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r* VARIETY ■ mi =£= *E3± Swear Off on Secrecy and | Start the New Year Right Lay out a campaign of advertising within your means and take advantage of Variety's special rates for players, as sched- uled below. This will keep you in the professional public's eye continually. That is as it should be. Hiding away through not giving publicity to your name or goods is not good business. It's rare to hear of anyone in theatricals regretting they advertised. In a paper like Variety advertising has always one distinct feature that cannot be denied—it gives the fullest circulation and through that, publicity, to the advertiser. It is bound to bring something sooner or later. \ a £&«£fy*^W y Variety advertising also saves the advertiser from the expense of using any other theatrical publication. Variety covers the whole field. _ For 1917 Use Variety I E If there are to be good times, make yourself known early as an entry. Have your name become familiar in the profession. Variety can do that for you. You need nothing else. I' The rates below are in effect for players 9 advertising, with a special 12-time rate at the lowest price, considering Variety's circulation, universal publicity has ever been offered at. FOIL THE, PLAT1RI ONLY On a Strictly Cash Prepaid Basis (f«r Hmyn Only) Inch 12 Weeks SUM One Time 2M HMJt Fell Pate, One lasertlea... Half Pafe Quarter Page r (Preferradl politic* M% Extra) 12 tlmM (Imum) 11 fas. 04 p.) (sfavl* or 4m>hU column) OneCelm 12 Weeks $4S.*0 One Time 5.6i ONE INCH ACEOSS PAGE 12W«*k. ItSJO ~~Gist Tiixc . rm -.;-. .Trr. r&S$ •» •— t ^ mmm um* MXI k » w< "♦.*»■»• ■ >.»»^i l I LAEGER SPACE PEO EATA