Variety (September 1922)

Page scan 000239 from Variety

Record Details:

Title:
Variety
Date:
September 1922
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (September 1922)
Leaf #:
000239
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Theatre and Vaudeville, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
University of Wisconsin-Madison Department of Communication Arts
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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48 • ■> i VARIETY September 29, 10% "COME ALONG" With jtfftf&i . . y • ■ < • • OLDEN POPULARITY - PERSONALITY — PROJECTION Make Gilda Gray's Song, "COME ALONG/' the Outstanding Hit Of the Ziegfeld "Follie$- NEW AMSTERDAM THEATRE, NEW YORK 1922 PERSONALITY If popularity be not for- tified with personality even a.good song: will fail. Miss Gray's personality is so dynamic the audience is quickly attentive and the projection is not han- dicapped. PROJECTION, Popularity and person- ality may fail if the pro- jection be not perfect Miss Gray is recognized as an expert in putting over the lyrics of such a song as "Come Along.** When she sings the au- dience understands every wonL GILDA GRAY .. \ Gilda Gray's y's big song hit "Come Along" of the Ziegfeld Follies was written for her by Creamer and Lay ton and is published by Irving Berlin, Inc., I607 Broadway. • ^^^ • BECAUSE GILDA GRAY MAKES YOU ■ DANCE WITH HER SONGS-AND-SING WITH HER FEET Ifer tremendous reception the opening night of the Ziegfeld Follies CAUSED THE CRITICS TO'CALL HER • The Stop-the-Show Girl i;