Variety (Aug 1929)

1« VARIETY Wednesday, August 7, 1920 Man Power ; By Sam Katz (Presideht, Publix Thpatres Cprporatibn) .1 am extreriiely pl.ea?od Avith tho ;epiK)rtimity afforded by this /I:^sUo of Vartetyr which, will, in n fashion, ti^ll.' to the,trade the story pf I'ublix •;ind its place ■ in the amusement in-. .4u?try. " ■ : iiV^ 'prro ti d ef the manpower that , maizes lip'. Publix.,. N Vver be.^ri "acborded the privilege: pf having.^s^o^fatcd with hirri. as fine a Ipit of rne.n and wom^ *^'9se vvho make up Pufalix, and. Pr.e^^^ and .exhibit that entertsijnmenft , whichV'iis. shoWii to ; Jthe . public thrpiigh PUbilk tlieatresi • Gui- work ha^' been;d.c.Ug^htful, -jitnid the- satisfaction pt.dolncr it .is greatly Increased because we told that pur .prestige; has i)eeft d'eflnitely .establishied j jtiiat our irii5.titution. has be(?n a crcdit to the communities in' %hich it operates, ' . .;• ■' ; .' ■ Our bxisiness . represents a .husre fLri^oblgit Vor iriy.ested^ c and ap arrny of. erhpibyees, . and ."vv.e hay^' ehdeayor^d to be ;ever. conscious of. this ■-obiigatibn. and to .discharge U <redit{ibly>; -X '■ v. - Gur patronage depends upon, the cbnirulonro.that the r'lblic has in us, and we in turn arc greatly apprc-' ciative of their support, . TJiG modern ,i1ii:atre\, to pe suc- cessful; niu0 lie a part of the pro- gressive tife.qf icacji coriirnunUy <iri(l 'must perform duties side hylside mfh- oill of: the other cornmM'nity leaders. ■' "':■[',''.'", Th.ore. must. b6 ah~ ever- iricroasin i; cohscjqusnpss ai:id respbnsl.bllity for ebmnturiity Avelfare^^^^ \ M.-Spurce .^••■. v:/. Fbrty^hree cents p.f eVery .dpliar* that' is, jfpeht fn qmp bp.x,,bffices. in eadh.;city rehiairiin the cjiy where it is spent, so that Pub!ix is a part of thevfinancial prbsperity knid civic ppogress: of •. each city .in yv.hich ' it cperatesi-, : • bri ijehajf-. of ..those' thpuSOkniJs .of employees' of PubUx Theatres ppratrGrt /Who , cannot" each give .eXi pr^si^ion to ■ th^ir; V.thbughts,- t .want to . take this opportupity • to' ..tha-rtU everyone'in .the Industry operation .'they have .extende!cl to. tiie Publlx 'lSheatres/ V- V KENTmiHSIiMON (ContiriUed from pag^e. .4) ■ < Elizabeth/' . ParsimoUnt 6w^s a deep debt, of srMitude to >Mr. Meyer for his heroic work ih Sayiiig thousands of dollars worth of .pegatlye frora. a lire . which- d.estroyed the old .26th Btreet iStiJdio .of Fanioua Players in' 1914, ;.■ • ■ 'V-.;. . Until a year ago Mr,, Meyer was^ head of the eastern iaboratories "of: tiie company^ndf, had charge of the picture prints In cirpulation. .Re- cently he Tiras appointed .general purohasing agent for the' cpmpany in addition to his other duties. His position as generiaT; :. purcha.sing agent ihvplyea supervislpn of .every- thing .that is..boyght .tor the,'com-, pany. Mr; . Meyer is ah ' assistant secretary of t^te: eotnvfiny, haying been elected in 1918. , ' ; ' ;■■ Iri.1919- ''' • Sonie of . Paramounts •■rnbst" Im- portant executives joined thp .com- pany in lail).. .. These include, in ■ •adtJitlon -to- MTi -^Icliaefer, I Cha McCarthy, A. Mi ;polsford, npw; di- rector of publicity; .a;rtd advertising for Publi?c .Theatres; / Russell Hol- man, advertising manaifer for Para- mount, and James A, Clark, miana-' ger of Paramount-s Ad- Sales vde- partment. : ': ■.. Mr. McCarthy, appointed • to the newly created Paramount post of" Director of Pirbllc Relatibnsi"started •with Paramount in Its publicity de- partment in 1919. Shortly, after Joining the . company, he was named- publicity manager. and remained at this post until a few weeks ago when he was advAnce.d/to.