Variety (May 1926)

Wednesday, May 12, 1926 LEGITIMATE VARIETY 43 S HOWS IN N, Y, AND COMMENT Figures •f* imata( ' and « omm « nt point to lomi attractions boing wec«Mf„l, while tho ume gross accredited to other* might suggest liediocrity or loos. Tho variance is explained in tt.e difference in hotiso capacities, with tho varying overhead. Also the size of cast, with consequent difference in necessary gross of profit. Variance in business nocossary for musical attraction as against dramatic play considered. table's Irish Rose," Republic (208th Ilk) "Abie" will actually enter JJTflfth year on Broadway next liiek- business continues at ap- SwAiately * ulte P rof - £,ble and record breaker will bo through summer; the attraction ilit Is steadily declining. oalias the Deacon," Hudson (25th week) Making a good run of It end also counted on to enter the warm weather period} trade off like others last week, but at $8,600 is still profitable. •A Night In Paris," Casino de Pwla (Century Roof) (19th week). After worrying the Shuberts sev- eral seasons, the roof house was revived; revue has fared well; estimated lately at $18,000. •At Mrs. Beam's," Guild (Srd week). With the list shrinking this com- edy has a chance to remain longer than the subscription period (six weeks); trade after then will de- cide; last week again over $14,- 500. "Beau Strings," Mansfield (3rd week). Final week; attraction guaranteed house three weeks; rated under $3,000, meaning heavy loss; house may go dark. "Bride of the Lamb," Henry Miller (7th week). Last week's gross approximated $9,500, somewhat under pace of the first uptown week; limited audiences Indi- cated for drab drama, but busi- ness satisfactory both ways at this time. "By the Way," Central (20th week). English revue expectant of con- tinuing into June; last week the gross approximated $13,000 which should be profitable both ways. •Cradle 8natehers," Music Box (36th week). Not worrying about this one; laugh leader around $15,000, which, though under winter pace. Is regarded as big money right now. ••Craig's Wife," Morosco (31st week) Award of the Pulitzer prize last week Jumped trade $2,500 or more, which placed the gross around $12,000; ought to go through June easily. •Bunk of 1ttt," Broadhurst (4th week). Estimated getting $6,000 last week which means heavy loss; but sponsors appear wlllinK to continue and have arranged to switch to the Sin H. Harris; con- tact with Shuberts may prevent removal. "Dearest Enemy," Knickerbocker (35th week). Another week to go; operetta dipped under $12,000, the stop limit; going out, opening in Boston May 24. "Garrick Gayetiee," Garrlck (1st week). Only premiere this week; revue cast from so-called junior players in Theatre Guild and Is co-operative; is second show of its kind. "Great God Brown," Klaw (16th week). Moved here from the Gar- rlck Monday; originally played the Greenwich Village; did well, particularly at matinees after coming upiown, but off lately; under $6,000. "Greenwich Village Follies," Shu- bert (21st week). Another two weeks to go; doubtful of moving to another house ("The Shanghai Gesture" moves in from Beck); business $15,000 to $16,000, last week not an even break. M lolanths," Plymouth (4th week). While business all along the line continued to fall last week, at- tendance here improved and gross went up about $1,000 for a total of $18,000; corking trade for Gir- bert and Sullivan revival. "Is Zat So?" Chanin's 46th Street (72d week). Grosses down around $8,000 and doubtful if much profit either way; maagement, however, figuring on going into summer. "Kongo," Biltmore (7th week). Hot weather continuance expected for tropical thriller; business holds to $9,500 and over; figure satis- factory both ways. "Kitty's Kisses," Playhouse (2d week). W. A. Brady brought in intimate musical comedy Thurs- day night last week; notices fairly good on whole; some agency ac- tivity reported. "Laft That Off," Wallack'a (29th week). Another show that does not fear the hot weather; grosses moderate right along, coming principally from cut rates, but steady profit Indicated; maybe $6,000. "Love 'Em and Leave 'Em," Ram H. Harris (15th week). Will move to Apollo Monday for balance of the month under liberal sharing terms; recently dived to $6,500 or under; Harris may got "Bunk," now at Broadhurst. "Love in a Mist,"Gaiety (5th week). With little box office trade for balcony that section allotted cut rates last week; gross around $8,000 or little more; both house and show claim profit at figure. "Lulu Belle," Belasco (14th week). Getting all house will hold; Lr^onoro Ulrlc, starred, has de- cided to continue through sum- mer; show sure to hold over into next season; over $21,000 weekly. "No, No, Nanette," Globe (35th week). Another month and per- hapH longer, although new "Fol- lies" is dated for June 21 in Globe; business last week ap- proximated $18,000; stop limit Is $14,000; some cut rates now. "Not Herbert," 49th Street (10th week). Moved here from Klaw Monday; show originally opened at 52d Street; business eased off again to $6,000, but may get by through east arrangement. "One of the Family," Eltlnge (21st week). May continue into Juno, dependent on business showing some sort of profit; moderate money show, with recent trade $6,000 to $7,000. "Pinafore," Century (6th week). Revival reported diving after first four weeks, with estimated busi- ness last week nnder $18,000; "Mikado" may be readied to fol- low In a few weeks. "Pomeroy's Past," Longacre (4th week). Under expectations of first