Variety (Aug 1929)

V A R I E T Y Wednesday, August 7, 1^29 Sd Kent BA^^^^ • "Matipbw^r solves all problems of the ' motibh. pictui-e business,", said iiS. Hv Kent; general marjager of-.paraniQunti' at're.ecAt co'iiven- tion. ot tl.Ve;c6mpany. ''It fs tViQ-heart ancl.:"$Dul o'£ the industry; The rise,; Qv Jiill,;. of; 'a^^nioyon ' picture com- pany, . d epon(V^ cn tirbiy ■ uppn.; the strength of'its p(,'rSo.nn9l." -. • ■ i)ue to '^,the' . vision and . f oresi{?ht . of A(iol.ph Ztjk6iy Jesse^^i^^^ Lasky aoid isirriv Fair mou^. Lasky dbrporation- is. Che' envy. of all, pi-oducers anrt difjti-lbutbrs.be- cause of "the'm'anpowGr-it has' de- • vclpped ' oyer' a; period-; of . 15. years, practrcally since: it starjt'etl in • busi- .' ilCSS,"v ' ■ . '' ■ - ' : .'the pf-rtnient, coiisidered the crack seil-; ihg/ .organization of the picture bijsinoss,. is Jt- tribute to, ih^ policies of its leader, jSiicJney. Kenti-who lias dcv6te^i the major portion of jiiis ef-' f or ts ■ to bu ild.i ng ;U p- th is great nia- ■■ chine; A Apprbjtimatoly-, ■.5,6&^ ; per- sons are ;on thp 'payrbll of this .der: ' l)artin,e;h:t;.-' . -■ :.': --The -str^enfeth: .of the organization, is XI direct result of Mr. Kent's, ."feed 'em: frpnir the bottom'V policy. ' Prac-, titaliy..every ranking executive of the sales department start a,f: the bpttonri" qt ■ the • distributiori ladder, and -ha«7asGenaedT;slpwly^.;giv!en_t to absorb- the functions'of thib: de-. partment sb-.that when finally ai:r, riving a.t. the top" he 'has knowledge oif every: step! entering ihtip the; dis- tribiitiori' =of; motion pictures... .V The- Paramount distvib.utioh rbs-. . t^r ig studded, with the n.ameS .of men now, holding" executive. pbsts- who ha-ve been with the. compa,ny for bver 10. years,- /a. record in a business where the turiipver. in mblj is ' as ,tapid -as ; tHe iijrna^ product. ;••■;'■,." ';•;. ,-'.;'•; i'--.,..:'- Long- Servioe ■ ., •■;' '.'.■'. .'.'.''••: A survey of leitigth .of. ser'viceyof Paramount 'vsaiesmeh. shows that practically .75- ..per cent have :J)een connected f ■with the cQmi)ahy ' for more. , than 10- years; . and the re maining 25 per ,c6nt tiave sold Para mount pictin^es for 'five' or iripre years.- ■ ■. , rietman \ "Wobber; :: ■vyrilliarn . Smith;. M. - h;^ : .Jje^is and /Prank .Meyer started . W'U^ back in' 1$12 - and h 'beeii with the company .cont}nuo.iisly since ' that date.^ .in 19'i3' Jphii Clark,., how di visional sale^ maiiager; ;canie' to Paramount;, '■ Mr, iCent. joined-;the, company-- in . 1917/ .and George J. Schaefer,' sales, division manager; came into the 'foid: a year lat^sr. Charles E, McCarthy, rvoW director of public relations, . and Ru Plolrtiah, .advertising iviahager, have served Paramount since .1919. Thoi^giv Mr.. Kent's record >yith . Pai-amnunt*. does not match those of a few ptljiers In the company In years, it iSj ^neyertheless,' admitted that 1k5 i.V a striking^ cxampie of tiie policy W;hich he evolyed as respects manpower dbvclopmerit. ; Following a' caro(?r during'.which he was connected with the' Colorado ^ .Fuel aiid Iron Compiany -arid later ■ . practically; in charge 6f the Amer- " lean., Prug Syridicate,. Sidney Kent relrnriuishcd'liis post with that com- -pany tb.'start .with Paramount,, lii 19i7 as a salesman in the . Kansas City exchange.: / r . . • Af tpr .a short time, hi this job, Mr Kent' w.as prbmo'tcd. to !a' special sales ropfCLsrhtative, . a:hd ■ again movecl lip aCtcr a short period... to the ' .pb!