Variety (Jun 1930)

Wednesday, June 4, 1930 RADIO-NIGHT CLUBS VARIETY 75 Camels WiD Spend $1,100,000 For 52 Broadcasts-Biggest Yet With the Jntroductlon of the Camel Hour over N.B.C. tonight <June 4), R. J. Reynolds Tobacco Company takes first place as the fcjggest radio advertiser. Cigarette hour has contracted tor 82 times and are appropriating $1,100,000 to their radio programs, which sum includ'es time, talent and •pecial publicity for the broadcasts. This usurps the place previously held by the American Radiator Company, which has been spending in the neighborhood of from $800,- OOO to $1,000,000 for their year's" radio contract. As a permanent part of their pro- gram Camels have placed under contract Charles Previn, -who will be musical director of 35 first-class musicians, a vocal chorus of 18 males and the Rollickers quartet. All engaged through Benjamin David. Besides the aforementioned names, they have also placed under con-, tract Dr. Rockwell as m. c, Regi- nald Werrenvath, concert baritone; "Wlllard Robinson, singer, and have engaged Ferde Grofe to make spe- cial musical arrangements for the programs. One week during the month a "name" guest artist will be added to the program; with Helen Kane, who goes on tonight, to be the first one. They Intend to add continuous ■weekly talent to the hour as they go along. Now searching for a lemme "name" warbler. ✓ • ^— Squibb Not Renewing Will Rogers' Contract? "Will Rogers has four more ap- pearances on the air for the'E. R. Squibbs products and that company will not extend the humorist's time. Rogers was originally contracted for 13 Sunday night talks via WABC. Metro^offee Tieop M-G-M has made a radio tie-up with M-J-B coffee for 40 weekly programs over the NBC network west of the Mississippi. M-G will furnish the talent by featuring songs and music from Its picttires with etars and players of each picture participating. George Olsen's'band has-been en- gaged to furnish the mufsic for the complete series, wTiith yii'Ill be-Mon- day nights. First program 5s June 9. • Deal was consummated between Pete Smith, for M-G, and the Lord Thomas and Logan advertising agency acting for M-J-B- coffee. New L. A. B. & T. Xos Angeles, Jane 3. Central avenue's' newest night «pot is the Cabin Club, black and tan, opened by !Richard T. Davis. Opening floor show is called "Change My Luck." Reyivingr King: Tnt Jlollywbodj_June 3. ■ Tom Terriss, picture . director, will broadtast his experience-at the opening of Tu';rAnkh-Amen*9 tomb over NBC June 4... Broadcast will originate at KGO, San Francisco. Of the 15 men present' at the opening of the tomb only four ajle now alive. The others have died •yiijlent deaths. Back Home (Continued from page 64) you sufficiently a jolt. After that first headache with the bum gin and trimmings, the rest doesn't mat- ter. It takes three times the amount of cocktails or "aperitifs" abroad to give you the heady feeling a post-prohibition cocktail does. Certainly more of a peculiar "kick" in boozing in a speakeasy than having it wide open on a Parisian sidewalk cafe. With the grape that cheers growing in the French -backyard, so to speak, no wonder you're in no hurry to "have one" on your host. Chances are you'll compromise for a dcmi-bottle of a mineral water. Let 'em repeal the Volstead act tomorrow and a year froni now we'll be a surprisingly temperate nation; chances are only stick to beer and ale. Many a guy probably wouldn't care to have a drink when it's legal. ' Tremendr;u'j kick to get a re- newed fresh slant on things Times Square. Never read the theatrical billings so avidly; accepted p.a. phraseology so literally, or digested its contents so fully. Appreciate the reaction of the out-of-to-vmer hitting. Mazda Lane, uncertain which show to see, what restaurant or nite joint to go to, and being influenced by the ads, and the magic of advertising copy. Quite a differ- ent perspective. Almost forgot what a Times Square eight p. m. theatrical mob was like. Certainly looked and felt like the 1,000,000 human float- ing population through Broadway nightly. No such things abroad. Paris has no theatrical rialto; everything's scattered. Even Mont- martre after Midnight Is as pop- ulated