Variety (January 1924)

f,,.*»...jwr,ii|».,--^'v, «i -. •'- Thundfy, January S, 192* ■ e^T^j^i-iT^n ■fv.','^i.:< ' ""l"r.Tr(**,'VW!ITM^"4T'.; ■ VARIETY 79 ^nSfiil'D3!2BBy3i3!EilXIXI^^ nlBliiiZliilaluH THE BIGGEST MUSICAL COMEDY SMASH OF THE YEAR PHILIP GOODMAN PretenU KENNEDY WITH itf Miss Hi Kemtedy ili And ie A/r. Fields W. IL Fl S IN NOW SET FOR A RECORD RUN AT THE APOLLO THEATM; new YORK Read Vitriety^M Week-hy-Week Record of "Poppy* SEPTEMBER 6th. 1923 Itt WEEK "Poppy," ApoUo (l»t week). New mualcal with Madge Kennedy fea- tured and stronir comedian group topped by W. C. FleUU. Flr«t production by PblUp Goodman. OCTOBER 4th. 1923 Sth WEEK "Poppy," Apollo (Sth week). With new "high powdered" musicals arriving bualnen not affected to any degree, only weather account- ing for small variation. Last week 121,000 or mora. NOVEMBER iBt. 1923 9th WEEK "Poppy," Apollo (9th week). Storma hurt bit early in week, but groaa not affected over fl.OOO. Taking* laat week around $20,004, which keeps Goodman musical in eUuM . ot big money getters. Nothing at scale t>eat It last weeic NOVEMBER 29th. 1923 13Ui WEEK "Peppy," Apollo (l»th week). Phil Goodman's musical is leading the list of attractions at l> top. I^aat week with $4.40 charged rriday and ti.SO the gros«>waa ttS.CM. Nothing can stop this one stick- ing for a run. SEPTEMBER 13th, 1923 2d WEEK "Poppy," Apollo (ii wepk>. New musical hit. First wpoks gro-ss of 119,000 proved class from jump. Now producer (Philip Goodman) entered with "Poppy." Agency men rate jt as set. SEPTEMBER 20th, 1923 3d WEEK ."Poppy," Ai'ollo (3d week). NcW musical hit sponsored by new pro- ducer. Kx^ollent first woel; topped by cajiacity second week. tnltinKS poing to $22,100. .Standci" tradi' at limts^ Looks like best thint: Imuse hiiH had since opent-d two sra.xons ago. OCTOBER 11th, 1923 6th WEEK "Poppy," Apollo (6th week). Has slmwn all signs of real hit. New musicnl arrivals have not affected it. Off Pomcwh.1t last week Mon- day night and Wednesday matinee, but totaled almost $20,500 on week, with current going a^aln capacity. OCTOBER 18th, 1923 7th WEEK "Poppy," Apollo (7tli week). Crc- ritod house record with gross of almost $2S,O00. Played extra mati- nee ColumlHiH Day and ch.irg^d Saturday nlpht prices Friday eve- ning. I-<-,oks like nothing can stop this musical hit now. NOVEMBER 8th. 1923 10th WEEK "Poppy," Apollo (10th week). Like moat others, drop early last week pulled down gross, but show rated hit and wlH come back. LAst week $18,000, almost as good as any musical at scale. DECEMBER 6th, 1923 14th WEEK "Poppy," Apollo (14th Week). Good- man's musical hit went to great figures last week without extra performance. Wednesday night, at $440 top, got $4,000, and Thanksgiving Day amounted to $6,200. On week gross almost $24,000. NOVEMBER 15th, 1923 11th WEEK "Poppy," Apollo (11th week). Sold out election matinee, switched from usual Wednenday date, and business held up excellently through week for total of nearly $22,000. Real musical hit. DECEMBER 13th, 1923 16th WEEK "Poppy," Apollo (15th week). Showed drop of $4,000 or little more last week, but absence of holiday and Incroa.scd prices part- ly explains variance. Takings flg- ure<l $IN.500, which counts as good for slack season prior to holidays, and this musical topped all others at Its scale. SEPTEMBER 27th, 1923 4th WEEK "Poppy," Apollo (41h week), .''maxli mu.Mical with all the eleuK-nls of long run attraction. Last Wd'k vro.ss went up anr)tl'.er pei; «itU i.ilal not f,ir fioin »'Je..';i'(i. I'lay- ini: at $:t top with >:) r.O ,KatTirilay t iuht. OCTOBER 26th, 1923 8th WEEK -Poppy," Ap'.llo I Sth week). Kasing ilovvii I'f liu.'iinis.s last week aff'.'t- iiiK lesser altr.ictioii.'- mostly, with l,it.-i rui.iiiiiK only little l.<^hiiid iinrnial, as with 'Poppy," which hit t2\.<'lll> NOVEMBER 22d, 1923 12th WEEK "Poppy," Apollo (12lh week). Going along to groat busiiir.sH with the b'lslness typicnl of a true hit. I^ii.sl week very littli'. under the • pace of election week, takings over DECEMBER 20th, 1923 1«th WEEK "Poppy," Apollo (l«th week). One of iiio8t succiMdful mu.'jicfl com- edies of soa.'»<>n and consistently around top of atlrailiona of class ($;M0 io|>). (>ast week figured unilcr HH.OOO but sure to Jump ' pi'Xt Week and ought to last out is^fflsssf^