pictures one of our greatest industries. EDGAR SELWYN, the Vice- President, has, with ARCHIBALD SEL- WYN and CROSBY GAIGE brought the theatrical producing firm of Selwyh & Co. to the forefront in dramatic production. Their plays, their clientele of authors, their alertness and their code of busi- ness honor have made for them a position that is the envy of many older firms and the model for most of the newer ones. ARTHUR HOPKINS, Vice- President, is one of the producers who, because of his creative ability and capacity, has been invited into this alliance. His knowledge of stagecraft gives him high rank at the start in the field of motion picture production. MARGARET MAYO is the author of several of the most profitable plays in the history of the American stage and is also one of the ablest judges of plays in the theatrical pro- fession. Her judgment and discerning vision are counted as great assets by this company. Our Advice to ALU EXHIB- ITORS is to watch and read the future an- nouncements of this company with great care. MAIN OFFICES: 16 East 42d Street, New York City Telephone: Vanderbilt 11 •. i