Variety (May 1928)

Page scan 000108 from Variety

Record Details:

Title:
Variety
Date:
May 1928
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (May 1928)
Leaf #:
000108
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Theatre and Vaudeville, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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Wednesday, May 9, 1928 VARIETY 37 MOUTH TO MOUTH ADVERTISING HAS BEEN MY METHOD BUT THIS IS A TRIBUTE To F^AUL. ASH from REACHING THE MASSES THROUGH THE BETTER GLASS HOUSES SPECIAL MATERIAL—MY SPECIALTY ANYTHING FROM A PARODY TO A PRODUCTION I ALSO FURNISH TALENT FOR ALL OCCASIONS IVI Y RAXES Adagio Dancers» , . > . . • . .... ...... . . . . . . • • • . , . $67,50 a dozen Kiss-Me'Again fiddle players (with or without mute) , ................. . .$3.00 net "Ho-do^e-oh'' and '*Scat-daddy-ae' Sister teams, , , . ... ......... . . . $80.00 a gross Why not get my ten-course lesson teaching masters of ceremonies how to speak English Write, Wire or Call DIRECTION, WM. MORRIS AGENCY Day and Night Service PUT IT OVER, PAUL JOHNNY PERKINS WISHING YOU CONTINUED SUCCESS MANN'S MILLION DOLUR RAINBO GARDEN GOOD LUCK PAUL ASH AU REVOIR, BUT NOT GOOD-BYE LILLIAN ROSEDALE GOODMAN LONG MAY YOUR MARCEL WAVE CORREL and GOSDEN "AMOS and ANDY" FORMERLY "SAM and HENRY" WHEREVER PAUL GOES TO PAUL SMALL GOES, TOO PAUL you have my hest wishes for a successful opening New York will greet you with open arms JOE KAYser M. C. AND DIRECTOR, LOEWS MIDLAND, KANSAS CITY MUCH SUCCESS MAX MOTEFF FLORAL CO. CHICAGO « CHICAGO'S LOSS—NEW YORK'S GAIN Sincerely, mm CHARLES CHICAGO THEATRE, CHICAGO Tlxi TOURING SoutHern Songbird p U B LIX CIRCUIT OF T H E AT R E S