Variety (Sep 1928)

Page scan 00083 from Variety

Record Details:

Title:
Variety
Date:
Sep 1928
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (September 1928)
Leaf #:
00083
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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Wednesday, September 12, 1928 VARIETY 19 REET 'em grab 'em. George Marion, Jr., ace of title writers, contributed the headline for this ad. It's just one of his hundred sizzling sayings that help make 'THE FLEET'S IN!" the riot that it is. ^ Clara Bow's best picture, bar none. Worth ten "It's"! Clara's the most popular female star on the screen today. 35,000 fan letters a month, the Hollywood record, proves that — if you need any more proof than your box-office. em and go ^ First run exhibitors all over the country are booking "THE FLEET'S IN!" for extended runs. Anything else would be a crime to their pocketbooks. It's one of those heaven-sent naturals that mop up a town. ^Malcolm St. Clair produced it. James Hall is Clara's sea-going sheik. ^ Just one more reason the trade is saying that if you haven't got PARAMOUNT you're out in the cold this season! q^The Fleet's In!", '''Wings'', The Patriot", ''The Wedding March", Anne Nichols' "Abie's Irish Rose", "Docks of New York", ^'Warming Up" — not four or five big pictures and the rest a blank, but great product week after week makes