Variety (Jun 1930)

Record Details:

Title:
Variety
Date:
Jun 1930
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (June 1930)
Leaf #:
00090
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Theatre and Vaudeville, Hollywood Studio System, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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W^nesday, Jun«5 11, 1930 VARIETY It STUDY PAR AMOUNTS ANNOUNCE- MENT BOOK and learn, the truth of this for yourself. Ask your exchange for your copy, if you liaven't got it yet. '^A 100% BUXKLESS iNXOUNCEMENT BOOK'' That's What Delighted Showmen Call PARAMOUNTS New-Style^ All-Business Presentation of IQSO-Sl Product. Here Are Reasons: f In PAR AMOUNT'S announcement you find: (1) A CLEAR-CUT ANALYSIS by ADOLPH ZUKOR on where this business is going, and why. (2) A ROLL CALL by JESSE L. LASKY of the mighty PARAMOUNT production forces and this company's exceptional record at the box office during the past season. No exaggerations; you can check every detaU. (3) A NEW 1930-31 SALES POLICY DEVISED AND DESCRIBED BY S.R. KENT. Exactly fitted to changed conditions in the industry and of enormous benefit to exhibitors. A year ahead of every other company. (4) A DEFINITE LIST OF PRODUCTIONS, with details of casts, directors, etc. Many of them finished. Most of them in work. No phonies. (5) A DEFINITE PROMISE OF AT LEAST 15 MORE, making a minimum of 70. Casts given. (6) A LINE-UP OF REAL, MONEY-MAKING STARS, DIRECTORS, WRITERS, etc. (7) THE INDUSTRY'S FIRST BIG, PRACTICAL PROGRAM OF SHORTS. Set after a careful analysis of the shorts requirements of over 1,500 theatres. ^ ON THE BASIS OF PARAMOUNT'S UNCHALLENGED LEADERSHIP IN QUANTITY, QUALITY AND FAIR DEALING PLUS THIS DEFINITE INFORMATION, WE INVITE BUSINESS MEN TO SIGN A 1930-31 PARAMOUNT CONTRACT! •ARAMOUNT'S GREATER NEW SHOW WORLD ^n^ BOOKOV THE YEAR! THE RUYO¥ THE YEAR!