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Wednesday^ June 2S« 1930 V A R I E T y 183 WARNER BROS. ANNIVERSARY CONGRATULATIONS i i I I I AMBASSADOR THEATRE, ST. LOUIS ■ ■■BlllBllllliBllllllllHMWfcillilJlil»ll«HlM«llfclfclBilUHB.*Mm.aiHSftt.'h«lH*H,IIH!liaiBBlflBafctaBMM I I I i?i-i-t.T i t i-j-i-i )^l.^^a^iua^ga^WLl^"J^J^|•^^il^l■^ i I ^It increased our box-office receipts/' saya this theatre owner (name on request) His story, as told in a recent letter, is typical of hundreds of theatre owners in city and town the country over. Perhaps his experience can be turned into profit for you. A few brief phrases tell the story. "We changed from silent to talking pictures . . . faced with necessity of correcting acoustics . . . careful investiga- tion . . . decided BALSAM-WOOL Acoustical Blanket was the best material for this purpose . . . applied direct to walls and covered with a figured damask . . , not only corrected acoustical defects, but gave a handsome decorative effect as well.- .' . Aiid here's the net: "This change was made last fall—since using your material and with the good results obtained we have increased our attendance and our box-office receipts to a very sat- isfactory degree. Several acoustical engineers as well as some of our patrons have told us that we have the best acoustically cor- rected theatre in the city." The Wood Conversion Company have the experience, the fa- cilities and the right material to help you solve your acoustical problems. A letter or call will put you in touch with a com- petent representative who will be glad to tell you about BALSAM-WOOL Acoustical Blanket and the Acoustical Correc- tion Service that goes with it. WOOD CONVERSION COMPANY Mills at Cloquet, Minnesota NEW YORK — DETROIT — KANSAS CITY MINNEAPOLIS — CHICAGO — SEATTLE U'tl'll-l'VI THE MACEY COMPANY Manufacturers of Fine Office Furniture 545 Fifth Avenue NEW YORK, N. Y i i I