Variety (October 1921)

p Friday. October 28, 1921 VARIETY 25 Publicity v- '■.■• VflriClY S Y^J^^ty ^^^ ^ P^^^ ^f continuous pub- * J licity for players. At an expense within the discretion of the player, publicity in the form of announcements or cuts may be secured in consecutive issues of Variety. Variety's Publicity Plan is based on the advertising foundation of "continual plugging'' that has made brands and commodities household words. The same equally fits the profession. The publicity plan is figured at the low- est rates and may be graduated to any amount, but it is continuous publicity in each issue during the period con- tracted for. ' - Variety has given advertisers remark- able results. Some could be directly traced; other results while not so direct were admittedly through Variety pub- licity. As the foremost theatrical paper of the world, circulating all over the world, accepted e\ erywhere as the real or«:an of the theatre by all branches of / i", Variety should give returns and does. Any Variety branch office will furnish information of the Publicity Plan, or it may be obtained by calling in person or addressing the main office in New York. Messing Old England About Vi". , I women are turninj? out heavHy at tbi matinees now that it i.s certain that Shubert vaudeville In clean as A histle (after the Monday niat). Vine and Temple followed, the act being mainly Vin > and while most of his stuff is old, his dynamic onergy makes i .jvlar vaudeville and he received a big hand. Jle is ■till begging for applause unsuc- THEATRICAL OUTFITTEBS 1U0 Broadway Now York City q^asfully, anc the fallacy of this is clearly shown by the apathy of iht audience to his appeals and the sub- sequent tig hand that Jackson re- ceives when he mutely implores the audience to stop applauding while he does the trick bicycle. The pictures are still being shown after intermission, and while the house is getting away with it this week because of the strength of Hussey, the change to closing spot on the bill will have to come. Man- ager Taylor two weeks ago saved the day for the Lew Fields Revue by jumping pictures to closing, but ap- parently the orders are Iron-clad, because they have since been shifted back to the New York Idea, which Boston, right or wrong, doesn't like. HlllROSADONATELU PRESENTS CARNIVAL OF VENICE ORIGINAL EUROPEAN MUSICAL NOVELTY BOOKING MANAGERS CORDIALLY INVITED TO LOOK US OVER JHiis Week (Oct. 24-26)—Proctor's 5th Ave. Oct. 27-30)—Proctor's 125th St., New York Direction PAUL DURAND PITTSBURGH By COLEMAN HARRISON Pictures — Grand and 'Liberty, "The Golden Snare"; Olympic, "After the Show"; Duquesnc, "Three Musketeers"; Savoy, "Over the Hill" (4th week); Regent. "The Foolish Age"; Lyceum. "Over the Wire"; Alhambra and Garden, "Af- fairs of Anatol"; Blackstone, "Be- yond"; Cameraphone, "Charge It." Elmer Feist, former head of the Feist office here, has been put In charge of the Remick activities. Assisting him are Nat Rodgcra and Louis Elsenbeis. The Shubert. In last week's ads announcing Nora Bayes as the un- derline, used large boldface numer- als to denote the number of tickets sold each day, and ended with the query, "Did you get yours ?•*■ May Brown, former North Side girl, has joined the "Sliding Billy Watson" show on the Columbia whecL The Gayety. playing Columbia wheel shows, has noted the most marked depression of any of the local houses. The publicity of the house Is not as attractive as for- merly, and the house has apparently been relying on Its popularity of a few seasons ago to carry It through the current season, with poor re- sults. The Bubble — ^Juggling Jester IS NOW VACANT I don't think any artist likes being laid ofP even when he Is paid to do so; so how much worHe It must be when an artist is laid off and not paid? The latter has happened to me on the Shubert Vaudeville Tour. One lawyer I consulted in Cleveland thought my contract was all in favor of Shuberts, but another lawyer I was introduced to thought my contract was O. K. It appears that a contract reading. "For a period of 20 weeks com- mencing on or about a certain date," means consecutive weeks, even although the word "Consecutive" Is not written In. I don't think many artists know this. Anyway those I told about my being laid off thought I had no chance of claiming my salary bocause of the absence of the word "Consecutive." Now I am suing Shuberts for $4,833, and if my lawyer does not win this case. I am afraid he will have to sue me for his fee. Just to show you that I was by. no moans a failure in the Shuberts* Theatres: — (THE B.