Variety (September 1921)

Page scan 000199 from Variety

Record Details:

Title:
Variety
Date:
September 1921
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (September 1921)
Leaf #:
000199
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Theatre and Vaudeville, Hollywood Studio System, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
University of Wisconsin-Madison Department of Communication Arts
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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WCfT'' 4d »■"■ •'""-^r TF' "^ T^" T<? ■■ '*\>^3; »' '"^U. VA&ISTY Friday, September 23^ 199!^ To Messrs: • . v- n y «^»-«rf-.w«. w i>-w%^fc»<^v<fc«^>v»»«».»».' B. S. J. J. MALONEY and the following managei s of the Keith houses: % « c. B. McDonald, . J.CONNOLLY. . . EMILGROTH,, . , J. FOTHERINGHAM, EDWIN REILLY, . EDWARD SACHS, . B. S. Moss' Broadway . B/S. Moss' Regent B. S. Moss* Coliseum B. S. Moss' Franklin B. S. Moss' Flatbush' B. S. M6ss' Dyckman E. LEWIS, Keith's 81st Street CHRIS EGAN. Keith's Fordham W. F. WRIGHT, Keith's Jelferson J. P. TRAVERS, ..... Keith's Hamilton SOLLEVOY, . . Keith's Harlem Opera Hoi| M. J. DUFFY, Proctor's 23rd I JOHN BUCK. . . . . .. Proctor's 58th St D. N. ROBINSON, . . . Proctor's 125th Si H. McCORMACK, . . . Proctor's Mt. Vernoi H. R. SHERIDAN, . . . Proctor's Plainfiefi G.W.POWELL, DeKalb Theatri H. GITTELSON, . . Sec'y to Mr. B. S. Mos H. MANDEL, . B. S. Moss' Advertising Mg| S. W. LAWTON, Gen. Musical Director of Circui We wish to take this opportunity of thanking you for your unstinted praise and commendation of the tremendous box-office value of our production \ A and your sincere endeavor to carry on a sweeping advertising and publicity campaign in order to make it the biggest attraction that has ever been shown throughout the Keith circuit. To your staff, for its wonderful co-operative ex- ploitation suggestions, we also extend our most hearty thanks. Cordially, ■^ i WILLIAM NIGH Director APOLLO TRADING CO. Distributors for Foreign Territory WARNER BROS. Distributors HARRY RAPF Producer