-hia neTy position'.'' ' ' ■ ■ Mr. liolmah, .Paramoiint's. adver- tising manager, Jpined Piaramount Jri 1919 after .a period with the Mc- Clure Pi'ioductions, in that. com- K pany's advertising departmcnti 'Vyith i'. Paramount ho started in the press P sheet department an,d shortly after •waig transferred .ip the publicity do- partmcrit! In 1922. lie w'as appointed, as assistant to A, M. Botsford, at that, tlm^ director of advertising jCor Paramount and, when Botsford later was given his Publix post, Mr. Hblmah ^jas*. adyiinced to his posl- ■ tion. .■' r:; -\ — , Ypungest. Exec , ^ .. Jame.s-'A, Clark .is Parampiint's youngtist ;€xecutive, ;2S years old. His business tiarper, started at the age of 14^ has been confined to the picture, business.- Mr. Clark ^vas connecteii with; mpsf of the pld-line picture cpjfnjpanies in varipus iDosi- . tiohs .before .joining Paramount In 1920 in the Sah Kranciscp cxchange! .in 1923 he '.was. proitiplejl to ad . Bales manager, .of. that exehtinge, in : 1923 'again ; advanced to traveling . representatiVo fpr the' id sales de , ifartmcnt q,n(:T, in 1927, called tp the home .offlee and appointed n.Tsis^ant to .Melville ^haiier, manager pf the .department. In thp spring ,of 192S >Mr. Sha.uor was . transferred .to Parnriiount's•: foreign df-partmpJit atid Mr-.. CJark was f^ppointpd. to the .'.ppijiition . relinquished by - Mr. S'hauer;. :. ■ Prroi'""t?f!=tItrTf^lliTCatiT)n=-of^ divisioft!3' 'John Ilaftimoll, another veteran of the distribution depart- ment, was sales manager of division Ko,. 2, taking in the Middle West etates and Canada. Poor, health caused .Mr. Haimmell to request a 'tran.sfer to a posiltlon In the home office where he now has charge of physical distribution Of-prints and acts as liaison man between the.prp- duclipn'. and.: distribution depart' ni^nts.^---. - "-'■'.:.•,.V .■ ■;■.•■''.■-■•■ ;•■;■ .'With, .tiie.; exceptip.n of Messrs. .'Wpbber. and Shiitli •. the. foregoing are all . located : in the; Paramount home offices; 5 Many of Paramojiht's oldest . •empioyees - are; scattered^ about the. 'country serving as dis- trict ;and(.branch managers; Myron (Myke) iiewis, now districl manager, in the fkr west, has. beph with Paranrvpulit cQhtlhuously isihce 1912. " Hes has been.branch manager, district ntanager, -' assistant tp.,' Mr. Kent, head pf the compahy's-^tatl?- tlpal. department,; editor pf'its house organs,, ^ihd,^. prior. tp '-Ipavlng. the home office recently tp' take. up :his position as far , west district man- ager, he'held , the jiosltlon now oc-. cupled -by . Mr.rHa ^ ' .Harry G.. ■ Bailarice,.: district. sal§.s- manager for the. South, jbined Para- mount in-li916 arid served under. Mr.. Wobher • as briarich "manager in Los Angeles for' twp years - when he was appbinted 'district' riiana^^^ 'for .New England. . \A; . ye^ar ■ later .he was brought; to the ..homi^- pfflce; as divi- sion^ irianager for the east, reinainirig" ■at that;post'; fpf' five, years. Later he was made' distriet m.ari£iger of .th<i spilth, with headquarteirs. in At;lan;ta; :^ ,■•:■-■■'-'-Liargest ■■.'Djstribt-; •; ' Harry Ross,: .district manager in Chicago, has been ; connected with the.- picture, industry . continuously sirice;lS08j. ftr^t as an; exhibi.tdr and later in the sa.les department of many pf the old filmi'coriipanles. lie joined Paramount in' 1918; takiiig ,charge of the Petrpit pfflce.'. In 1920 he. was. called to New York " and named assistant sales manager, > Mr. Rqss ..nbw . sujiervlises the largest Paranibunt' salps district In the Uriitod : States: with h.e'adciuarters in CHicagp. ■-- .■••,'• ,:•'■-•'■.