<itibiv " b^^^^^ TfuinEtger with tbie .duly oil supervising the sale; pf -P.irambuJvt,pictures spld .ou of ; the . Kansas City,. St. Tjouivs: pmrtha and pes ilbineg olilccs ' Kent's Riapid .Rise .: .tiv-May; .1919., Mi\ Kent was; bdlled . to ■ the homo ollice. and n'iimcd; gep era! kales: h-iantiger, . IiV 1921v;iie''w again raised,- this, tiihip tb the: POSt of general iriahagGi^ of distrtbutlpri ami; about a year- later. , A^^^ ,Ziikor, pi;csidcnt of l-'at'tiniQunt, cr? ' 'a.tod thp/brilce of general .maiiager • of- the corpora for ;Mr. Kent .Sub«o*riubnt]y he was elected to the ' boai-d. of .directors,. -; .. ;.. M.'r; • Ko-rit ;put the distribution .of . -motion pictures oh a scientiflc basis ' •'Vyhbh confronted with a lack b:' niaripower, lie ' inaugurated, th/j Par a nr o.u n t Salesmen's- •Schbo.l Mifny - of bis graduates are no'\v,^n responsible; p pRiliphs \vitli tlib cpm -. jiany. ' , . .■ '. - ;■. ^ J . , -■ A' jjonlng system, w.hercby every . theatre In the counti'y is accounted : for, was another of the innova,tions started by; Mr. Kent. He also in iaugui'atcd the , i)re.seht . system of sales conventions at which salesmen are.told the complete details, of the company's productions, policies, and affairs each ycir, He started the .lOQ'iier cent club, honbi: unit of the distribution' department's fleld fbrce, which has .supplied; many' branch; maLnaigers for the. company. .By prebept and exaiiipie Mr,; Kent has inbulcal;ed a policy of fifilr deal- ing into his . o wn sales -force; which - has rbached put and raised the level of..filni, selling'/tbrpughbut the in-. dustry. 4phn p! Clark, . one, be llio Voter-; ans;■ of ' tjio: .sales'■ iitid.. distriUut,ibn d>.i^artment; started.-{is a saTcsrt-iQ;n.. in ::' the • . Pbiladelpliia .. l^xchangc,, where, he iatef bpCamo i^ranc^lvfinan- ager'.^ Prom, this post ho was' called tb th.a home olri:c.e^ by Mr. .Ivonjt and '| apppirtted.:. sale's.' miihageV vfoi' the eastern- divisiPh of . thb pompany; Mr. Clairkjs a:hatiye pf No\y ;Jei'- ficy.',^- ■■- ; But Two Divisions. .Until recentiy. •.Paran-ioUnt. smiles divisions were ' divided ■ -ihtb three groups,, thb -EjiSt; .Midaio:\West';aix.d i^ar 'Syei^t. . Ahout; si.x teortths .iVgb this' ^rrei.ngement \va^^^ by. Mr, • Kent .to; tw b div isiofts,. .bhd taik t 1hg-.;ih thb .liJast a^ the o'tlibr.. the West; . Mr; Clark ; ^yas appointed- h^ad bf\ the..'Western.-.diyi.sion,. and Cobrge 'J.; Schaefer was .rn.adb East- brri- diVigiphal Sales, manager.; Can-' ada. is.' a sepa,rate s^iles^ division, with-; MpiTls A!Ulliga^^ - generial nia;ha:gerv-i--:f-;; --^^--vr-r-^T---- r - - Mr".." Sbhaeler,': bbiri! ih: BrooWyn, 'N.-Y.; paijie to Para,mou.ht in 1919^ .with: cohsiderabl^a experibnce in the picture .business.' ■ He .relini5u.i.sh,fed a. post. a.s; assistant; manager of . the World .Fiiih Company , to 'start with Paramo'yht as bpoker .. 