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^^>^f^^fp^^^^^t^Mif^^sp^?p^ ;=W*- . ■■{■■ V. 1 .--4 f i Ell && '','/- : - ; ,: ' ■:X;,i$.',::V. ■■'.: ■■ ! Sr>; : £^. VARIETY -.&-V ■ ' *v"« . i ■ ...... . -. . . ',:■.■.- ..,'/;■ •', _ :.'.,- . i feessasil £lE^$^!fe?BvfcEi ,..*;:. §3^' • Vi^v'i'i . mm; v •.■'■'., . . • ■- ■ ' -'....,■ It;:-;;; v:, • ■ '.: • .■' . • : ■ I . : . I \-7- ■' '! ...■■■• -:- • : ■ •V ■ EK,. P' ;'. '.* &^ll SIlE^^TRIUMPHANT! cs^S 2: VI •UMTEDl AKTISIS GORaasmtp Newark City feMMMMlain«MMMMw^MS3K3BBnn The screen world still rings with the ovation and echoes the plaudits that marked the' appearance of United Artists Corporation in the business arena of the Industry. The issue is clear and the Exhibitors of America have instantly recognized in United Artists Corporation, not only a champion for the relief of present-day rental evils, but likewise a stalwart guardian of the future prosperity of film exhibition. ■ Mary Pickford,. Charlie Chaplin, Douglas Fairbanks and D. W. Griffith, unquestionably the screens foremost artists, are the. greatest asset that the Exhibitors of America have. United Artists Corporation, by inaugurating an open booking policy that is one hundred percent open booking, safeguards that asset to the Exhibitors. United Artists Corporation will release four pictures a year for Mary Pickford, four for Charlie Chaplin, four for Douglas Fairbanks and four for D. W. Griffith—pictures ai nearly perfect as human skill and genius and art can make them—and rented by the single picture only, each on its own individual merits. ' ■ _ -.A ' . No program contracts, no star series contracts, no obligations binding an Exhibitor to hook one set of pictures in order to get another set— Sin$k*picture bookings only. United Artists Corporation seeks no protection for itself. It gives to Exhibitors the protection that comes with complete freedom and independence. With single picture booking—the only real form of open booking—the Exhibitor at last comes into his own as absolute master of his affairs. First Release on September 1st 1919 A DOUGLAS FAIRBANKS PICTURE Bookings now bein$ made in order of their receipt and acceptance OSCAR A. PRICE. Prostiont HIRAM ABRAMS. Control Manager iiia; ■; ■ ■ .. . . . ■ :■ , ■ : \ ■' ' '• 3 t, ■;•■■• ■■■■