We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
ednesday, December t, 1926 VARIETY Why Should You Advertise in Variety ? For Publicity? For Vanity? For Value ? Why? Anyone in the show business who read Will Rogers' three-page advertisement in Variety's recent William Morris Number need never ask why again. Mr. Rogers said he didn't have to advertise in Variety; that he is paid by newspapers to write stuff, but that the only way he could reproduce his London notices in order that the people he wanted to read them would see them was to get them in Variety. And to get them in Variety, Mr. Rogers stated, he had to advertise them, and to advertise he had to pay Variety. Mr. Rogers was right. Bill Rogers could have advertised in one page or two pages, but he asked and paid for three pages. ... This month (December) Variety is going to issue its annual Anniversary Number; its 21st, Variety having thus far staggered along for over 20 years. Why not advertise in that annual edition, to reach the people the advertiser may want to or should reach, not only in America but around the world? The "American Mercury" in its current December number in a story about "Variety" says: "No one knows the circulation of Variety, not even the people on its staff, but it's sold all over America and all over Europe." It's sold all over the world. It goes all over the world. Variety has the most influential list of foreign subscribers (prepaid) ever gathered. It's more extensive and influential than any list of subscribers held by any theatrical journal in this or any other country. Or by the other theatrical papers, all together, of any one English speaking country. And that is beside the news-stand sales of Variety in the foreign capitals of the world Why not advertise? Why not? And why not in a medium that is recognized as a medium, in Variety, called the "unofficial organ of the show business of the world"! As the world follows the American motion picture, so does the showmen of the world follow Variety, for information. Pictures are making the show business of the world universal. Use Variety's 21st Anniversary Number as your special issue for an announcement. Copy may be sent to any Variety office. Advertising rates unchanged for the Anniversary Number. No paper can give the circulation and the variety of show business readers as Variety does, weekly. There are 23 distinct departments every week in Variety, each presumably interesting some one or more as they appeal. That's circulation! Try the Anniversary. Use Variety. ml •* Advertise.