Variety radio directory (1937)

Record Details:

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Standard of Comparison for Twelve Years CROSSLEY Ratings of radio programs, radio stations and consumer purchases by Crossley, Incorporated, are well known to advertisers and agencies al over the United States, and in other countries. Reports by Crossley, Incorporated, bear the hall-mark of absolute reliability — proved accuracy, and the experience of many millions oi interviews in all types of marketing research. RESEARCH First radio work in 1927. Now operating four times daily coast-to-coast for the subscribers Governing Committee of the Cooperative Analysis of Broadcasting. Serving the Country's Business Leaders > REPORTS By Crossley, Incorporated, 330 W. 42d St., New York