'in . Pa,ra mount's New. York, exchahge. ...A. year after, he ' started wrth : Para^ iripurit he -was named district man - agei:, for th e. ;New. Eftgland terr Jtoiry a;iid, in 1926, was appbirited ; sales manager of: th^e ■ iEasterri di-vlslbn; Firsts ■ iBoadway, Ove world's caplt-. tbl of the show business, gives credit for an unlimited.number of "llrsts" in theatrical Ihno- Vatibii to Pilblix. , Phblix, liowever, is still uh- ahle i;0 cbmpare its bperatipnis in- New,:'York with thoseof (Dhl;- cago, bncause Ih the latter city it has itlve majbif theatres..;;ln the Lppp. and.;hcaiily 40 in oUt*^ lying dititrlcts, , of:■ virhich at least .four distrjets. have;, thea- tres tliat cpmpiire favorably tb^^ Mlioi^e in the: loop;..-. ; .' - . JJrb.'idway's present;: reprer-; ;soaitutipn> o.f:. Publix '.-.theafres. includes ohly the Paramount, .Itivnli,'Piattb, Criterion .and. -]tJro6jilyn-.Parambunt.^ - .Theafe .theatres; particularly., the t.\Viri-.i'iiramou.nts,' -were the \rir.st' to ;bring .innoyations . to : Broadway -that - AVoh . insttini -populaVityi .'^;; : ' - .; l<Mi'st .tp-hsi'Ve midnight sho-\vs, . riibrhihg: mixtlness sta,rtintj: af- ;!0; 30 a. m.,- with a special;Ibw^ price.; .l-efrigcr'ation i^lants.;; ho tipping; GGurteQus:-hbuse Staff .service; one,pricefpr all seats;. : bargain matinees ; ■ feature : or-; • gahists -; magnascopic.; scveen ; 'stage-bands; ma'Sfers-of-cei'e.-; ! mbny, and jirSt to have. Satur-.. day, . ppCKings;; .re.diiced ;prifi<;s ■ oni week-days,- and nbh^peak- ^ aittendance .hours. •-. . „ ; . In ad.ditlpni Parambimt vvas : the nrst-'compariy to t>s.e.:eie.b- . trie 'signs of. gigantic « siie\tb; ; atlyerti^e..an: attractioh.:- \ , - ^ Paramount's Position (Continued from page $) _ steely will and ipartly . in; the chafr ; 'H6i-mkn ^obbe;r, ' hb\y assigned to I aether of his ^intelligence. ^ aniiexecutive.-post .■<vith Par-ambunt's . ■'■] .; ;Obse'ryin0 subsidiary,. .Ptiblix: Tlieatres, is one .He; i-s one-half bf' a good reporter- ,pf. the. bldest: memberr of the Pata^; He goes, through the wbrid with his mount dtetribiition department.. He Uyea. open, an -acute cbUectoi? of has; been. with, the cpnipaiiy sinCe facts, human; sidelights, even' gossip, the time Mr. Zukpr was selling Reniembeir 'that when he decided "Queen Elizabeth;!' the:^first^fea^e s^ribu^ly to enter - raovirig: plctyi-te length picture ever marketed in this, ej-i^ib^^^^^ business V^-^- . , ■• in'<Very aspect. But this acquisl- .^ollowing a period n. his ear y k^j^^; accuxhulation does .not ^coihe life: -when he^prospected^r gpJd ih fo^jii in oral or :Wrltten expre^slbn. Alt^ska, turning from, that to .a po- Except in, rare ,mbments of r^la,xi^ Sitipn^ ;a3^mjmager of a station of avoids reminisceri^e.: By a ^' ^"S- 9^^^^^^^^. ^o"^y'' habit,-which .has grown 6n him^e .Mr.; Wobber .retwrne^^o Swi Pran-^ states any old t^nsactiort:• br-hte CISCO, his. :^Irthplace.-. ,and Jprmed- a .: J —simnlesi b\V partnership with-his-two-.brothers,^^^ g^^^^ They bpened the tJhidue theatre in ,t^!