Variety (July 1924)

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20c THEATRICALS PRICE 20c \ Published Weeklr at 1(4 Weat 4tth St.. New Tork. N. T, by Variety. IBO. Annual aubKriptton IT. SlncU ooplaa If Mota. ESatered aa aecoad clau matter December It. IMt. at the Poat Office at New Tork, N. T.. voder the Act of March I, lITt. yOL. LXXV. No. 7 NEW YORK Cmr. WEDNESDAY. JULY 2. 1924 48 PAGES SEX FniTTTLE "CLEANUP J5 iniVENILE AND UTTLE THEATRE htalent making up good shows ^ ■• ■• ■ ■ " .— ■ . • • ■. • jbanadian and New England, Managers See Way to ^ Keep Tbeatret Open—Over 500 Little Theatres I I in Limited Sections—Other Detail* < ■ "F M t" r*' . U St. John, N. B., July t. f/ Traveling groups of juvenile play- ers In hodge-podge musical comedy yroducttona are looked on to All t: ; void during the 1924-1925 legitimate Inaaon, owing to the Equity enforce- Bteat, insofar aa eastern Canada and northern New England are con- toerned. With theatre owners at a loss to Ind attractions for their theatres, producers In the territory are ar- .fanging revues, to open in the early \ (Continued on page 39) L B. STOPS CLOCK i UNTIL REYNOLDS IS OUT Pontributions Offered for De- ^ifense of Convicted and Pop- 1 ular Mayor on Appeal I \ Liong Beach, It. I., July 1 The temper of this town's popula- HoB waa easily seen at a mass meet- ing Satitfday, brought about through the conviction of Senator Reynolds, (Continued on page 39) 1. NATIONALITY MIX-UP pthel Lindsay-Fiichback, Born in . U. 8., Applies for Naturalization \ 1 Los Angeles, July 1. Kthel Lindsay-Fischback (Ethel ■Wnn), picture actress, has filed a yttition for naturalization in the United States District Court. It Dhows she was born Feb. 25. 1896, at Jongview, Tex., and married here 'une 14.. 1919, to Fred Fischback, I fteture director. p fisohback is a native of Rou- 1 lunia and recently filed his declara- ***> of intention to become an American citizen. The wife under ^* law which was In effect at the •*** of the marriage lost her citizen- ^•p when the "knot" was tied. ^ However, since September, 1922. tlic law allows American women to scarry ali ens with out losing citizfii- I;.' HAMPDEN HONORED > ' William.stown, M;>.s.s., .July 1. A" honorary degree of M.ifitcr of ►*rtfl was awarded Walter Hamp- fen at the Williams ColloRe coin- 1>«ncement exercises last week. !•« ia the first time Williams Im »r«d anyone ia theatricals. "PRESIDENTIAL YEAR" AND RADIO PRESENT Producers Expect Later Open- ings Than Usual—Radio Listens in on Big Talks Experienced road producers of big shows will put their traveling at- tractions into operation later ijext fall than osual, because of the com- ing Presidential election. In other campaign years for White Hoti.se honors, shows on the road found it tough box ofHce picking, with them- selves considered lucky if they l>roke even on the season. At the very tail end of the aea- (Continued on page 38) RADIO AS ADVANCE AGE WITH RESULTS AWAFTED Washington, July 1. The local theatre owners and managers are about to see the re- sults of a test of the hue and cry of the radio interests concerning the real value of broadciuiting aa an advertising medium. Tuesday last, iSstelle Wentworth, with her pupils, put On the air the entire score of (Continued on page 42) NOT GOOD FOR SPLIT WEEK 5th Ave. Discarding Girl EnMmble —Successful at Hip The permanent girt en.'semble ex- perimented with for several weeks at the-Fifth Avenue, New York, will be discontinue' after this week. The arrangement which worked to much good advantage at the Hip- podrome where the idea originated in the Foster dancing girls, has been found Impractical tor split- week houses. At the Hip It w.ia diPferent .since nnny of the acta augmented by Mio ensembles held over Cor two or three woek.s. But attempting to fit a porm.Tnont cns?nibIo to a bill that chnngcs twice weekly h n I)rovon too large an order for the small timer.s The cleoi.sioii of the hoii.He to dls- pcnso with the girly feature may influence thi Mo.ia Circuit, which has b?en trying out the idea at tho Franklin, Bronx, to dtop it also. MUST mm. ill mi Czar of the Picture Industry Wields "Big Stick" on *> Biggest Organization in M. P. P. D. A.