■' Tom Bailey, Ncw.'England. distiuct hriahager,, came tp Paramount In 1919 as a-salesiriari In the Oklahoma City, oflice; J,, is. (Eddie) Fontaine-, dis- trict manager contrbllIn& sales in Columbus, Cleveland, Pittsburgh arid, dtncinnati, wa^ associated •with, picture cbmpanies In one capacity or anpther until he Joined Paramount in; 1919. as booker Iri Detroit; R. C. LIBeau,. district manager for Kan- .<?ris.. .Gity,.;;St, .Lpuis, anc^^^^^ City, dates his .Parairipunt Service back; to 1914 when he opGra.ted an exchange in petrolt for prib' of thb franchise, holders, of 'the. Famous Players ebmpariy; Hugh W. Braly. d i strIdt. manager Xor -Pjirambu rit wi tli Ruper'vislbri- Oyer Deity.er, Sajt Lake. .City- and' Butte,;, started liis picture career in; 1922 as; a . projectionist ■ in \ri\',\\''bbbor's.Yodbon thoatrc iri .San •Francisco;- i Ben Blptcky,; diistrict manager In.M'ihihoapolis, started as a theatre ushpr; became a 'film sales- man, ^yas named Kansas City.branch mandgcr- for Paramount- and later district manager with supervislori Of the. Minneh'polla and Siotix "Falls Jn'anchfes,;; J. J. Uriger,. who .followed .John Htammell .is New York district manager, gained liis picture exppri- encc in the metropolitan territory, occupylri.rr. many rcsponslblp posir tlpns before Joining Paranibunt. . Branch Managers' Stai:.t: ' ==pFftGtiGal:ly--^-all=i.of=^ branch' managers in' this cpxiritry started, with the comi^any. as bookers Or salesmen firid .the. majority of them have been with the company from .live to ten years, . darroll Peacock, . Los Angeles branch managef*. has been with Par- amount since 1919; J. B; Dugger, Dallas branch manager, since 191$; J. J. Patrldge, San Francisco, 1916; Earl Sweigert, New Jersey, 1917; David Prince, Atlanta, 1918; Al Be- van, Boston, .1916; Roy Heflfrier, Kansas City, 1919 ;. H. "Duke" Clark, Goluriibus, Harry Hunter, Washing- tbri, p. C, 1917; Gsear Morgani Kan-, sas. City,. 1915; Marvin Kempner, Buffalo,. 1.918; Jphn D. Powers, New Haven,' Chester Roeder, Mlrineapo-. lis, 1917;:; Philip Longdon. Meriiphis,' 1913; . Harold Wilkes, New Grlcans; 1914; Neli F, Agnpw, Chibago; 1920; Tom Murray,. Brooklyn,; Wllliarii C. WlnshlR, Portland, Gre., 1919; P, A. Block, Philadelphia,. 1^20;. Mlltbn K-ussell, , New-York City,- jL9i9;-. Allen Usher,: Milwaukee, 1.924;. "Scbtty'.* Cheaiiiitt^ ja.cksbriville, 1918Charles .Reagan,'- . iridlariappii^ 1920;'.'. Gttov Bolle,. ; . DPtroit, - .-1926; '. ' '.Maurice SclTsveitzcr..' St; Lpuis, 1920;. R; .M. Gopeland, Des. Moines,'ii9?2; H. Neal Ea'sfr> • Seattlbi 19 21 f U: B;' Wilbanks, Charlotte, 1919; Sarry H. Goldstein,- Pittsburgh, .1921; Wilii^iri H. Erbb, Bbstbn, 1925; ' Ted Mpndenhall. Gmaha, .1920,' arid Kenneth; ;Gr, Rip^ inspn,-Albany;; ld21. ; " : P;ara.inoiint's distributibn. depbirtt n\erit:Iri C.ariada.Is headed by Morris A.-MIllig.an, with the title of geheral nianager.: Though, born in the .Unltbd. States, Mr.. ;MlIliigari's, basiriess ca- ree'r has been passed mainly In Can-' ada:. .' After graduating.,from;-the .University of • Michigan; Mt.. Mllllgan .tried^ the 'advertising business arid tatbr w.fent to Ciana^da. .After.service ids- a 'theatre niana:ger; .and handling a roa'd ■ show .of "Thb Birth of a Na-. tibn;" vhe'Joined Paramount', in 191,9 as /a salesriidri iri the Calgary office. .;'.'.; ■; ;PW-■.Employee .:"; . - Gne. of tlie pldbst:i*Q:rambunt em- plpyees is' Patrick j. Hcgari, born iri .'Newfoundls^ndv After lie was grad- 'uated ,,fropi PardmduHt's. s for salesriien 'in- i912 .he was sent:.to the Tororito exbhange. as - salesman. Later .hp became, branch, manager of the St. j.oh.n. exchange. . Jack Hunter,; mariager of Para- mbunt's .Toronto pflfice, started -With the GompJVny in .1924 jls a salesman. Edward vEnglisIi, Jiipntreal braricli manager, , has been''a Pairariiount salesriian for thip past 10 years. In 19li9. i?aramp.urit or.ganized;lts Caria-^ .diari. distributibn system', and Mr. .Ehgiish was named imiana^^ Mpntreal branch. .; Paramount diistributlpn In Canada is dividedJnto twp dlstriets •with Mr. Miligan .OfHciatlrig. aS district riiian- ager f oir one part of the • territory "4n addition tP: his. other-vexeeUtlve dtities". ' The second .disf?