Variety (September 1923)

Record Details:

Title:
Variety
Date:
September 1923
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (September 1923)
Leaf #:
00040
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
University of Wisconsin-Madison Department of Communication Arts
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

ThandafrSeplaiilMr 1^ IVBS TASIBTT IT ■»«« MM >i MMMM » MMMM I > « MMM I M M M M i M M M M » MM > » MM » MM «>♦♦ i ! H. B. r. KCITR B. r. At.BEE FOUNDERS OF THE A. PAUIi UITR B. F. Keith Vaudeville Circuit ; ;♦♦»♦♦»»»♦»♦♦♦»»♦»»»♦♦♦»»♦»♦♦♦♦♦♦»♦»»♦♦♦♦#♦»♦♦♦♦♦♦♦♦♦»♦♦♦»»»»»ft»»»»»»»»»»»»»»»»»4»»»»»»»»f♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦»♦»;; Keith Service Recognized ^ Said the Dean of New York University** School of Butl- nes* Research to his students: I ^ "We will find out what places of business in the city giro the best service. Take each industry separately—^the grocer, the department store, the milliner, the florist and the theatre ^-«nd go into every part of Greater New York, ring door- bells, and ask every kind of people the same questions." ^ Regarding the playhouses, the first question asked was "Which bo You Consider the Most Popular Theatre?" ^ Of 1,012 women, men and children whom the students interviewed, 615 gave Keith's as their favorite theatre. The next highest popular vote was 118 for the Hippodrome, |uid the balance were scattered amongst 84 othM- places of amusement. ^ Later the students asked this set question: "Why Do You Prefer One Theatre to Another?" ^The answers were, in order. 1. Quality of Shows; 2, Price; 3. Service; 4. Attitude of Employees; 5. Convenient Locations; 6. Comfort. ■"^SilKSBlit ♦ ♦♦♦♦♦♦♦♦♦»♦♦♦♦♦♦♦♦♦♦♦»♦♦♦♦«*« MM * HMMM « M «« M «»»«»»»»»4»»»»»4»«»»»» » Also Awarded FIRST PRIZE in Greater New York's SUver Jubilee ^dustrial Parade — — MMMIMMttttttimi"*** ** a^aa^ f ^ f i*! i ♦ t4*»> :4