as 116th street on a Satur- day night. BeHin's new part of the town, the Wfest End, has some of its amusement life centralized but equally scattered. London's Piccadilly Circus in the West End, nearest attempt to a concentrated theatrical sector. Is like Harlem's Gay -White Way— 125th street—on a lively evening. Rome's congestion only accounted for by the extremely narrow side- walks. Vienna too poor and sombre, and Budapest too spacious, like- wise post-war Impoverished. Imagine buying a shirt or & hat or silk stockings or boudoir apparel in Paris at midnight where shops shut down from .12-2 for luncheon and at 6 p. m. sharp; where you'd starve to death for a hot cooked dish after 2.30 p.m. because the cook's dejeuner service session is over and doesn't resume until din- ner at 7 or 8 p.m. Vaughn De Leath Touring Vaughn De Leath sailed Friday, May 30, for London. N.B.C. artist .will tour Europe until September, iVIainly a vacation except for a few days in London where she will broadcast. Par Grill Now N.B.C. Broadcasting at the Paramount grill has been switched from C.B.S. to N.B.C. Weede Meyer orchestra is the new agfe'regatlpn in the Par grill. "Variety For Summer JVNE, JVr-Y nnd AV<tVf>T $2 Address "Variety," New York And imagine bawling out a Wha- len cop like a Paris cab-driver or a pedestrian bawls a genial French gendarme Who, if your argument's strong enough and your attitude sufficiently brusque, will shrug his shoulders and walk away, leaving you victor. - Reminds of the American comic, unnamed, who played "stooge" , in Montmartre and repeatedly socked a; genial cop on the button who each time took it, then stopped to lift up the prop-collapsing American comedian, only to receive another sock; but only standing for this be- cause with typical French courtesy he was intent on escorting the "zig- zag Americaine" safely to a taxi. Crockett Mountaineers WABC^s Rival to WJZ Progi-am of hillbilly songs nnd sayinsrs ha.<; been added to \Y.ABC's weekly list via Crockett Mountain- eer-.-j. The "opposition" has had a hill- billy period for some weeks in the Pickard Family, appearing on WJZ. Negro programs are also getting a better break on all the stations with several new added, the latest being the Ollie Ross band and en- tertainers via WABC. City-Owned Station Now Worth $100,000 Dallas, June 3. WRR, Dallas' municipal station, was offered $100,000 flat, following previous offer for $10,000. However, city refused to sell, and instead will spend $30,000 for improvements. Popular for sports and politics. Coyeurs Going On Pelham roadhouses say thatwlien the new Hollywood place up there, seating. 3,200, opiens with no coveur charge, they will then tack on a charge of their own. It probably will be $1 and $1.50 on week ends. So far the Bronx roadhouses have not charged coveur. They think the Hollywood win get the mob drawn by the Whiteman band, while the regular road goers will want more exclusiveness. $3,500 for Gibbons Floyd Gibbons is receiving $3,500 weekly from the "Literary Digest" on the radio. He does an hour's of anyone else's talk in 15 minutes over the air. Comparing food-scales at Zani's and the CP. Casino with the ritz joints of Paris, it's ridic by con- tra.st. But at least knowing you can flop into Gerson's and get ham- and-eggs at all hours without pay- ing a two-bit couvert for a serviette. Same old Broadway and 47th.... Same old racketeering looking gents in front of the .sundry sandwichor- le."5... .New Fi.sh-and-Chips botween the Brass Itail and (he Carroll the- atre. .. .Silver's caff-teria on 7th ave- nue pone Roth Grill, with a puz- zling supplementary tung.sten .shingle concerning the "ladies' grill open all night" (sounds kinda Frenchy)... .Pineapple and orange juiceries giving way to tho.^e me.ssy Orange Julius conroction.s from Calif, which loses a mental wager m.