Variety (Aug 1927)

3cl INTERNATIONAL NUMBER CENTS Published Weekly at 154 West 4C[h St.. Nesr York, N. T., br Variety. Inc. Annual eubacriptiun. $7. Sin jle coploe, SO cent*, entered ai eecond claaa matter D> cemt>er tt, 190^, at the Poet omce at Nev York, K. \\, under th« act ot MaroJI 1. lt;t. VOL. LXXXVIII. No. 3 NEW YORK CITY, WEDNESDAY, AUGUST 3, 1927 IM PAGES RICH MEN'S SONS AND FILMS LINDBERGH'S MANAGEMENT WILL m mm um mtm Midwest Fairs Wanted to Heek>In o« CoImmI-s Fer- •onal Appearances—Refuse to Stop Selling Tickets, However—Community Discord Davenport, la., Aug:. 2. Whatever CoL Charlea A. Iiind- bereh's cross-country lIlKht under auspices of the QugKenheim Found- ation may do to promote commer- clAl aviation good seems lilicly to be Injured by the community dis- odrd It has started. The Gufrganhelm manaeement has rigidly forbid any loc-il rocpption committee plans which taint of ex- ploitation of the Atlantic flier for l>ox office bolstering. Lindbergh's •chaduled appearance at Moline, III., the U.' 8. air mail i>ort, across the river from here, hits in the midst of the Mississippi Valley fair and Its promoteni figured he would be a big free attraction that would spin the turnstiles dizzy that day. Mollne's civic pride got all steamed up when it seemed that the croas-rlver city would gather a monster crowd to greet the flier and joint i'(!ception committees gathered only to growl at one an- other until the Guggenheim ofTlces Ktoiiped in and ruled the Mississippi Valley fair out—unless it wanted to cloee Its box office for the entire day. Seme in Dos Moines Des Moines, Aug. 2. The committee here in charge of (Continued on pege 31) Campaigning for Cheaper Beer in Toronto Toronto, Anpr. 2. "We want rlunpor bcor" is the slosan on wiiiih at It-ast two To- ronto aldormen hope to pt-t a polit- ical boost at the next elpctlon. The aldermen whooped It up for a de- crojiso whon tlie price of 8 to 15 per cent 111 i w was $1 a half dozon ' pintft and succeeded In droppinf; it to 10 cents with 3 cents refund on each bottle. This, they say. is not enouch. and the second slogan, "Six fur Sixty," is getting ready for tho election placards. Sales of beer have been all the Kovei-nment h<M)»'<l for and all the dry* feared, but tlie Ijuyery are not natives. At least 40 per cent are tourists. Out of a million male voters in the province lust over inO.OOO have Paid $2 to eel a liijuor permit, sond uniil the end ot October. WInea may be bought wiltauut pormlVS. — I.os Angeles, Aug. i. A local paper used an edi- torial re nirtM-initchea, Qoot- Ing Jewelers who say the roa.*3on those thinRs pet out of order so often is not a con- structional fault, but because people wh*. w*»r them shalce the llvliig Inildes out of 'em applattding actor.s—who would do just .T.s well without "a hand," since ' writers, artists, pancalce jugjjlcrs. architects, cartoonists, inventors, captains of industry and roaster boot- leners all Uv« wltbMt plause." Indignation in professional ranks is fer»)cious. Netta Packer (formerly Anger and Packer) haa started a move- ment to boycott the sheet un- le.ss a reti-aetlon is publislied. She says that even if it's all true, and it's a dirty so and so, the proKtr relief would be not to cut out «ppte«M, but to have wr let wuh — ch eoltea at the door. LEARN BUSINESS PRAGTICIILLY NOW Sea* of Rich from All Over World Want Instructions How to Protect Their Father's lavestmenU in Picture Tkeatroe — New Era of De Luxe Theatres Abroad — 3 4,000-Seat Theatres Coot em plated in ky imp EARL CARROLL NOT SO BAD OFF W W IHilflm JOB* Steeps n Regnier Bed; Cea Go Ritzy on Dress and May Be Promoted While in Uncle Sam's Re- quested Serrice—ConTersational Comperaiww BAND NAMES AS MERCHANDISE SALESPLUG Chicago, Aug. 2. "The theatre is the best show room In the world for merchandise." This statement, by the chief copy writer of one of the largest adver- tising agencies in Chicago, Is being borne out In cities all over the United States. Recent exiiloilati.jii taciits of pic- ture executives anil pr-ss a«eiit*i have allied show business with -"Ifin t" a desree liililcr- to unknown. Also It seems that staKa band leaders are being picked as the best advertising mediums by tlie mer- chants. In Chicago tlie name of Paul Ash, band leader, is nffixed to (Continued on p»«e Z7> 19,000 HOUSES ABROAD Sons of the rfali ar* fleeking in scores and hiiniireds to knowledge pertaining to pictures and picture ttieatres. A recent confidential statement, mads by a Tampa, Fla., millionaire cigar manufacturer, De Carlos, that his son would come to New York to issrn something about titeatrs management upon gradua- tion from the University of Gsorge- town, !