We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
PROGRAM HISTORY— Continued
with music — was a simultaneous development. Both forms of programming had many adherents, as is evident from tests of audience preferences made in 1929.
1929 Program Leaders
One of the earliest of all popularity indices was assembled for the Association of National Advertisers, Inc. (ANA) by Archibald M. Crossley in 1929 from four sources — a poll of radio editors east of the Rockies ; 6,000 personal interviews in 25 large cities; 1,200 personal interviews in 12 cities; and 15,000 personal interviews east of the Mississippi. They showed the following:
Radio Editors
1. Atwater Kent.
2. Lucky Strike.
3. Old Gold.
4. General Motors.
5. Real Folks.
6. Eveready.
7. Walter Damrosch.
8. Roxy.
9. Palmolive.
10. Collier's.
6,000 Interviews
Lucky Strike. Old Gold. Atwater Kent. Amos 'n' Andy. True Story. Palmolive. General Motors. Rudy Vallee. A & P Gypsies. Clicquot Club.
1,200 Interviews
Atwater Kent. Old Gold. Lucky Strike. A & P Gypsies. Clicquot Club. Palmolive. True Story. General Motors. Real Folks. Amos 'n' Andy.
15,000 Interviews
A & P Gypsies. Clicquot Club. True Story. Real Folks. Main Street. Lucky Strike. Old Gold. General Motors. Dutch Masters. Amos 'n' Andy.
The f ollowng ingredients went into these programs :
Atwater Kent: Joseph Pasternack's orchestra with guests from concert and opera.
Lucky Strike: B. A. Rolfe's fast-tempoed dance music.
Old Gold: Paul Whiteman and Mildred Bailey.
General Motors: "Family Party" with Don Voorhees orchestra, and guests from concert and opera.
Real Folks (sponsored by Chesebrough Mfg.) : Dramatic sketches of small town life with George Frame Brown, G. Underhill Macy, Virginia Farmer, Tommy Brown, Edwin Whitney, Elsie Mae Gordon and Phoebe Mackay.
Eveready: Nathaniel Shilkret orchestra with guests.
Walter Damrosch: Symphony music.
Roxy: Music-hall-theatrical variety from the Roxy theatre, N. Y., with the famed showman presiding.
Palmolive: Olive Palmer and Paul Oliver (now called Frank Munn), the Revelers, and an orchestra directed by Walter Haenschen.
Collier's: Dramatizations from stories in the magazine with Lucille Wall, William Adams, Adele Ronson, Allyn Joslyn, John B. Kennedy, and Ernest La Prade's orchestra.
Amos V Andy: Blackface serial comedy by Freeman F. Gosden and Charles J. Correll.
True Story: Dramatizations from the magazine.
Rudy Vallee: (sponsored by Fleischmann) : Rudy Vallee orchestra with guests.
A & P Gypsies: Harry Horlick orchestra.
Clicquot Club: Harry Reser orchestra.
Main Street: Sketches with Don Carney (Uncle Don of WOR, New York), Lila Ward Gaston, Allyn Joslyn, Eunice N. McGarrett, Edith Thayer, Roger Bower, Elsie McCormack, Tad Stout, Gaire Stenz, and Reynold Brooks. Sponsored by various advertisers via WOR, New York.
Dutch Masters: Minstrel show with Al Bernard and Paul Dumont as end men, Harold Sanford orchestra, and Steel Jamison, soloist.
A sizable portion of this commercial production was done by the networks.
18