^^"^^V 'V-'- *f I -^i^ i Skn^ranciso .and siiortljr-after fbl^: ' lowed With the-yodebh:.: ^ - . A^'^f^' ij?^ It - was about' this- ;time . that ^Jf^^t ahd he :vdl Vnswer> .prob Adplph;Zuk5i^ started national, dis- h ^'^'tf ,^ ■ tributibrt of his first picture; .'-Qiieen .. '^^^^ ^ we had. to have Elizabeth," which was marketed on system^ of distribution; and so y-? the states rights plan: - Mr. Wobber fo^'P^^^f ^^ "^ immediately- took: over the picture, two.. 1. saw that the dis.tributors for Ca'lifbrnia and,' up until the. time-l >y,«f e 8:<>i^ijr. .to^ strangle distribution he: was transferred, to i>ublix,. Mr; "'^.P*,?"' - So I got; control of Wobbbr handled distribution of I'^^^ahiount,' Nothing moreV His Paramount pictures' On the West min* • a crucible Into; which, he Cba;st.' . Mr. Wobber also is a mem- loads raw - br6 of observation and ber 6f the • board bf directors of -^ra^vs it out pure steel; , arid then he Paramount; r , ;,>vields that .steel in action. lS"o- history of the i?aramoiint dis^ .Not .that he IS inarticulate. . 'Able trihutiori depai-tmerit would be com- "^eri, when .. they- care to ;. exprea.s piete without a chapter deVpted to themselves, ;never are. • Hpwever the achievements ..of WiUiarii E.-I Zukor talks liiost easily and natur- (Bill). Smith, .district sales, manager ally ; pn abstra;ctions and; general, for Para-mount, superviaing the Sale principles—of his business, or ppli- bf pictures in Philadelphia and tic's, of life. In such discussion, he Washihgton. -Bill Sriilth and Her- Iboses .eloqu'encei en epigramriiatiG rhan Wobber aire the-only ;two orig- faculty almbst poetic at tiriies; a,rid irial fi-ahGhise. holders:pl Paramount, eyen a sly,: perceptive humor. a;hd^_ like^fr. ;WpbiLje S'h.ith has A. turbulent sparkling riveir, with bpoh/cpnnected' \vTtli tTtes-.Parambuht^ japping- •of'- whives.-; on - the di.Stributio.ri department ever since Shore;;" whirling' eddiesi. - It seemis to the rolcase of \"Queeri.-Eliza,b.eth.''-;: the eye that, these ,mariifestaitions of Bbrn.in Newark, N.. J<, Mn^^ | pbvver , cbritaln: the power itself, started Vliis business, career in hio father's hiirness faptbi'y,. but soon qiiit the trade to become' sale;;. mana.gii>i:; for . a .= wiaHpapcrv houSc whore he remained for 10 years/ First : N. Y. s5tore Show ■ ■ Mr.^iriith ia credited with. bein^^^^^^ the first man to ppbh a motion pic-; ; V .. ;(Con.tinue'd. ffoiri. i»age_ 3) turc' !stbrb si^w "in- Greater' New: .':.,.. ■ v'^' '- '^'i''^- ' ' ■■' '■ ■ ^ v - Ybrk the Chelsea theatre in Brook- ■ ^^"1°'.'^ theatre in a town is a tremendous asset to the community—; lyri, 'Nvhich o^ienbd in 1906;- ' lie fbl- ] *^^^* ^'^r f^'om being a. ;spulless chain'cprporationi which takes its .toll lowed this in 1910 with- the Lyric ^^^ Qf a tbwh .and makes no. nmincial returh. thb exact opppsite. ii^ the liieutre in Asbury Park, N. J., anU ifind that the comlrig to a -town; of a, theatre chain; operatib^ .Iter. bccartje .connected \vith the' ^'"'^11* should be eagerly .Sought for arid heartily welcomed by; eVery -. . (Continued from, page. 3) comp^ny^s . . screen . entertainment. every