Variety (Mar 1928)

BROADWAY CENTS UMHERr FADING AWAY 80%: SHOW BIZ MISSES Mm SHAKERS 'Modern Methods ^pfe §aS|«imaw^^ Hotels Ml^lby Tourist Trade, but Vaudeville Suffers Loss of Gags Chicagro, MO'rch 6. Traveling salesmen, specifically those Goodtime Charliey de luxes, numbered among the best friends of show business, have been crushed into Insignificance by modern methods of big business, high- powered specialty men and local repreisentatives. It is probable their number has been decreased 80 per cent, within the past few years. The breezy oldtlmer who blew Into a small town and took his cus- tomers out to theatre in the eve- ning, fed them a hotel dinner, (Continued on page 2) Millionaire Song Writer Writing Paris Cafe Revue Cole Porter sailed yesterday (March 6) on the "Laurentic" for Paris, where he is to write the new Ambassadeurs (cabaret) revue. Porter is a millionaire song-writer, yhose unique writing ability has .CContinued on page_ 2), ■ Horsewhipping in Colored Film, Business Getter Dunbar Pictures is making an all- negro feature at the Vitagraph Studio in Brooklyn. . The high Ught is a scene wherein lih irate and long-suffering wife horsewhips hef no-'count husband. This scene has been done before in other-noKro pictures and is always a buainoas-tJiottcr for the colored houses of which there are over ?00 in the Uliitort ^States. The colorod audiences like to see the vitliiiii fxv.t his rettlbution . in UrKe, liberal doses. - Lambs Lose Bar By act or the Lambs Club's coun- cil the b;»r in the clubhouse was re- ^toovpd-last-wt/elcr-■ ^^-^ ""^^ AlLhougli only mineral waters had heen served, the chib heads ruled Its rL'lention miig:ht encourage mcm- ter."? with private supplies to slap the isih aniejulmpht. The Tjambs' bar was a notable gatlicvitiAT spot for members of the club ;,iid guests before and after th(; ]S(1,, Sin-.' its renxival the- grill room n.is fr.ji ^. 1,^^, grosses. FREE PEANUTS FOR 'CIRCUS' Detroit, March 6. Adams theatre, playing "The Circus," is giving a baer of peanuta to each patron. COMPANIONATE PAIR AS PAN'S DANCERS Haldeman-Julius and Roselle at $650 for Kansas City Wk. Option After School's Over Kansas City, March 6. Josephine Haldeman-Julius, the little Girard, Kans., high school girl, and her companionate hus- band, Aubrey Roselle, a student of Kansas university, have been se- cured under contract by the Pan- tages circuit. They will have their trVbiTt iB" a ffew dancing act here starting Friday (March 9). The pair are advertised as "Jose- plilne Haldenaan-Julius and Her Companionate Marriage Husband, Aubrey Roselle." For thi.- Kansas City weelc the pair will receive $050, with the Pan- tages circuit, heading an optional contract cbverinir the youngsters (Continued on page 4&) Film Houses Make Trade for Merchants Johnstown. N. Y., March 6. That picture theatres draw busi- ness to. cities from surrounding ter- ritory has again boon proved in Johnstown, whore merchants report a distinct falling off in trade since the "mnnictpallty-bccame ^movlel esa through the burning of Smalley's theatre Now Year's Day,. Merchant.'? have been urging more speed In reeonstruetinn by . thi* Avon Theatre Go,, owner, and' W. C. Smalley, of Cooperstown,' N. Y., lessee. They ai*e also said to have enr couraged Albany lntere^>t.s in ne- gotiations for a site for a ne.v pic- ture hou-c on Main «trept. TO iScoE mis Mrs. Grace MailKouse-Burh- ham's Selection of "Per- fect Man*' Seems to Have Been Vaudeville Headlin- ing Comedian—Neither Will Admit—Ails Alleges He Knows Not of Mrs. Bumham—Girl Born Jan. 10 and -Named Vera WIRE ACQUAINTANCES Some After Petty Graft—Others Want Screen Jobs- Ail Use 'Tublicity'' as Sesame-^One Skirt Writ< Features Her Birthday for Side-Line it look* as if RoBco* Aila has wished a Pop title on himself as the bachelor father of Mrs. Grace Mailhouse-Burham's "eugenic baby" girl born Jan. 10 last. Mrs. iSurnh'am, following the birth, declined to divulge the cor- rect identity of the babe's father, saying she had selected him for the eugenic thing as the perfect man. Mr. Ails says on his honor as a vaudeville headliner at $2,250 a week, he does not know Mrs. Burn- ham, although he had heard some- (Contihued on page 46) ONE $3 COCKTAIL AND YOUNG BOY GOES BLIND One drink that cost three bucks a week ago is now costing a prom- inent family over 3.000 such notes in doctor."