Variety (December 1921)

Record Details:

Title:
Variety
Date:
December 1921
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (December 1921)
Leaf #:
00027
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Theatre and Vaudeville, Hollywood Studio System, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
University of Wisconsin-Madison Department of Communication Arts
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

VARfETY Friday, December 2, "VARIETY'S" 16th Anniversary Number Shoufd Have Your Announcement In It Variety's Anniversary Number is a resume of the the- atre, in all of its branches, for the year; 1921 has been "a frenzied year for the show business. The .Anniversary Number will have also other unusual features. ■\ * With its world-wide circulation, Variety presents weekly the only advantageous theatrical advertising medium of any real value to an advertiser seeking to reach the English- speaking theatrical people of all the eartlf. An announcement in Variety's Anniversary Number will have lasting value. The number will be bound in order that it may be preserved, with previous issues of the special edition. Advertising copy for the Anniversary Number at the regular rates may be forwarded to any Variety office. ik Out in December < \. V. * A f