Variety (Jun 1930)

Page scan 000413 from Variety

Record Details:

Title:
Variety
Date:
Jun 1930
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (June 1930)
Leaf #:
000413
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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VARIETY Wednesday, June 26, loao ERPI SERVICE YOUR INSURANCE SPEED If tioable cornea, speed is essentiaL Most of the 4,000 theaties now equipped can be reached b7 expert assistance with a snpplj of parts within an hour. Orer 200 service points—engi- neers avaihd>Ie daj and night— $500,000 stock of parts at 38 branch headquarters. neavie$t fines indicate operatingH visions. Medium lines indtaite brnA i territories. Lightest /tmf «ca(e rerident engineer territorm PREVENTION Regular inspections for sources of trouble hj ERPI Service organization of 600 skilled engineers in every Western Electric equipped theatre. Application of every sci- entific method of prevent- ing program interruption. How Western Electric equipped theatres profit— 1928 — One emergency- call per theatre per month. 1930 — Less than one emergency call per theatre every six months. PERMANENCE Only with this standard of service and quality of Western Electric equipment has talking picture success been made possible. ERPI will continue these ex- clusive features during the con- tinuance of its contracts—with an ever increasing effort to improve the standard of talking picture performance. 80% of the theatre profits gained hj talking pictures is credited to the 4,000 theatres now equipped with Western PROFITS Electric and receiving ERPI service—proof positive that the .best sound equipment costs less —any way you figure it. SOUND lectric SYSTEM Northern Hedrie la Canada Electrical Hesemh Products fm, 2a> V. S7lk SlKM, Nor York, N. Y.