Variety (Feb 1929)

Page scan 000173 from Variety

Record Details:

Title:
Variety
Date:
Feb 1929
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (February 1929)
Leaf #:
000173
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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40 V A TM E T Y Wednesday, February 20, 1929 I: i Millions in Exploitation BEHIND every Witmark number you will have the tremendous buying influence of a two million dollar national advertising campaign reaching 100 million people thru the leading newspapers and movie fan magazines in the U. S. A. More than 65,000,000 listeners are reached every Monday e:vening at 9:30 Eastern Standard Time through a 28 station radio hookup over the Columbia Broadcasting System. The tremendous exploitation force behind every Warner Bros. Vitaphone Singing Picture and First National Vitaphone Singing Picture is now also behind every Witmark song. Nothing like it has ever been attempted. Only M, Witmark & Sons can and do otfer you this tremeiip dous service. GREAT SONG WRITERS Under the Witmark Banhier N AT IH A NI E L S HIL K R ET SIGiyiUND ROMBERG AL DUB IN JOE BURKE HERMAN RUBY GEORGE MYERS AL BRYAN GRANT CLARKE LOU SILVERS HARRY AKST RAY PERKINS JOE SHUSTER JOHNNY McLaughlin FELIX BERNARD RICHARD KOUNTZ , JOHNNY TUCKER J. FRED COOTS LOU DAVIS HAROLD LEVEY JOHN PASTERNACK