Variety (May 1918)

Record Details:

Title:
Variety
Date:
May 1918
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (May 1918)
Leaf #:
000191
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Theatre and Vaudeville, Hollywood Studio System, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
University of Wisconsin-Madison Department of Communication Arts
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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VARIETY WE ADMIT our "feature song" is over four months old. We say to you, that the older "ARE YOU FROM HEAVEN" gets to be, the better it will go for you. We remind you that we have not the facilities, the offices, the staff that our worthy competitors have to PUT A SONG OVER QUICK. IT WILL LIVE LONGER, because of this condition, and better still, because it is not one of those "A HIT TO-NIGHT—DEAD TO-MORROW" songs. It has charm and class in both lyric and melody. "ARE YOU FROM HEAVEN 9 '— is the kind of song the orchestra leader will commend you for, it's a musicianly song. We wager that you never heard the song. If it were pub- lished by a certain publisher we have in mind you would have heard it two and three times on every bill—every week. To our knowledge "ARE YOU FROM HEAVEN" has been done TWICE at Keith's Palace Theatre in the whole life of the song, and we think the composers did it one of the times. It sold sixty-five thousand copies in six business days last week—unsolicited. Our friends will be glad to hear this, about the new publishers. IF THE PUBLIC BUY IT THEY LOVE TO HEAR IT. YES, we have a fine quar- tette arrangement. We have everything you will need in con- nection with same. All that we ask is that you hear this song. If you are in a hurry and do not want to wait for a copy, go to any phonograph shop, ask for any kind of record and they will have it and be glad to have you hear it. That's what they think of "ARE YOU FROM HEAVEN." GILBERT & FRIEDLAND, inc. 232 West 46th Street, New York L. WOLFE GILBERT Prnidrnl MAXWELL SILVER Grneral Manarrr ANATOL FRIEDLAND Vice-Prmident