• M .um tt Immt'*!** all over tlw warM eaittMn*lating similar moves. WiUi Spain ro|>orted amuHcment (Continued on page 31) BEDTIME STORY TELLER ^Jjrni ON Xl£ JOB Brother Bob's Wife's Intuition Located Rest of Family— Another Mrs. Aimee in On This San FrancliW'O. .\u^r ?. I'roc.-^edJn(? under the naive the- ory that tellers of bedtime stories might ba found In bed somewhere, Mrs. Mrytle Tucker ot Oakland, ac- companied by a deputy sheriff and lirivato detective, broke Into the home of Mrs. Aimee Constance Jenkins, Berkeley, diacorering her husband, I-yle Robert Tucker, teller of radio "bedtime" Htoriea." fulfill- ing his calling. Score one for tlie elementary book in Correspondence School de- tective course. IJrother Bob used to send bin bed- time Htortesi out over KPU and KCO, local stations. Tiiousands tuned their auper-plui>era In to catch his tales. Children would go without theii- tUli lu hi!aT "Hn.titer Uol>" ... ho. ho, that fellew. And now their idol crushed—a martyr maybe laid low while en- richlnK hia repertoire! An4 AUnee MacPherson, too, aaems 'to ba}t> anolker jaot. Darkest B'way eraetoer la tha main itraet in t^a ITIiited States after two or three o'clock in the morning. After the commercial lights in the olaetrie aigna and a ta ta a ara put eat New Tnrk's t>ri)!titest highway is very dimly lit. There were 1.243,i>.18 lamps along the Great White Way, from 42nd street to Cohimbns Circle, according to the last of- ficial census. There are now approximately twice that num- ber on account of the larKe theatrical signs added in the last few seasons. When these two and a half odd million lights go out the Insulflrlency of municipal lighting of the city's chief thorouglifare, considering tiie great width ot the street, is most evident. Compared with (he main strcct-s of cities like Chicago and I'liiladelpbia local li;;hters ain't doln' ri(iht by our little Broadw ay. "POISON IVY" CIRCUIT IS DYING FAST Tho "Poison Ivy <.'ircuil" is more than living up to reputation this dUltlluer. Far out siMts and resort towns that have In past been the mecca for summer lay-offs barnstorming as unit siioWH witii perforinera tak ing the gamble are non-productive, accordins to reports from several groupa that have tried It this year I'romoters of the barnstorminK tii>uiis claim tlii-ie is too niudi l-»cal entertainment going on to have the vacatloniata give tlieir shows a timible. More often than not the local stuff Is free. When tlie Vo."?" (Contiauad on page 'lO Atlanta, Aug. S. While devotees of the ciosHics are still pussUng aa to how the news- paper boys ever muffed that Swift's "Tale of a Tub" when eliigrainiiia- tising Karl Carroll's fuilnua llKbt for the freedom ot the faucets, E^rl MMMlf aita in a comer ot tlio ihf- siclan's olllce in the prison hoa'pltal at Atlanta poring over husky led- KorB. Carroll made a surprisingly quick convalescence after bis pecultarly al>rupt Removal from Qreensboro, N. C, around Juno 1. He began to ntend aimo.^t immediately after rt>aclilng the prison, and when leav- ing Ills cot a month ago got a dandy break in his assignment as doctor's clerk. Ilia work consists in entering ut> the morning Hi«-k-cnll reports, an- swering the local phone, hunting up Hies and records, and various minor errands. I'rlHori patois terniH this a (Continued on p;i,l;c !!7) Yooni! Kahn's $200,000 Nite Chib Is Cold Roger Wolfe Knbn's frf) Pcrro- O'let de I'aris. ttie $'» nIte club, will pass out of Kabn control this fall. A number of raft men are negotiating for the class room that cost otto H. Knhn's son over tSOO,- 000 as a iilte cliiii vniiire last se;i - son. Kahn is concentrating on writing and will give his liund at the Hotel Pennsylvania more or lefa absent tieatment excepting fOT tWO OT three nights a we..i<. .loe Raymond, the violinist, will be in active con- trol. TTsing a Rikorsky airplane, while his new liellanca is being com- pleted young Roger Kuhn flow over Uroadway last week sfter his Sec- ond lesson as a flyer. kahn wound up at Coney Island on the shoot-thc-rhutes in search of an evening's thrill after flying all afteinoon. BROOKS COSTUMES I U3T g aijw^w^