Variety (Apr 1928)

Page scan 000160 from Variety

Record Details:

Title:
Variety
Date:
Apr 1928
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (April 1928)
Leaf #:
000160
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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Wediiesday, April 18, 1928 V A RIE T Y 33 // ' II WANT TO BE LONESOAAE- I WANT TO BE BLUE Glorious Fox Trot Son^J By LESTER SANTLY CLIFF FRIEND C' A Ra^ BailacF^ey;re' All . Talking About- RUTH ETTING, ABEL BAER. L.WOLFE GILBERT A jxqufeite Fox_Tyot_Ballad/ ly GmKakn-Caymen £ombardo --'John W Green A Fast Stepping 7ox Trot Song/ %y AATiKASl md ' MARTY BLOOM NEW YORK N.V: \ KANSAS CITY Gayety Theatre BIdg. LOS ANGEUES 405 Maiestic Thea. BIdg. CHICAGO 167 No. Clark St. MINNEAPOL.IS 433 Loeb Arcade LONDON.WC 2 ENGLAND 138 Charing Cross Road, AUSTRALIA. MELBOURNE 276 Collins StJ. Walter. ' Donaldson Greatest Novelty, Dance O rch es tra ti on