Variety (October 1921)

PRICE 2 0 GENTS t Published Wppkly «t 1(4 West 41th SL, New Tork, N. T., by Variety. Inc. Annual BUbacriptlon |7. Single coptea. 20 centi ■ntarod aa aecond claaa matter Decembar 12. 1905. at tha Poat Office at New Tork. N. T., under the Act of March 3, 1179. yOL. LXIV. NO. 7 NEW YORK CITY, FRIDAY, OCTOBER 7, 1921 40 PAGES 'HEDA BARA'S SENSATIONAL HIT AT LOEW*S CLEVELAND [eadlines at the State at $5,500 for Week—Shatters House Records—Press Work of Circus Order— Beats Meighan and Reid-Mae Murray, <^- Cleveland, Oct. 5. Theda Bara is here at Loew's State and is the senHntion of the towB. The screen vamp is getting 15.500 for her week's engagement. Monday, her first day, she shattered Iboase records, beginning yesterday [noon and midnight performances were •tartoU for the star nnd they will be Continued during the week. Leo Ochs who is handling the per- ional appearance tour of Miss Bara, U on the ground. Following her gagrnir;,i here Detroit nnd Milwau- ee are to be played, but not in loew theatres. It is possible Miss ara will return to the Loew ('ir- it after the two weeks, she hnv- I ((Continued on Tage .*U)) RECORD SERIES FILM FIRM HAS $2,000,000 ON SHELF Internationars Shut Down Through Large Supply On Hand k lln(» World Champ Gaines Would Bring Million and Half to Gate This world series between the iants nnd Yiinks will make n world's »tcord also in box office receipts, if the series runs to seven games, as it «h1cely to do. In thiit case the gate r JJ the !'<.!> (;rounds will sec a million |lollars pass through. 'H • ^ 'Htimate if the series goes the kJlTJjt of nine ^ames is that the gross I in ^^ '^ million and one-half. L The series could be ended with the p'th game, as five out of the n'me ■Nominalr the winner. Players parti- ipatp in the first five. The second nd third runners up in either league 80 sonire a division. . It )H reported John J. McCJraw has jBedared in on the players' share of ;«« <iianta, lienny Kauff, who is still 5? the bench by order of baseball's «ift.Mtor, .Judge Landis. Landis sus- pended when the later was indicted. Hince then Kauff was acquitted of Y^ charge lodged against him, but •"djfe Landis refused to sanction his P'aymg with the team. The shut down of the Internr.tion- aVs New York studios last week brought out that that W. U. Hearst picture maker has 11 completed fea- ture pictures on its shelves, ready to release when ready. Most cf the films were made by the Cosmopolitan, the subsidiary producer of the Inter- national's. As each of the Interna- tional releases, is estimated to cost on an average of around $200,000, tho completed pictures represent an investment of over .$'J.000.(M)O. The International's contract with Famous Flayers calls for a total of '^3 features. Twenty of these have been mad6. The International-Fa- mous Flayers contract expires in the first half of next year. While the shut dowi- by the In- ternational is called a temporary one, that concern has not released a pic- ture' for some time and is no. ex- pected to resume producing before depleting its present stock of finished films. <^ SAME ROLE FOR 37 YEARS John Parks has beeq engaged for the lawyer role in the F.roa<hvay re- vival of -UneJe Tom's Cabin," to be made by John E. Coutts. Parks originally appeared In the role in 1H81 and has played it on the road for 37 consecutire years. SAYSPROFTTIS IN SKILFUL BOOKIG Individual Theatre and Audience P s y chology Determining Factor, De- clares Film Man — Prove It By Times Sq. House Figures RIVOLI TOTAL UP A compilation of box olhce statis- tics for the Times square neighbor- hood houses for the current season thus far, culminated in more or less of a panic last week at the bu.sincss offices of Famous Flayers. The "final blow" came with a com- parison of the takings of the Wil- liam S. Hart feature shown at the llivoli. There wns no <iuestion in anybody's mind of the quality of the feature and one imi>ortant official stands ready to underwrite it in practically any city in the F'nited States. The fact remains, however, that the receipts fell off markedly (Continued on Page ,'{2) CRITIC ABROAD TO STUDY Minneapolis, Oct. f). (^irleton Miles, Journal dramatic critic, is in Furope for a year to study Fnglish and European drama. Paul IJliss is in ch;irgc during his absence. JOE MICHAELS 402 Loew Annex Building 160 West 46th Street, New York Phone 445 Bryant BOOKING WITH MARCUS LOEW •nd independent circuits INDEPENDENT BROADWAY PLAYS DISCLOSE MANY EQUITY ANGLES James Marlowe, Demanding Loet Salary From Some" where, Given Equity Permission to Return to "O'Brien Girl"—Equity's "Guarantees" Fail. -«> 'STILLMAN INDIAN' SOUGHT FOR SHOW (,(, Big Revue," Burlesque Show, Is After Fred Beauvais The drooping business on the bur* les(|ue wheels of late has caused the burlesque managers to seek extra "name" attractions, to bolster up business. In pursuance of his quest, Harry Dixon, manager of the "Rig llevuo" on the American burlestpie wheel, got into negotiations last week with the manager of Fred Reaiivais, the Canadian Indian men- tioned in the Stillman case, Dixon met Heauvais' niiinaKcr, as he so represented Jiimsi'lf, Viiesday. No immediate action resulted. Iml the imi>ressi()n was given the Canadian (Continued «»ii Fajjc .'>(•) !•» IRENE CASTLE BOOKED Dancer Back in Vaudeville Under Keith Engagement. Irene ('aslle, after an absence of uix years, during which time she re- married, will return to vaudeville, opening f(»r the Keith (»ffice week Nov. 7. 'IMie dancer's last stage ap- peiirance was atop the Century Hoof with the Dillingham show of 1!)15. Since then she h.td been starring in motion i)ictures. Th«» vaudeville bof)king was ar- ranged by Harry Weber. Three people will assist Miss <'astle in a full stage singing and (la>iring turn. George Cohaq's "The O'Brien Girl and Hilda Spong's "The Fan," two in- dependent shows pro<luced in defianro of the Actors' Equity Agsocistion closed shop, arrived on Broadway Mond.ny. It was common he^jef among Equity supporters neither show would come to New York, and it is alleged pfnyers who withdrew^ from the companies at the supposed direction of Equity were "guarau- (Continued on Page 30) PAPERS START ^THEATRE WEEK' Denver Post Inaugurates Theatre Plug—Kansas City Post to Follow Kansas L'ity, Oet. .l. Commencing next week the Kan- sas City "Post" will inaugurate a "(Jo To Theatre Week" campaign, <'arr.ving the injunrtion on the front page daily, with editorial and other matter on why the publi should seek entertainment and patronize the tiie- atres. The movement was started hist week in Denver by the "Post." H()th popers are under t)iie dirertion (Tammen & Ponlils). The Di'iiver "Post" went thoroughly into the sub- ject, quoting what the theatres had done during the war and their work in other coniniendahle direttiony. II. H. Tammen has l)eeM a show- nian. He and his partner owned and operated for several years the Sells- (loto <'ircu8. They sold that show about a year aco to the .MugKivjin an<l Ballard conibin:.tiOQ.