Variety radio directory (1937)

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NBC is Known by the Companies it Keeps The standingof any great national advertising medium is accurately reflected by the companies which endorse its ability to make sales. This endorsement takes its most convincing form in re-orders. 96% of NBC Revenue from Renewals! ing advertisers of America have been using the NBC Networks — continuously and repeatedly. In 1936, for example, over 96% of NBC's network revenue came from contract renewals of former advertisers. And in addition, no less than 51 new advertisers joined the Big Parade to NBC! Over the past ten years, the lead "When they come — they come to Stay" NATIONAL BROADCASTING COMPANY NBC A Radio Corporation of America Service 16