^*^'^ con- trolled' ;by William Hansher,. -who makes hig Tieidquarters .at the Van- cooyer,- Bi Gi, eichange.' ; Gperating under Mr. Hansher's directipn arp A. G. Ritchie; branch manager of the. Winnllpeg,; Man., ex- change; ■Willlani kfeliyi. branch man- ager df. Calgary, Alta., and W. R, Mjarshdll, in charge of the.yancbu- ver .brarich, . Parampurit's Canadian ' distribu- tion, officials .'are likewise Veterans bf 'its sales, departnienf. . Few -companies of the •picture business can;bbia,st bf this length of service arii.orig' its eriiployees,. Grtly lack pf space ^ preyerits a listing bf the ntimber .of Paramount salesnieri who 'have been With the cbiripaiiy as ibng as its executives. PA ; By Saiiii Dembow, Jr. <V|cerPresident- Executive,, piublix . Theatres Corporation) - Cpmplete. public corifldenco hon-- estly earned ;arid vigorously main- ta.lned-T-rthe' goal that iRublix ' The- atres struggled fpr a,nd reached— has never been -so' spourely in bur ppsspssion .-as iiowj. nor ,wlth' a.S bright art.'putipbk fpr the futurei "it has takPri thp. mbst strenubus effbrt; and "oareful plannirig to .reach it, but now bur business .rcsta ripon; !a foundation .of'such putrbri':;Gi;pated sibgaris;''asi-.- ; -■'-; •' ;.; :' ..<,[ ■':■. -. /^.Yo.u' don't need -to know ^yhat.'s ■piayirig ■ at a PubU'x Vthbatre.. ^It's bound to be the best':.siip\V in town,'/. No matte'r' .\vhat city; ybti .are iri,:; ypii ;.;liaYe dpiibtleas. heard it, if -, .a PubiiJi- theatre. l.S- ;there.- ; Another'.^ siogari ' that' came' f rbnrf pur patrpris, ..arid' not ..frpm. our. ad~ yertising. dp^artriient, gpeS: J-You can .expebt. everything from .a;Pub- lix ihcati'e 'and ypu:'\vph''t; be .dis-, ap'pointed."... ■ : ■ ■ [ \ -J-■. - .The .years .. in. -this industry , tha t are behind' the careiei's^^of Adpiph iZiikpr,.' -Siim': Katz,,v -Sidney, kent, jessp Lasity, Barney arid Abe Bala- ban, Ddve'Chatkm others of ris In this business arid in this cbmpanyi have witnessed a yast ainourit bf invested time, energy arid faithfiiinbss cbrisuroed ■before the- atre-gpers were ready,..to •:sa.y these thirigS; Tpday those ilogans repre- sent •a. 'cbricretp pfincipai; ji^set pf' Ptiblix tiieatres that p the.' money . vitlue of . all pf ■ thp ..niany hundreds' pf ,properties-carryIrig the Publix,tradoriiark. - . ... . ■ .bur Investment Iri;;prope is a, guarantep of-^good faith arid n,ssur- aric'e that our entertain'tpent will npt bo iiarmfui, or. bur opcraling poll, •cics imprbpor. ! ; Good Faith • • • The tlieatre-gpcr ha.s had demon- stratioris of good faith lin so . many directibri:^ . from'; .us that: -Nyhat wo say in our nexyspdpcr ads 'is be- lieved, to the letter. ' ■ .- • .; • This 'is. the fuiriliment of the pur--, pose, that inspirPd. the .instailation of tlVo refrigpratibn, plants We were' 'first' to. Instaii 'In;: thbatrpS, ancl for luxuries, coinfdrtS'and cbri offered in. pur iria.hncr of-PiTerating. thpatres and soioetlng. .the. enter- lainment we prpyidc; ... . / iMiis patrpn.-cpn,fidencc-''in^ is the reaspn; that, permits us to bulUj -'a Publix ' thcoLtrp far . frbm- beatoh paths, in .ma.ny . cities, arid watch/'instant' sitcqps^ ppriie to that reriipte piayhe.Use, - as. Well ;as' SNVift .and certain develbprrteht bf new jarid prpsperoris. bUsiriesS districtis to Sur-». .rourid;;'it;. ■ ;■- .'•;■.