week; business approximated $9,000 last week aided by an agency bay of moderate propor- tions. "Sex," Daly's 6$d Street (3d week). Getting plenty of money for show of the kind; raw stuff drawing; $10,000 claimed last week, with cut rates not far from capacity. "Song of the "lame," 44th Street (19th week). Summer continu- ance not sure as yet; operating expense somewhat pruned and a profit turned last week at ap- proximately $25,000. "Square Crooks," Maxlne Elliott's (11th week). Around $5,500 last week; takings principally from cut rates; just about breaks even, though a small profit probable. "Student Prince,^ Jolson's (76tb week). Down around $12,000 lately, indicating holdover oper- etta will hardly try for 'another summer's continuance. "Sunny," New Amsterdam (34th week). Far ahead of anything on Uioadway, weekly grosses now running $17,000 more than nearest contender; last week again better than $43,000, and not expected to deviate muc h through summer. "Sweetheart Time," Imperial (16th week). Maybe two weeks more, though the middle of June aimed as finish; business around $10,000 Is hardly profitable fur show. "The Cocoanuts," Lyric (23d week). Has eased oft, but looks Uko a summer holdover; last week about $24,000. "The Girl Friend," Vanderbilt (10th woek). Has drawn fair business, but not able to climb; average betwee.i $10,000 and $11,000. "The Half Caste," National (7th week). Engagement indefinite; road tour next season probable; last week gross was around $6,- 500, about an even break. "The Gorilla," Selwyn (1st week) (repeat engagement). Returned to Broadway directly from sub- way circuit; repeat date for a minimum of four weeks; will probably get best support from cut rates. "The Jazz Singer," Cort (36th week). Going along steadily at $10,000 or more weekly; cut-rate outlet for this drama appears unlimited and show may last into hot weather. "The Last of Mrs. Cheyney," Ful- ton (27th week). Will probably run until late in June, with a summer continuance doubtful, be- cause It is understood show can- not operate under $15,000 weekly; last week between $16,000 and $16,000. "The Patsy," Booth (21st week). A comedy show that has been at- tracting paying business from the start; not among the leaders, hut rated with the * successes; over $9,000 lately. "The Shanghai Gesture," Beck (15th week). Broadway's dramatic lead- er; despite rising temperature, business continues at amazing figure; bettering $25,000 weekly. "The 8port of Kings," Lyceum (2d week). Metropolitan critics did not take kindly to English play about horse racing; first week (seven performances) estimated under $3,000. "The Vagabond King," Casino (84th week). Some of the season's mu- sical hits are sure to hold over Into warm weather; this one has a good chance; not equaling win- ter pace, but very good at $21,600. "The Wisdom Tooth," Little (18th week). Spring hit housed In small theatre, but able to break even or better at $8,000; last two weeks about $8,500, or a bit more. "Tip Toes," Liberty (20th week). I^ist week quoted the same as previous week, when takings were approximately $20,000; low mark for this musical comedy success, but still making money. "Vanities," Earl Carroll (45th week). Another three or four weeks indi- cated, with June completion pos- sible; pace now estimated at $1S,- 000; new "Vanities" due in July. "What Every Woman Knows," Bijou 6th week). Regarded among tho best of the spring's revivals; business again better than $10,- 000, which exceeds expectations; figure good for moderate capacity house. "Young Woodley," Belmont (28th week). A siioi ess spotted in small house; with takings over $S.000, however, it can continue indefi- nitely. Outside Times 6q.— Little— Revivals Ac to 1*8* Theatre revival of "The Importance of Being Earnest" well regarded at Comedy; "Cyrano" and "Servant In the House," Hamp- den's; "Juno and the Pay cock** closing at the Mayfair, to be fol- lowed by "The House of Usher"; Bad Habits" (revue), Greenwich Village; "Cherry Pie" (revue). Cherry Lane; "The Dybbuk" and A Romantic Young Lady." split* ting week at Neighborhood; "Or- pheus," Provincetown; "Friend In- deed," closed last Saturday, Central Park. (OopTrtrM. it!«. »y variety, tee.) New "Vanities" Earl Carroll Is lining up the cast for bis new "Vanities" which sup* plants the current edition at the Carroll, New York, In July. Audi- tions are being held twice a week at the Carroll. Dave Bennett will stags the new edition. Carroll will not send the current edition on tour but has leased the road rights to Joseph De Milt, who will recast and send It out as a road attraction. Robt. Newman's 1st Play Robert Newman, formerly asso- ciated with Patterson McNutt as general manager for the latter** productions, has withdrawn to pro- duce on his own. His Initial production will be "A Very Rich Young Man," by Zos ▲kins, to be launched next season. *'Never has a new-born star shone more brightly than Miss Saxon." — Boston "Globe" "Marie Saxon lives up to the nice things Broadway critics have said of her/* —Philadelphia "Bulletin" PHILADE1PHIA AND MARIE SAXON With "MERRY MERRY" at the Plymouth, Boston, thanks all of the dramatic reviewers who have commented upon her work; Also MR. LYLE ANDREWS and "MERRY MERRY" company for a pleasant season. VACATIONING AFTER JUNE 1st "Miss Saxon has a charming personality, a pleasing voice, and an amazing ability at dancing." . „ —Philadelphia Ledger '*. . . the successful Boston stellar debut of Marie Saxon . . . she took the audience by storm." — Boston "Telegram"