Variety (Jun 1930)

Record Details:

Title:
Variety
Date:
Jun 1930
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (June 1930)
Leaf #:
000306
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Theatre and Vaudeville, Hollywood Studio System, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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' Wednesday, June 26, 1930 VARIETY PROPHETS I OF PROFITS ■ Showittghship is the common Iground upon which Warner Bros, and the exhibitor meet. When you ride with Warner Bros, you ride with success^the logical result of superior showmdhship. Warner Bros, created a golden age of profit for you with Vitaphone. They ore first with every innovation. All Talking, All Singing, All Color, and numerous others. Their courage and eDterprise have been your gain. Each year has been bigger than the one be- fore—bigger for us and bigger for you. Now com^s the biggest of all. To every showman in the world, Warner Bros, extend every possible cooperation. What Warner Bros, promise — Warner Bros, deliver, The next fourteen pages carry the first complete announcement of Warner Bros. Pictures for 1930-31. Book them now and you can bank-book them every week.