-.■ ..' ,■•-;_;;.^ :■'.- • The: irivestrnent • of ' time., an^^^ . energy and capital and hbrtpsty that wp havb; rriade ■ f or yodrs tP pncpiir-,: age public cbnfi^oiicp an us. has .'grpwri. • iri.to ai. .stijirdy cre- •atlbn in: it^ fifth .year. T|^^^^ noti.only.grants tha^^^ carried. 'the^ )>iace that' I^^u theatrps ; oc- cupy 'iri' the affection'.pf theiatre.^ goPrSi, bu t it.' bage.rly anct' 'sppntan eousiy;coi?ri,ps fprward.to us.in many unexpected vways. tp . encourage us. to Wen tuiitiiier effprtr ' ^ . - Publix theatres; areWicll named and: have . earhed .the:. right -to . the name. . This is;, apparent frpm the fact that "the publ.ic Psteems- Pub^ so;highly" that no"W;:iri nearly every community there is no secorid choice.'/- Survey of newspaper ddvertlsing irates,' made by 'statistipiaris .in tlie Department of Advertisirig and Prombtion of Publix .Theatres irer Veals innum.erable incongruous: con- ditions that face the seller of ariiusement v merchandise in every section .pf the cbuntry;. 'A similar isUrvey of billboard a,nd .pther out.-; door media adyertising made a year- ago resulted in a 60. per-cent but^ ■ Rates are invariably bas.ed bn^Vall, the trafiic will bear,!^ accprding to'; the survey, rather than ori. posts and certified circulations, arid rarely' are similar sItuatibnS accorded ■ ariy-. thinig like the Same treatment^ v , The. daily ncw.spaper with' /the largest circulation in the/ United States, New York Daily ^^ews, gets $22.40 an inch, the cheapbst circula- tiori rate per 100,000 readers in the. country by a wide' margin. Its treatriient of amusements is based upon thb same plane , as any mer- cantile advertiser. Abbtit 10 per cerit of the newspapers;'used follbw this policy. Elsewhere 'about :thp country, thp :365:-'day;ra-year pic.turb advertiser iisually pays the same Thp old-tiirie, flamboyant press .agent Is through in the picttire In- idustry* .', '.. _ . ' While tills generally has been fecogriized, it remained for Par- ampurit ; Famous Lasky to be the fii'^st picture 'Compariy tO'-establii^h. a Public Relatipns 'department tP handle the. .publicity, advertising, and explpltatipn pf Paramount picr tures- upon;- a basis .cOmpai-able to: that used by the other ranking In- d.iistries In the United Stales. , . In .^crPatlrig,. tijp dbpartriient of Piiblic': Relatlbris,'. executives of thb cempany; 'were mlridful of thp ob- ligation, to the public that the' cor- poration has in the matter, of en- tertainmprit; also of the pbilgatipri it has. to the newspapers arid'~riiaga- zipes for hpncsty arid truthfulness^ In publicity and advertising...; ; In' the not' too distant past some preSs aiKprits arid advertising' men used mcthpdsi unethical and unwise,, to'fool organs Of public opinion, dnd thereby niisload the public. : Exag-- .'goratipns of facts were, not uncorn- mph. These methods reacted against tiio;>mptiPiv picture, iridustry arid irec.gTcitrant. press agent /.spmetiiries did- immea'surable harm, not^bnly7■tp his pwn company, biit tb all others, "The policy of the P'aramourit .Fa- mous Lasky Corporatlbn. in pubr iicity . and a<Ivertlsing matters ;al- Ways has been on a basis of honr esty and truthfulness. ' Three car- dinal principles have governed the ■writing of .news of Param bunt pic- tures.: This, news roust be fresh, ac-. curate and infprm.ative; ,Np exag- gerated istateroehts -drid tio misln- forrhation has been tolerated in the publicity department of the ' com- pany in the paist. ,- . To insure an eVeri higher, basi.*? Pf dignity and to give the depart- ments that pre'scht the irtformatipn about Paramount .