\LTIMORE SUN) (Followinji Words in Big Type at Top of a Column) 8HUBERT VAUDEVILLE OPENS AT THE ACADEMY. • QRIFF, THE BUBBLE KINQ; BOBBY CLARK AND OTHERS QO BIQ. "The hit of the first half of the bill Is undoubtedly Qrlff. the Bubble King." "Two Individual acts remain in the memory as being worthy of special mention however, these being the performknce of Griff, the Bub- ble King, an aifftising act from the English "halls" that has the quiet humor that always charaqterl^Ees this kind of performance." (DAYTON JOURNAL) "Griff, the bubble maker. Is decidedly the best of the acts offered before the intermission. He has a sly style of humor that is convulslnf." (PITTSBURGH CHRONICLE TBLEX}RAPH, etc.) "He closes his act with a bit of nonsense that ia hard to beat for dexterity and humor, and If you have any children, by all means send them to sec Griff. They'll thank you forever." In addition to my stage work I entertained about 3,000 Sick, Crippled and Orphan children In Pittsburgh alone. I did IS extra skews of not less than one hour each, and loved it too; and the Pittsburgh Q^ironiole Telegraph gave me three front page and three back page double pictures of my appearances at the hospitals and orphanages. The biggest piece of publicity ever given to a vaudeville artist. I also got the front page of The Cleveland News, and The Dayton Herald, and instead of en- couraging me nnd increasing my salary (like they would have done, no doubt, on the Keith Time), tlioy laid me off. Now I om open to workVor anybody who wants me. WOULD BE PLEASED TO RECEIVE OFFERS AT KDTEL NAVARRE, 38th STREET and SEVENTH AVENUE, NEW YORK. burgh, the -j-rgcst house between East Liberty and Johnstown, has been leased for a period of 20 years by i Gould of this city. The new owner intends to run tab and vaudeville. Walter Wrlsht, actor, of Wclls- vllle, Ohio, who is accused of the murder of a merchant of that town, will probably be tried In another jurisdiction, owing to strong feeling against the man there. The Nixon opened to capacity with "Good Morning, Dearie." Louise Qroody is most prominently mentioned, though the names of Kern, Caldwell, Shaw, Dixon. Ada Lewis, Kent and Royce are in bold- face. "Welcome, Stranger." next. "Spanish Love," with William H. Powell, former Harry Davis stock principal here in the lead, opened to near-capacity at the Alvin. Madge Kennedy, in "Cornered," next. —' The Sedler Theatre in East Pitts- Mme. Petrova is drawing crowds to the Pitt in "The White Peacock." The Pitt Is the Shuberts' second legit house here, and, up to the cur- rent season, met with mediocre suc- cess. C. L. Gill is, former ownf^r of the BlJou, Clarksburg, has taken over the Palace, and Mfs. G. A. Murray has purchased the Odeoh there. • Davis Be the h1m)w ever so fine, the l^vis crowds Monday afternoons ai o almost Invariably typical "blue Monday" gatherings. Performers have a job on their hands trying to awaken the mob to even a llttlo enthusiasm. It took University of Pittsburgh's football victory over Syracuse and a resultant holiday last Monday afternoon when half the orchestra was filled with the students to inject spirit into the en- tertainment. Right }»*»foro KIghf niiio l>«^monB opened, the students let loose their famous hand-clap, and repeated it all during the show, and the enter- tainers were perhaps puzzled over the great display of pep. Anyhow, TYSEN THEATRE TLCKEIL SERVICF, 72 W. Randolph Street, CHICAGO NEXT IK>OR TO OLYMPIC TIIEATHR WE CIRCULARIZC. INCREAglNCLV. 10.000 PERSONS WEEKLY. WN08C TIME AND PATIENCE AT A BOX OFFICE LINE IS FIGURED IN EXCESS OF OUR SiRVICC CHARGE OF 50« PER TICKET. AND DELIVERED. WHEN DESIRED, ANY PLACE IN CHICAGO. MANAGERS ARE RESPECTFULLY INVITED TO SEND THEIR "SMALL STUFF ' ADVANCE MATTER TO OUR GENERAL OFFICE—«23 GARRICK THEATRE BUILDING. FOR MUTUAL BENEFIT. MABEL TALIAFERRO & COMPANY IN A NEW OFFERING BY KENNETH AND ROY WEBB i€ lit 11 R.OSE OF I i « > I i II *«ti*tai«,, * . ,$ >«iii«ai»>i..««i* tiiiil»ii«*ai •i<Mii*iitt|i||t|»i|ff|(|||(|t»|||fi^tif||f||||pf||iipiiiii«iMi;i|i*;'*. ****'*'* i<>t*^<*