Variety (May 1918)

MOVING PICTURES 35 STANLEY CO. CHANGES Philadelphia, May 29. Changes, expected since the death of Stanley Mastbaum, in the directorship of the Stanley Amusement Co., were announced this week when Frank W. Buhler assumed charge, replacing J. E. Hennessy as general manager of the Stanley Co. houses. These include the Stanley, Palace and other smaller houses. Hennessy will continue in the film business in New York. Buhler has been general managing director of the''houses controlled by the Central Market Street Co., which include the Globe, Victoria, Regent, Savoy, Princess, Ruby, Market Street and Auditorium, and will remain in general charge with William Golden- berg as assistant. Although the houses of the two con- cerns will be under the one directing head, the interests will not be pooled, it is said. The change in directors has resulted in a general shifting around of house managers. Arthur Forbes goes from the Victoria to the Stanley and Ed. Wolf nitfves from the Cross Keys in West Philadelphia to the Victoria, his place being taken by Charles Thom- son, the comedy juggler, who blos- soms out as a full fledged manager. The selection of Buhler as general director of both combinations meets with universal approval as he stands high in the estimation of theatrical men here and is very popular. He began his career with Harry Davis in Pittsburgh, coming to this city in 1908. He is noted for executive ability and as an organizer and his new posi- tion will give him a place of import- ance in the motion picture world. He is only 37 years old. All the Stanley and Central Market Street houses wll remain open through the summer, including the Alhambra, which will play pictures only through the'hot months, returning to vaude- ville and pictures next season. The Broadway, managed by Sablosky and McGuirk, will close early in June for alterations. GERARD FILM WORSTED Philadelphia, May 29. The mistake of bringing the Gerard picture. "My Four Years in Germany." into the Forrest against "Hearts of the World." which has been drawing strongly at the Garrick, has been proven and the Gerard film is scheduled to close Saturday. Business has been very light at the Forrest for two weeks. The picture was booked for a run of four weeks at a rental of $1,500 weekly and the two weeks' rent will be lost. The four men interested considered this easier than keeping the house open and paying the additional rent for the picture. Those who have seen it pronounce it a fine bit of filming and a good buy. but it had no chance against "Hearts of the World." with the big advance billing the latter received through the censoring which prevented it opening <>i» schedule time. SEQUEL TO "TARZAN." Work is iuarl> finished on the new sequel to "Tarzan of the Apes," the title for the second edition to be styled "The Marriage of Tarzan," which wilt have Lincoln playing the original role of Tarzan. This work is being com- pleted 1>y the National Film Co. on the Coast, hut no arrangements have yet been consummated for its distribution in any territory. "lis planned to he exploited the same as the first Tarzan subject. Will Feature Ben Alexander. Hen Alexander, the child actor who has contributed such a remarkable juvenile characterization to "Hearts of the World," is to be featured by I). W. (iriflith in his second Artcraft produc- tion. ^ INCE WILL ONLY USE STUDIO. Fast upon the heels of the Paralta report, published in a trade paper last week, that the Anderson-Brunton com- pany would in the future produce the Ince pictures comes the retort direct from Inceville that no such plan is contemplated and that the Ince organi- zation as at present constituted will continue to direct, supervise, manage, guide and inspire the Paramount-Ince and Artcraft-Ince stars. The only connection that he will have with the Brunton company, points out Mr. Ince, is the use of its studios for the production of his pic- tures until the new Paramount-lnce studios, which have just been planned, are completed. 'WORK OR FIGHT" AND FILM MEN. Washington, May 29. It was said here today by persons close to the War Department that Major-Gcneral Crowder's much dis- cussed work-or-fight edict will not a fleet the men of draft age engaged in the picture industry who are in the deferred classes, as it is commonly recognized by the Administration, Cabinet and War Department that the motion picture business is decidedly a useful occupation and contributing seriously toward the successful con- duct of the war. HIRSCH HEAVIEST BUYER. Nathan Hirsch, through several new deals lately has come to the front with- out much opposition as the biggest state rights buyer in the east. In ad- dition to bidding $100,000 for the New York rights to Griffith's "Hearts of the World," he purchased the negative for "Carmen of the Klondike" and is selling it sectionally and otherwise on the territorial basis. Portland Strand Opens June 3. Portland, Me., May 29. The Strand, remodeled, reopens June .3 with pictures. It seats 2,200. William Reeves is manager. "STILL ALARM" FOR U. B. 0. Arrangements were made yesterday for the U. B. O. to exhibit the melo- draamtic feature, "The Still Alarm," made by the Pioneer Film Co., for 71 weeks, with the Loew Circuit also con- tracting for 7fr weeks. The theatres obtain the film through Nathan Hirsch. Another Splendid Mae Marsh Picture. ..... - '<■• ■ ■ The authoritative critic* of the important trade newspapers are more enthusiastic about Mae Marsh in"AH Woman"than they have ever been about any Gold- wyn Picture, including "Polly of the Circus," "The Cinderella Man," and "Thais." Exhibitors everywhere will recognize the ear-marks of a sure screen winner in these whole hearted criticisms: MOVING PICTURE WORLD: Hanford C. Judson: There is a pull at the heart strings in Mae Marsh's characterization in "All Woman." The humanness of this story and the character that Mae Marsh pictures for us makes the offering valuable. It has a specially pleasing pull at the sympathetic emo- tions of spectators. EXHIBITORS' TRADE REVIEW: George T. Pardy: Mae Marsh from the beginning to end carries insistent and sympathetic appeal . . "All Woman" is a valuable picture. MAE : MARSH 1 '» AIL WOMAN MOTION PICTURE NEWS: P. S. Harrison: This is about the best feature Mae Marsh has ever been in. It will please* everybody. The story is full of human touches that appeal to the emotions. N. Y. TELEGRAPH: Helen Pol- lock: "All Woman" is the type of story that has a general ap- peal . . it is true to life and thoroughly human. by E.Lloyd Sheldon. \ I Directed hv HobaviHenley ■.....■ -■ .. ^ VARIETY: Ibee: Goldwyn has turned out an excellent produc- tion with Mae Marsh in "All Woman." It is as interesting as if presented in printed form which appears to be a capital test of its worth. Hobart Hen- ley, as the director, has had considerable to do with the good result obtained. MOTION PICTURE NEWS: Joseph L. Kelley: This Goldwyn offering is a smashing good picture a Utile ahead of anything Mae Marsh has done for Gold- wyn. GOLDWYN PICTURES CORPORATION Samuel GoLDFtsH. Prvnt/tnt 16 East 4-2 *</ Street Edgar Selwyn. Mrs rrctidoil New York City •