?' bllla and the prodigal son, who topped it off the perrnanr ont loss of his sight., or at least life-: long visual impairment. Last, ,but not lowest, it is taking ita toll in money invested in long distance calls to a .<>anlt;irlum on the out- skirts of irarrlsburg, Pa., by a blond rncniber of a revue chorus in the 46th street neighborhood res- ponding to the call of "Alice." It seems that the young man, about 24, had been partying around Scarsdnle, N; Y., before he returned to the bright lights, and the drink. He remembers going to a night (Contlniied on page 2) "Cooch" Substitution In hurlosaue circles with an addfd . d^^mand for cooch d.'irif^firs who wiggle well, the word "cooch" has been de- clarf'd out in favor of a suib- .t^tltut", . It Is "shake." ■ ^ HAVE YOU A PICTUEEt Up to date from the records, about the only people who are not smoking liucky Strike clgs are those who have not had their picture taken. AIR AND WINGS SOFT SNAP FOR RACKETEERS Butter and Eggers Fall Like October Apples for Fame Promise as "Angels" Broadway's pet angels, old-timers and some at the younger bloods who have bankrolled many theatri- cal ventures along the Btroet, are now buying wings and air. The boys have temporarily strayed from the safer byways of commerce In s'fettFch' of ti new thrill, and a quicker and more sensational method of (Continued on page 43) Drug Stores Circularizing Wash, on Cracked Ice Wa-shlngton, March 6. With Meyer Davis awaiting the court's decision on an Injunction to stop, the Le Pai-adig owner from serving cracked ice artd ginger ale, treasury ofTTiclals are endeavoring to find a way to reach a number of iocal drug stores which are of-: fering Immediate delivery to homes and apartments of that same crack- ed-ice and ginger ale. . "the entire town is being circular- ized, offering to deliver the Ice at 10 cents a quart, together, with the ginger ale. » Flock of Musicals Producers and agents on Broad- way pretend to see a flock of tou- sl'cal shows approaching for the summer season in New York.. About six new productions of that class are now In pi-eparatlbn, with as many, if not more, expected. IjiHt .surnmr'r T^roadway was rather light on new mu.sical shows. Los Angeles,. March 9. Various deniands being made by the great. army of movie chatter writers invading the studios are causing plenty of grief and embar- rassment to producers, directors, stars and pre^s .agents. At times it seems that all the Los Angeles tourists had turned maga- zine correspondents for no other reason than to gain admission to the studios and mingle with the celohrltles. This Is small In c'om- (Contlnued on page 31) INVESTIGATING RADIO'S ADVERTISING CLAIMS From the viewpoint of thei advertis- ing adherents of printers' ink, the radio form of exploitation has been more or less of a bugaboo. The agita- tion against the alleged extravagant claims made on behalf of radio ad- vertising has resulted in the Asso- ciation of National Advertisers making a thorough survey of radio cireulationr percentage: of returnSj etc. Lee Bristol, of Bristol-Myers, Ipana toothpaste manufacturers, who.se Ipana Troubadors are a ra- dio standard, heads the committee of investigation. Ipana spends J150,- 000 a year for broadcasting pub- licity. ■ ■ Nite Club Restraind on Ice and Ginger Me Service Minneapoll."?, March 6. Nankin cafe, leading night club and cabaret, hero, has been tempo- rarily restrained by Judge J. W. Molyneaux in federal district court from serving ginger ale and cracked Ice; A temporary order was signed (Continued on page J) BROOKS COSTUMES GOWNS AND UNIFORMS , 1 1437 B'WAY, N.y TEL 5580 PENN, I' —AuO^ Li.OOO COJTUMCS TO ofUTz