—^Took Stand Against Sexy Titles and Undraped Advertis- ing Matter—Famous Ex- ecutives Listened to Rea- son and Changes Have Been Ordered—May Have Been an Object Lesson to Smaller Producers Who Have Been Defying Hays' Orders ELECTRIC UGHT QUARANTINE IN SOUTHERN CAUFORNIA 16 OUT OF 40 CHANGED Will H. Hays la reported to have wielded the Big Stick most effec- tively last week In the matter of salacious titles included in the fa- mous 40 that the Famous Players- L<asky organization hks scheduled (Continued on page 21) SALARY AND BOARD'' FALLS IN RIGHT NOW The salary and board angle which \xBM been an accepted practise (or years at beach theatres is gradu- ally injecting itself into independent .srmall time vaudeville. A number of acta are complain- ing that when playing certain the- (Continued on page 45) Stage Hands Refused Cot In an effort to keep "Plain Jane" running as long as pos- sible and also cutting down running expense."! of the show, the management endeavored to have the stage hands agree to a ."ilaah of salarie.s. The matter wa.s submitted to irbitration by the union men with tVicir local executivcH wlio conferred with Gus McCune. in behalf of the Harri.s theitre at- tra"tioii. The .stage hxi\i\n declined the cut, claiming the sliow li.id made money or at least that was the impro."i.3ion they had .it the time the redu'^tion waa propo.sed. 40% Reduction in Light Usage Until NoTember— ' Co-operation of Theatres in Curtailed Perform- ances—Affects Everybody -♦■ • GASSTATIONDEADHEADS FOR NEIGHBORHOOD Forum, Los Angeles, Tried Or- ganist as Managing Direc- tor—Didn't Make Good Lcoa Angeles, July 1. The Job of managing director at the Forum, a nelthborhood picture house, fs a tough one, and no one can function in it while trying to double as organist as well. Julius Johnson, who tried this stunt for three days, founjl it too trying, with the result William J. Hussey has again assumed that post. Hussey had abdicated in fa- (Continued on page 42) •WM, 2D AMERICA," SAYS RETURNED ARTIST San Francisco. July 1. Ferry, the Frog, who recently returned from a long tour of China, Australia, New Zealand and the Phiiippinea, left here (or the east, following an engagement at the lo- cal Orpheum. Ferry characterizes China as "the greatest country in the world" and predicts that some day it will become a second America in the show businesa. "Everything In China Is wide (Continued on page 44) "BILL JONES'" ORIGINAL "Lightnin*" Played Napa. Gal.— Natives Allege Recognition Sun FrnrCisco, July 1. At last the thing that the l^e l<'rank Uacon wished for above all else, namely the showing of "I.,lghtnin' " in his one-time home town, Napa, Cal., has happened. "Llghtnln"," with Percy Pollock in the name role, played Napa and drew cipaclty bu.ilncss. The original of "Llghtnln' Bill Jonea" was said to have been one Wall Kennedy, a one-time resident of Napa and an old friend of the .author's. Old timers In Napa paid P61lock the comi>llment of saying they could almost rccorrnlise Kennedy in bia role. Iioa Angelea, Juljr 1. Southern California, having just gone through a hoof and mouth epidemic, ia now going through an electric light quarantine which will probably last until the winter ralna begin to fall. It has cauaed the the- atrea of thla entire section to prom- ise the railroad commission that they will curtail the use of elec- tricity from 25 to 40 per cent until conditions are remedied. Not alone must the theatre^ and (Continued on page 22) "WORST WOMAN" MAY BRING DOWN WRATH Chamber of Con)merce Dis- likes Reflection on Picture Town—Mot Heard from Yet Los Angeles. July 1. Hollywood is very sensitive when the preaa of individuals mentions anything about things or people be- ing bad ia that community. It turns the Chamber of Commerce on them. Adele Rogers St John wrote a scenario ' ntnied "Tho Worat Woman In Hollywood" and Bam (Continued on page 44) HERB. MUNDIN FEATURED Selwyns Advanoe Clever Engliali Player Herbert Mundin, Enrl/sh artist, has fairly earned his featured posi- tion in the Chariot Revue where he ia now co-featured with Beatrice Lillle, Gertrude Lawrence and Nel- son Keys. Opening with the show at the Solwyn, New York, Mundin bad only three numbers, but hia successful handling of them got him additional number* until now he Is concerned in no less than 10. What he h-as lacked in program boosting audl- encea gave him in applauae. COSTUMCS. Who will make your lext oneef Those who have bought fros* us •ay— BROOKS-MAHIEU 1417 B-war T»L tllO Pnia. M. T. Mty M.11|000 Coatumea for Rent«»^M