Variety (Sep 1928)

Record Details:

Title:
Variety
Date:
Sep 1928
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (September 1928)
Leaf #:
00015
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Theatre and Vaudeville, Hollywood Studio System, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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Wednesday, September 5, 1928 VARIETY 15 PARAMOUNT^ more than ever before LEADER! Pnruinotint's mnmtnolii [lollywooil studios working day and night i>r<>- dlictng 192R-9*s big quality product for exhibitorSf "THE PATRIOT" Jannings-Lubitsch triumph •batters Uroadwuy records ^Paramount is delivering, as always, the best pictujpes in the business, the most pictures in the business, to the most theatres. That's LEADERSHIP. q^The Patriot" is hailed as "^Hhe greatest of all motion pictures" and is smashing Broadway records to bits. "Wings", most astounding of all S2 attractions, is ready, ^The Wedding March", road show calibre, is on the way. Claira Bow's greatest,''The Fleet's In!" will mop up. iDix in''Warming Up", a nation-wide sensation. 12 hits for August jand Sep- tember. 20 knockouts in work. ^ Harold Lloyd starts first talking picture, flf For every theatre in the United States, wired or not. Paramount is the one backbone service. **WFNCS*» World's sreatest road .bow releascdt sound or silent *1 he WEDDING MARCH" Von Strolicim's ?2 innrvcl aouiid or silent UNT •THE FLEET'S INI'» Clara Dow'it hit( long run show de luxe Leads the Field, Sound or Silent! Co m i n ^ : S P K CI A L S PKAK I > (i S M O R I S "WARMING UP" BIchard Dix Iiit.rlraiilngup* sound or silent *'F()RnoTrKN fac:es MOTION PICTURE HEADQUARTERS -""^ff:s^y:n^r-