-pictures to:. the public d rating commensurable with their . importance, ' the. board of direbtprs of,' tiie compariy,, ix,t the suggpstibn' bf Adpii)h.,Zukor, prpsi- dpnt; S> -R-. /i'^cnt; general manager, .andi fea,m Kdtz, . piyesident bf Pu h -' Ux Thedtres. .Covp.pratlbri, . created a new ;majpr .department tp be knp-vvn as; thp Piiblic- Rcliiitibns -db- :Partmcrit. ; - . ; ;, In .this- dopartniPnt are. the pub- licity and adyertising .departriients ; pf -the Paramount Fariious. Lasky Gorpbrdtlpni thp. publicity' arid ad- vorlifsirig department.'? of Pu'blix Theatres Corpprailion, the cpin-, pariy's radio' activities, the pxploita-; tiori departmchta pf tlio thrpe'comi pdriie's,;- the ad 's.-ile!^. .'arid poster^; .dcpartmen t a, and dil otlier .d epdpt- mcnts of ^le .company7>vlfbse;^fUnc^ tiori Is to dojxl dir-ebtiy or indirectly AVith the p-iibllc; , Charles .E. McCarthy, who '.has been publicity director- for the' cbm- pany duririg. the last 10 years, has been, appointed head of the new; de- partment, rdte that^. disreputable translprits are asked.- ' ■ No. pthpr: local advertiser Is dis- crim:inated a,gainst .except. theatres. Gne • hundred arid ninety : iPublix thbatres, buylriig space in 221 .dally riewspdpers -in 70 cities that range from Nevr York dbwriward, average an indlyidual requirement of about fpur .riililipn: inc.hps. per year in the dailies of the 70 bities. •.; Coyerage :ilX. ■l^r^- bascdi'Cn.the;^J929 year.". oofc■ of Editor dnd Publisher, .iridicafe' duplicate. cii'culdtibrts ■ iri, staggering prbpprtlons. Gther. Publix theatres . falling , into yarioiits • Classifications of operating conditions, indicatb a space uso larger or smaller than the average that'goes to make up the fpur mil- lion aririual iriches, apcprding to,:lo- cal ccnditipris. V ■ ' New Haven,; Cpnrii, Lpwell, ':' \ss., and pes .Moines, la., drb ' the'' cpst- licst .fities to ddy'ertl^p in, as cbrii> paved ;; to' cities where ipopiilation, buylrig' ^pp'\y.e'v dnd economic •condi- tions are simildr. Gfher cities close behind are mainly in New England. .. ' ■ Ad-Rotation Based uppn na.tipriai. br regional aspect, the national adyertiser who- localizes his adyertising. of theatre merchandise. finds that to dvold iri-. equitable and discriminatory high amusement rates,, he can operate with economic soundness and still get the same coverage by aci-rpta- tion, - which would give hlrri the sdriie rosUlt and a big money saying for slightly smdiler expenditure than the preserit amount of money. The same ad t dL-itri bution. could bp .Ppntiriucd as dt jjrpsont it regular •diiily' theatre advertisirig .^yerc re- garded by 'publLsh'crs ori ihc same rate-plane . as ;other' steady-: local users'pf large anriunl space,. . The drgumpiit a'gain.st tiie fbi^mer, from the; daily ; newspaper st;ind- pbint, is that ' ":iiubiiGity'' 'givbri.. iri: addition. to .display., ads. n^ak-es'. up for the..difference iri :r.dt.css/' DallioS treating, all . i-oigu.lar •'. local', adverr tisers on the; 'same . basis' regard, theatre news arid ads in tlVc light of. Indispensable Ipcal news and agree to the 'fa.ct' that popukir rivagazinp circulations t.hriye o.n thedtrb riowSi. Publix, and ; the amuseriierit . iri- dustry' generally despite the suryeyi is content'.to ledVP .the; nidttcr in- statu ; quo, apparently- .belleylrig that .ultimatbly daily newspaper publishers .dbubtlcss. will yoluntar- ily equalize any inp.^ualltles or dis- creparicibs. Furthbrmbre, the ^ ih- .^'d^tstrTar^atntua^f^t press fs a yaluabie-and friendly ally and ddjtlnct ;tb tiie dniUsoriient In- dustry, so therefore the latter Is not Willing to - take the initiative to alter the situation except Under the pos- sible de!3p.erate economic prp.ssure, which at preserit is npt existent.., ,