-ide a year ago that New i'oik Par-Radio Flirting ^Continued from page 3) Is for protection of important em- ployees in their present positions. SarnofC is said to have seizied upon the opportunity in view of the general assumption that all deal- ings between Par and the Warners for a deal have been Indefinitely called off. The complex situation of the film Industry at present, in Its actual control of nearly entirely downtown connection or association, is re- ported another angle Radio thinks may act as a spur to an agreeable buying proposition for Par at this time. Not Affiliated Paramount Publix is said to be the only major film organization in this country entirely independent of banking influence or affiliation, through Its business end or Its op- erators, headed by Mr. Zukor. To obtain Paramount stock con- trol will entail a vast amount of ready cash, it is claimed. That this the Radio Corporation can obtain Is not doubted. Paramount, in its Dec. 31 statement of last year, showed gross assets of $236,o6o,000. Its ca.sh on hand at that time was $7,000,000 and surplus near $27,000,- DOO. It his 3,256,000 shares of com- mon outstanding, thi.<5 inclusive of the recently made Famous Play- ers Canadian circuit purchase. P-P has around 1,700 theatres. E-K-0 Half Hour for Summer starting last night (Tuesday) the R-K-O hour on WEAF was cut to a half hour for the summer. R-K-O last summer eliminated the weekly Tuesday night broad- cast, resuming in the fall. $4,500 ACCIDENT VERDICT Blanche Macklin Secured It for Auto Crash Last August Ozzic Nelson With C.B.S. Ozzic Nelson, who has heretofore been with the Roemers' Homers Hour on WMCA, has been placed under a one year exclusive contract by C.B.S. Nel.son switched from WMCA to C.B.S. the past Monday (2). won't accept it The thunderous applau.<!e for the Pathc Audio Re- view shot of a Rheim.s champagne factory, wilh the reclining bottlfs of bubble.s getting more hand-to- hand mu.«lc than the entire show proving something or other Contra.sUng tempos of the cities hr-re and abroad... .the pame old (acp.s fupplemfntlng by the UBual .oeH.sonal batch of Broadway ntw- Ball.«ton Spa, N. Y., June 3. Blanche Macklln, entertainer last summer at the Lido Venice chib, Saratoga, was awarded $4,500 by a jury in Supreme Court here last week, in a suit she brought against two autoists, growing out of a crash near the Spa in August, 1029. Miss ^laoklin told the jury she suffered a severed tear duct in the collision, the injury preventing her from reading or ironing without weeping. She brought action against Mrs. Hannah Chi.sm of Amsterdam, driver of tlie car in which .she was riding, and Dr. Gordon C. Peck of Glens Falls, owner of the other ma- chine Involved in the crash, for $50,000. The owners of the two automo- biles are also, suing ench other, one ijlaming the other. Dclin Leaves Coast NBC San Francisco, June 3. Max Dolin. violinist, for three years musical director for NBC here, has resigned. Novelly "Jail" Inside Of Up-State Roadhouse Never Got Real Chance Soheneotady, N. V., June 3. The ultimate in roadside speaks has boon reached in this city, but the gag didn't U\!>i long, the .sheriff stepping in and pa.ssing the quiet word to close .«hop. This speak, lo- cated in the South Schenectady -section and just outside the city, had booths all around the large drinking and dancing room and each booth represented a prison with the name, such as "Sing Sing," "Dannemora," "Auburn" and the like, over -the entrance. The seats in each booth were inside real iron bars, the bars running from floor to ceiling and entirely around the floor and also forming the wall.s of each "cell" by separating the booths. The idea was carried still further by the doorlonder who, upon the entrance of customers, a.sked "What jail have you been In?" With the correct answer, the patrons were led to their particular booth which represented their "alma mater." Tlie place was closed before It became popular with the mobs in search of thrills. BRUNSWICK ARTISTS Artists on Brunswick discs desirous of identifying themselves with the organization may do so in thie WARNER BROS. Special Issue of OUT JUNE 25 As Brunswick, musically, is a subsidiary of Warner Bros., an announcement in the Warners* Special Issue June 25th will,carry a two-fold benefit, besides centering the at- tention of the entire show world upon you. Advertisements should be forwarded at once for proper position. Advertising rates unchanged for the War- ner Special Issue. Address copy and remittance to "Variety," 154 W. 46th St., N. Y. C.