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Wednesday, June 4, 1930 VARIETY 19 • Once in a lifetime a show like this • The new era in sound and color entertainment • What sound did for the silent screen this one does for the sound screen • JOHN BOLES singing the day's two greatest song hits — "Song of the Dawn" and "It Happened in Monterey" • JEANIE LANG, the screen s new- est sensation, overnight established as America's Personality Girl, stopping the show as she croons "I'd Like to Do Things For You" and "Ragamuffin Romeo" • Spicy, intimate comedy • The best music ever heard in a picture, including the first dramatization of Gershwin's "l^hapsody in Blue" • Held over at the Roxy — and a tremendous hit everywhere• Truly, the world's greatest photoplay* With Laura La Plante, John Boles, Glenn Tryon, Jeanette Loff, Merna Kennedy, Kathryn Crawford, Stanley Smith, Grace Hayes, William Kent, Charles Irwin, Twin Sisters G, Russel Markert Dancers, Wynn Hol- comb. Tommy Atkins Sextette, Nell O'Day, Georqe Chiles, Jacques Cartier, AT Norman, Frank Leslie, Jeanie Lang. Presented by CaRL LaEM'MLE. Directed by JOHN MURRAV Anderson. Produced by Carl L\emmle, Jr. fV\UL^WHITEMAl^ M;'*^ ;Jr:r.:i;::::;i::;i|:i;:!:::'. THE WORLD'S GREATEST t>H0TOPLAy-' l in::n:::::::Hii:::::::;::n::::::::::::::i::: :rT:;;;::;!;::r;^;;:;;i.-:;;:;::::;;:::::;::::;:::::;:::::r;:::::;:;:::::;::;::h:::::-;;::;:;:::;;;:;::::::::::;:;;:;;;::;::::!^ ::i:::i:i::::ii;:|t:li::i:;!:e :!:!:::::!j::::!i;:;ii:::::i::::::::;:;:;l;i;j!!::;:it!;:);::l;:::::;::::::Ii:'.i::i!:; ;!;;;;!:!MM;;H:lM!jlt!n!!ili:ii;!lili;!liii:!nl!:i;!li:;'!liH:^ ::i:hMiiiii:iii!i:!ii!iiiiiiiii|;iHii^ 1,1 "SI I l' :i I' 1,1 I' THE WHITE HELL OF PITZ PALU 'I- "i a • How did they do it ? • Where was the camerd when this was shot ? • you'll wonder when you see this astounding new experience in screen drama • Photographed in places never before • filmed by man • Shots, of Germany's greatest living ace zooming his plane through a 20(XD- foot ice gorge • Lovers hurtling over bottom- less chasms, clinging to perilous precipices • hlow it was shot, Heaven only knows • Spec- tacularly produced by H. R. Sokal-Film •The picture of a thousand and one thrills! • l3 I:-:!! Min .1 V E R S A L FIR S ,Tf ,-.^3