day.. People, , who' speak 37 ijiffererit' languages, In 70 fpreiig;n countries also look at; the sarine. Paramount pictures thait are shov?n in the- United Staites, '. Add ;t:o . .this the m.Jlions that . Will hear Piir-Jx- hiourit.; entertainment /over the air, tiir.ough • tbe iafflliatlon vfith the Co-; lumbia .: Broadcasting;; company's chain of radio Stations, thtpu^chout- the oo^untrj?;;-arid one "^ets a truer i)ioture of the magnitude of: this; t;rpme.ridou8 enterprise; called .Para- mo-untr^- :■-,;'•.. '■;■;..:; ■. : That .Pararnount has riiaintairiod i.t5 leaderahip /in; an industry that ■is. so' fraught with .pitfians is testl-. riibriy; enough •' tb'-; the . geriius .' of Adolp.h' Zukor . and; h IS aides. ;T6 keep,ah organizatlori', geared;up .to. prpvide i .eritertain'nient ' that ; will Satisfy- this- world-wide audience, is. on'e jPb,: b,ut . to distribute, this", pntelrtairimeni: to all countries of. ;;the world, to- exhibit , it. ;ln a 'ivjlst chain- of .'theatres, • to publicize it jiiid exploit; it - is a, task '. that; kee.ps ■sevbi^al; . thousand , yirbrkers biisy. eyeryVday in every-part of the gibbe.; The 'governing- ppljcy of this or- gjanizatibri has been; -;quallty-r In quaritity. Ever'since .Adblph Zukpr, "Seein'g ■ rt'h'e ^picture-: ■ iridi:»stry iir^^. peViiled by. iriiedioei'ity, startled the fi^lri;4 wbrld T)y importing the fedtUfe picture, '!QuGcn . Ellzaheth," : the. idetil of his organizatibn . has been tbwa,rd a cbnS'isient superiority in film pi'bdUcfion:• ah thea;tre ppera- tion;- "' • ■■:• •/'! ' < • -■;■'> ;^■;; Complete Unit'-.,--,.; ' ,';;;; ' • . Hand in hind with , this ideal of Superior-quality in picture* en- tertainment has gorie a policy ; of making Paramourit S'ulflcient .unto itself. This ' has . beeri ;.carried; put ;in the production of pictures, . in distribution of this pf-odtict • to the far cbrriei\s-<Jf the 'Svorld arid in the .theitr.es coritrblied .by the ;ephi- panyv,;so .thiat - today. Paramount', stands .a?- a complete, .many-sided unit in the eritertaihriierit world/ - In the early days,;.faced vtrith,the riecesslty pi. halving;, more pictures than. his own orgariizatlbh cbuld produii.e, . .liiri . lZukoi: allied himself >Vith:- Jesse L." iktsky, w.hp..;-\Vas his only',competitor Iri :the. pro'ductibn, of quality. .pictures, 'The aijialga- matibn pf the' Fariaous iP'.layerS ;GQnl.-. p.ihy and; the Jesse til iLasky; Fea-; ture Play Coririipiny made, one of the stifpngest prbducipg; organiza-: tions; in-thie picture ..buslnesa. . Ha,ving assured ; his-;^ of. a lisuiilcierit. butput pf quality piC-^ tures through this '-productiprt com- binaition, Mf. Zukbr then turned his tlipughts to disti'ib.Ution; in order to be certaih his . pictures ■would be sold on a'proper basis. ; ; .. "The company then acquired the Paramount ,. ]>istributing .Cpmpany arid In 1916,,-with : the. form of They d'o riot; . Underneath, unseen motive power of these striking man- ifestations, runs the current—ptiis- sant, quiet, undisturbed. So on the surface of the business whibh Adolph Zukpr foxinded move and fldsh blaz- :*. ; display, shallow, glittering, ad-^ yertising; tinsel decoration; But liridcrrieath, . motiye-power; 'of all, lia.s run fbr'15 years the .deep,;; placid ■con.sc.ib'usness of this man; - . ; .: liq-i^-^TT^^^ is rej^inte^ ■from, the vqlUmfif.YThe'S^ Sha^oios Built," puUisTicd-, iy DOU: ileday pdran Cbtripany. the Liter -Mnstbaiiins in the ppor.itlon of . a number oi: theatres in Philadelphia; When Mr.; Zukbr s:.ar(cd nationail diStri.hutiori of his- pictures Mi" Smith .secured a franchiae fpr a number of eastern statvs: and later ;a^Tlxrd==the^)roduet=?o£-iJbHse=ta*k^^ hPAV first . viccrpre.sidcnt of.; Parar mpunt, but then producing his own pictures, ;Mr. Smith's a."=isociatIoh with; Paramount hasi been unbroken frorii that time. Another name; to Conjure with, in Paramount distribution is tha.t of Frank; Meyer, anotlior Paramount standby since the days of "Queen (Cbntimied on page 16) progrossiVG oitizcri In 'every progressive- eommurilty. Benefits in Any Cqnmniiuty ; What a Publix theatre does for^its^^rn'mtinlty,—acc^^ recently riialle disinterested scrve'y by. a;gr6up. of iridustrial stat- isticians and political economists: ' ■•: Gives it hi^h class entertainment and a dignified show place. . ;. Forces Improvement In surrouhdiing business heighborhopd.' Creates a .shopping.tenter iand infjgisnces trade. Gives expert support to local causes. Insures the community of a permanent institution. Employs 20 tp 150 loqal porsphs. the Paitious piayers LavSky Corpora- tion, 'the Organization- wa.S able to stand on;. Its. .own-'feet as ..a com-: plete producing- :arid\ distributing: u.nit,.; -■'^.-'. :.Exhibit5pn.'';;■ ■.'. . ■ ,- A.t that tiriie distributiori. and. prpduction :were ' the .niajpr -prob-- lems; in the; mbtipn pictiare.bUsincssv iahd Parampjiirit ^vas,.well fbrtifi.eil in. boUi. . A-fe\y years iater the,ibrni:ii tion of. theatre chains ' iri to the pro-. dUctibn field, thre-vV iritO:sharp;fbc\i3 - the probl^erii of J^^^^^^ pictures, .. This prbUlem became .^nfV ficieritly.;acutb tb-mal<e it iniperitive that Pararnpuiit.go'a stcp.i'a^^^^ keeping. the . orgariiMtlon .suflicicn.t unto, itself;.; ' . ^'■;; ':; Th^ Compa'iiy 4cq.uired thoatroK in key centers :throuRhbu:t.;.tlic .coun- try to ~ be sure-; its.: product Ayojiid get.; the- -prbpor." butlet; - In tlie cie- qulsitlori bf ; thciitrcS-;the other j.tw-lii idba of PiiramouritT^tiiat .bf .cjunl^ erite:rtainmerit-^becarii.e;- oven ,niorb apparent,.- Frbni. this has grbwn '(ho i riini en sc; P ii.bl 1 x.; ch a i ri - of iri iif; j 1 i I t - cent -theatreSi'. w-hi.oh is adniillc^clly the 'greatest brga'ni.z'atib.ri of il..s kind in .the. •hi:^tory pfrerite.r^irinient., .. - - .With- the.: adyerit.- of sbund riic- ta;res, -jfiusic • bbcartie it groat fa c (or in Scrben efttertajnmpnti ."just., as the' c.omjpJiny had fprtiSned. UscIC in :cvery bthb^-bi'anbh-: of-the--biis:ii-ie.ssj: it /imriiediatcly set ;pUt-.;tb 'build uiS this ; new' and. hithbr.tb im.churtc-:d phase of.' thb mptipn plcturb. ; Not brily. did ivParampunt acquirb -the services of biitstaridirig ; G"bmpGf;o.i'3 and librettists, to wbi;'- in its; studios .