Variety (May 1930)

Page scan 000174 from Variety

Record Details:

Title:
Variety
Date:
May 1930
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (May 1930)
Leaf #:
000174
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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Wednesday, May 21, 1930 VARIETY 15 The ^tke ll^orld^s Premiere At Warner Brothers ^ollywood Theatre On Broadway Broadway is on its toes. A new sweet- heart has captured its imagination. N^yer.such excitement. Never such an advance sale. And never such a start- ling love story. Magnificently mounted. Luxuriously produced. Telling a story the whole world wants to hear ONE OF THE BIG SENSA- TIONS FIRST NATIONAL IS RELEASING RIGHT NOW! ▲ ▲ ALL TECm^ICOLOR ^ ▲ TIONAL PLAY IT DAY AND DATE WITH BROADWAY