Variety (August 1917)

28 MOVING PICTURES I A HARVEST FOR SCALPERS. A moving picture production, play- ing to a legitmate scale of prices— $2.00 top—and then attracting such crowds that large numbers willingly paid scalpers, who plied their trade on all sides of the theatre, substantial premiums in order to gain admittance, has been the unusual spectacle pro- vided by the official Italian war pic- tures, "The Italian Battlefront," at the Forty-fourth Street theatre, New York, during the past few weeks. It is said that but one other film at- traction was ever the object of such activity upon the part of the paste- board hawkers. The incident is of more than pass- ing interest and significance at this time, by reason of the announcement of several of the large moving picture theatre owners of the contemplation, or inauguration of higher scales of prices. The continued maintenance of a legi- timate scale by "The Italian Battle- front," would seem to indicate that whatever the experience of moving picture exhibitors of the past, the pub- lic today will not only pay the regu- lar theatre admission for a special mov- ing picture production of* decided ap- peal, but will give bonuses in addition, if necessary. 1111IIII1111! IM Ai Unparalleled Attraction MARY KKFOB ^ a a - . 'IK4, I ^t * . . ■ 4 .... j ». v ' v» • ™ - ' a .* a 1 1 m ■■ . V a. 1 I! » tl * * . ■ r» (1 a a a « .;;.„.;.'Hl 1 a 1 *«» *»»»* . .Hank a a • - . a a < a a a ' \ « a a ► ' ' ■ > < ( > ill \ a a , a <lll.'i , V . ».aaa**»a»» aal ■> • a a • a a a » < a a aaa „ t 1 « « , a a a -■ a > a • « a a « a a a 1 HI I I I 1 ■ 1 » aaa / ? a - ~.. a » 1 a • a • a I a a a .. .] a a > ■ a > ft** %. » «n* *». a. a a - a> -4 • .« « a, 11 . •■ aa a. 1* • aati a l« ««»n. ■• \ a I a »f a t .«•>«•• I III! ♦ tilt - fell " 411 < a a . . .%»»-• > a a a « ■ a . 1 . . aa • * a kin a •> iiiiiiU a a. aaa 1 a a aaa a a a * a • . a a ■ « a a a . aa < .>i a a a a' 1 • a > a a > • » • a 1 1 . a 1 <t . ! I ,< . » t a ri»« 1 «I ii ■ . « a a < a 'i a • a -.: a a i » 1 • « a a ■ 1 ft 1 i » » a w 11 > 1 11 ' « a a a a a • «»»»••>' a a . a a a a ■ . ■ aaa. a ■ . « 1 - a I . a a a a a ' I a a ii.i a a a a 1 a a a » > « • a ' a a 1 aaaa.aa* ► . a a » x • > - aaa, aaa . a * »> . _«»aa. -aa. » . a ki « ii III! I III!! Rebecca ^ Sunn ' » V » * < ■ a»i •lli.lll'll 'ax aaa. aaa. aa. .'Ill llllllllii «■ a a .- 1 » aaa. ail' .<»•»».» ■ a a a • » » a • a , a a.. a a I i I » I . a ■ a a . a lllfchl I • a > > a a a a a $rookfm ►•»u ..' From f/ir famous play by Kate Douglas JViggin and Charlotte Thompson. Adapted to the Screen bx Fran- ces Mario ft. Staged by Marshall Neilan. 1 Hi 'I'ii' I. tin 1 !i Thousands of People want to see Rebecca brought to life thousands want to see Little Mary's portrayal of the famous character and hundreds of thousands want to see this picture because it's Mary Pickford's latest Artcraft picture. For advertising possibilities and revenue producing power and beautiful production this picture has not been equaled. Vaudeville theaters ^can 4* uhk thei r business with this wonderful"pictureT COAST PICTURE NEWS. By GUY MUCK. Douglas Fairbanks is back after three weeks of cow-punching In Wyoming. Crane Wilbur had a narrow escape from serious Injury or probable death while en- acting a thrilling scene for the Uorsley Studio. He was making a leap from a railway trestle to the top of a '49 stage when the stage was pulled ahead suddenly and Wilbur was nurled to the ground, a portion of the wagon passing orer his body. Fortunately not a bone was broken and he was able to work the next day. Oeorge Fisher has concluded his engage- ment with the American in Santa Barbara. Chester B. Clapp, scenario writer, has an nounced to his friends that ho has ensconced himself in a cabin near Mission Canyon, Santa Barbara. Florence Dye is now with Vltagraph. Mile. Yvonne Chappelle has been signed by Mena. Clifford B. Cray, alias Tip, has left the movie colony for the Presidio in San Francisco. He la a member of the Second Officers' Reserve. Clark Irvine, editor of the Motion Picture Times, a local film weekly, writes from the swabbing decks of the U. S. 8. Cheyenne that the life of the sailor is Just as eventful aa one who mixes with screen actors. W. E. Keefe, Griffith's western representa- tive, expects to be called east shortly on a mission In behalf of the director's new film. Joe Ryan Is to be leading man opposite Anita King In Mutual Features. Alfred Whitman has been having dreams about a pole cit. This is no dream. Nell Shlpman Is planning to go to London. Bessie Love tas broken her contract with Triangle. Neal Burns and Gertrude Selby have with- drawn from the Horsley Co. f)ustln Farnum has quit the Fox. He prob- y will go to Paralta. Carl Anderson, president of Paralta, and S. G. Lynch, president of Triangle, are here on an inspection trip of their studios. Gen. Mgr. Bob Kane of the former arranged a regular wild and woolly west reception for them. Eugene Lewis, the well-known scenarlolst. Is now the father of four children. The quar- tet was completed last week. Mrs. Lewis will be out of the hospital In a few days. Walter Morosco, son of Oliver Morosco, has left via motor for New York. He has given up the Idea of becoming a motion picture hero and will enter the box office of the Morosco theatre in New York as assistant treasurer. "ZIT" WITH INTERNATIONAL C. F. Zittcl rZJt"), in addition to conducting the vaudeville and film de- partments of the Evening Journal, has been made general manager of W. R. Hearst's International Film Service, the post formerly occupied by E. A. MacManus. GERTRUDE SELBY NEAL BURNS S-E-L-B-U-R-N C-0-M-E-D-l E-S Los Angeles, Cal. HARRY McCOY