Variety (Nov 1928)

Wednesday, November 28, 1928 PICTURES VARIETY 29 UTERATI Changes on Life Robert E. Sherwood la reported to have resigned from the editorial chair of Life, taking effect Jan. 1. I*Iorman Anthony from Judge is his reported successor. ' Several of the present staff mem- bers on Life will depart. Bob Eenchley leaves New Yor.k for the coast this week, to dangle around Pox's talking shorts. He may sever his Life association. Lardher on Telegraph Ring Lardner goes on the Morn- ing Telegraph (New York) this Saturday and the paper Ig to change from a seven to a five col- umn makeup. Lardner will do a daily column, believed to be his -flrsf-regulac .newspaper duties since leaving the Chicago Triburie," al-" though he syndicated a Sunday col- umn for some time. Rlng'9 brother, Rex, Is already on the Telegraph, having been there a few weeks. , Ad Agency, Personal Service Roard of Tax Appeals in "Wash- ington has ruled that an advertis- ing agency is a personal seryice corporation. Case decided was the H. K. McCann agency of Manliattan. This ruling will result in a con- siderable tax savings to the agency. .487,000 for Mirror The New York Mirror (tab) was running 487,600 last week and will easily pass'the half-million circula- tion mark before the new year. Un- der the current editorship of Walter Howey, its first skipper, It picked up like a house afire. Coming out for Smith, It drew a spurt, and a serial publication of-the sensational. Inc., extends its heartiest congratu- lations to METROPOUTAN iipoh the completion of their new talking picture stages. These stages are equipped with Mole-Rich- ard son incandes- cent lighting units. MOLE-RICHARDSON, Inc., 941 N. Sycamore Ave., Hollywood, Calif. "We pat Ik* Wood la "Solly wood" W. r. MONTCOMERT, President O. I.. ROUTT, Vlce-Prenident WARD W. MONTGOMISBY, Becrctary J. F. MCLLIN, Treasnrer J. D. MAHAFFEY. Manager HOLLYWOOD-PIONEER LUMBER COMPANY Lumber, Sash, Doora, Wall Board, Etc, PHONE GRANITE 2ir>8 6609 SANTA MONICA BLVD. PHONE HOI.T^TWOOD. 1060 best seller, "Bad Girl," got It over the grade. With all other papers, it also- shared in tht; salutary combi- nation of the election, the "Vestris" disastor and the Rotlistein mystery as puHors. • All New York dailies arc up some- what as a result. Out After Trouble The National Trado journals; Inc.-., is . forging ahead in the baUle between a number of groui'is for moro . or less control of the . trade journal field. National Trade Jour- nal.s added, five publications to .its holdings last week, with the Mc- Oraw-Hill and others how scouting around feverishly to eyeii the score; Photoplay's Sub Bonus Photoplay magazine Is circulariz- ing members of the motion picture colony In Hollywood for circulation and_.jeencwal pJ_.EjibscrI of- fering a set of kitchen utensils for" each new subscription. One of the sets includes an Ice pick, egg beater, bread knife and a pancake turner. are being sent by the 20 reporters aboard the Maryland In describing the aotivity on rresldent-cle'>t Hoover's bout ride. Associated Press, through a tlo-.up with • the Navy, is sending Hoover daily, summarifs of the news. . Not to the tune of 13,000 words a day, though. Cooper on P. A.'s Current issue of tho Century Magazluo contain.*? an article on profjs agents by Kent Cooper, gen- eral manager of the 'AstTociated I'ress, in ^yhieh. tlioso induiitrial I>ublio relations eounselors get none the best of it. Theatrieal p. a.;s are treated, nuire leniently by the A. P. chief. ■ Eaton on Telegraph G. D. Eaton, who edits Plain Talk for the cultured but anarchist set. has written a piece, about the brief return of the. Morning .Telegraph to its legendary state oi bohemlan In- temperance. The phase of the paper passed about two years ago in a severe headache for all concerned, but Katon, 'Who was 'among those present as tho Telegraph's book re- viewer, relates that It was an enjoy- able experience. Article will be in u forthcoming issue. Times Tragedy Story A New York Times' associate cor- respondent, \V.W. Davies, o£ La Na-' clon, ^(nith Aineriotin piibllcation, was one of thcv Vestrls' survivors and wroto a detailed account of tho tragedy. . Air Mags Vogue . Air stories how exceeding in pop- ularity talcs of the West, with the latter getting rather meager play just nijw. Mv story mags growing by leaps with the demand for West- ern tales reflected in the action of (Cphtlnued: n page 68) Dramatic Correspondent Thomas C. Stowell, Capitol cor- respondent of the New York Herald Tribune, has been engaged as di- rector of a Little Theatre group in Glens Fall.<3, N. Y. Stowell makes- several trips weekly from Albany to Glens Falls to fill the coaching role. He is also director and leading man of the Albany Players and is the author of several vaude sketches. .. Stowell began his dramatic worK at Wesleyan. He Is well known In the newspaper field. . Pioneer Coast Niews Service Wellahd Gordon, for 10 years with Associated Press, in association with Marvin Willard and S. E..Gors- line of the same , body, has organ- ized Los Angeles News Service, first of its kind west of Mississippi. A crew of 24 men has been engaged. . Walter Clauson will succeed to the management of Associated Press in lios Angeles and in charge of the day office. John Hardy will be on the night side. 1st Coast Radio Critic . San Francisco Bulletin Is first daily on Pacific coast to Install a radio critic. Anderson Tyson, with a byline, dally reviews radio pro- grams, ' mostly local. Is panning freely as occasloii demands. He'is rated as knowing what it's all aboiit In radio circles. 13^ Words a Day? Na.vy Department statistical hounds are responsible for the statement that 13,000 words a. day SUCCESS to die New METROPOUTAN SOUND STAGE Co., Inc. 6161 Santa Monica Boulevard LOS ANGELES, CALIF. GOOD LUCK TO tME M t+ft6P6LlTAN' ON SERVICE WiTH SEWVICe TWUCia 0868 Santa Monloa Blvd. HAUUNO SAMUEL C. SHINE HoUyirood ■■1m the AUSHNMEmOP Austin Company of California EINGINEEIRS BUILDERS DESIGNERS AND BUILDERS OF SOUND STAGES AND COMPLETE STUDIO PROJECTS Offices in Principal Cities 777 E. Washington St., Los Angeles