-and ; theatres, :but it establishGd \.t,- music pu.blishirig epmpa;ny of its pt\-ri and- purchased a prie-half in- terest in.lone of the CoUritry's largosi brp^dcaStirtg syst'ems. .: . P.aramoi»nt's Big Part ; ;In • building its organizatlori arid follpwirig the policy bf being a. com-: plete entertainment unit in - it.self,- Paramburit, by its leadership and example, has, played an inipPrtiarit part in .•shApIrig the dPstinleS of- the/ entire, rinbttpn picture. industry,. ; The Success of ttie policy of pfo- ducing, -difStrlb.utlng, .and exh il)l(irig the;..highest type Of motlbn picli.ure .entertaininent persuilded otlrbrs to foUbw', ■ ; Parambunt'S .; attitude; to; and. Jts,.treatnient pf, the .public in its the,atres-.has .had a salutbry ef- fect on the. industry,. Its .pubHcity a,rid~ a;dvertiSing. policy has fblipivod Step bir.'step-the advancement of. the cbriipariy. and always has - main - talried the ' serise. of bigness and breiadth, . and fair dealing, which have been' the"cai-dinal principles fpllo-wed .by this, organization. ,• S\)rli 'pblicies;£is these' could not help! b()t have an effect in shaping .the; poli- cies .bf; the; entire .iridUstryi .. . While the two prlriciples-H-quality of. enter.ta;iriment-. and 0. complctp entity in itself—have been the; main, guldirig'/prihciples in the' brganiza- tlori, another one has been equally impbrts^nt in ,the building of Para- riioUnt, and that is its policy of-.do- veloping" riianpbwer. . Early in his Career Mr, Zukor saw the wisdom in getting good ineh" around him and keeping them in the organization. The plan - of promoting men. from the ranks to .fill responsible cxccxi- tlve positions Soon was put in force. This attitude toward thfe workers; in the 'company has develbpod a Stabiiitjf' of;: organ.izrat'iori that/haS bebri the- marvel of rth indii.stry that has been cHaractbrizfed by ?^' heavy tiirnpver iri .men, ;; , -;V ■ < . Irj this issue bf Variety are;photb'*. gi'iphs of .ririany people " w.lVb are connected with Parahiourit..: Most, of; them have been with the'.' br'- ganizatlon • f pr - a" : large^ riumlVer of: yenirs^';':;.' .;;;.•.' ■;'.'. ■':■'• ^..- '''■.'■ . ;; ; New : Sirow World .; .; . . Just , as the PVbot of "the puddi.ng; is' in., .the. bating; .-so is the yaiue. .of these' poiicios shown . in. the public suppbrt.; giveri_ to this wp.rld-wid.e orgariizatibri.. ,Today ; more people see: Parambunt pictures ;than any otii.er eriter'talnmbnt,; " ' "ParariioUnt came ;jnto - a shpW" wbrid beset - ■with; the . delusion" that ."one is born every minute"': .n.'!"! "never., .give a. sucUcr ' an oyen .break."- These two axioms wero..;r^-: .Jo.ctcd' immiediately arid the <?*^""" p.any \verit on 'the principle -that the finest entcVtiE^lnirient: arid' the best service in the theatre would bo. ap" jireciaJted by the public. - The ,siic* cess of this, idea iS. shown iir~tiwr fact that Paramount tbijay is. leader in every, department of en- tertainment enterprise arid . those Who stubbornly stuck to . the. old theories of bunkurii; hiive been coii^' pTetely subrnergcd and Ibst in this new shbw. ■vvbrld. Paramount's job has been don* well and coritipletely.