Variety radio directory (1937)

Record Details:

Title:
Variety radio directory
Date:
1937
Publisher:
New York : Variety, Inc.
Volume:
Variety radio directory (1937-1938)
Leaf #:
00069
Language:
English
Collection:
Broadcasting & Recorded Sound and Year Book
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

NETWORK COMMERCIALS— Continued Dorothy Page, Harry Jackson. Announcer: Gayne Whitman. Conductor: Harry Jackson. Length of run: Oct. 17, 1936, to April 10, 1937. THE PASSING PARADE Sponsor: Duart Sales Co., Ltd. (Creme of Milk Facial Cream and Lipstick). Agency: Howard E. Williams, advertising. Origination: San Francisco. Air time: Monday and Tuesday, 7:45 to 8:00 p.m. Network: NBC Red; 10 stations. Production: John Nesbitt. Script writer: John Nesbitt. Talent: John Nesbitt and guests, Beau Art Trio. Agency director: Howard E. Williams. Announcer: Tobe Reid. Length of run: Started Feb. 1, 1937. (Prior to March 1, program was heard on West Coast only.) DOC PEARSON'S DRUG STORE Sponsor: Block Drug Co. (Omega Oil) . Agency: Husband & Thomas Co. Origination: New York. Air time: Monday and Wednesday, 7:45 to 8:00 p.m. Network: NBC Red; 5 stations. Script writer: Kenneth Raught. Talent: Landt Trio and White, Welcome Lewis, Julian Noa. Announcer: Charles O'Connor. Length of run: October 5, 1936 to December 23, 1936. PENTHOUSE SERENADE Sponsor: Maybelline Co. (mascara). Agency: Cramer-Krasselt Co. Origination: Chicago. Air time: Sunday, 4:00 to 4:30 p.m. Network: NBC Red; 26 stations. Production: Bucky Harris. Talent: Freddy Martin's Orchestra, Terry Shand, Elmer Feldkamp, Penthouse Serenades, Dorothy Hamilton. Agency director: J. E. Giebish. Announcer: Louis Roen. Conductor: Freddy Martin. Length of run: Sept. 16, 1934, to March 2, 1937. PEPPER YOUNG'S FAMILY Sponsor: Procter & Gamble (Camay Soap). Agency: Pedlar & Ryan. Origination: New York. Air time: Monday through Friday, 3:00 to 3:15 p.m. (Red); 10:30 to 10:45 a.m. (Blue) . Network: NBC Red, 50 stations; NBC Blue, 16 stations. Production: Ed Wolfe (NBC). Script writer: Elaine Sterne Carrington. Talent: Curtis Arnall, Elizabeth Wragge, Marion Barney, Jack Roseleigh, Larry Seamon, Ed Wolfe, Johnny Kane. Agency director: John Wiggin. NBC director: Ed Wolfe. Announcer: Stuart Metz. Conductor: William Meeder. Length of run: Started Jan. 13, 1936 (show added to Blue Network, Aug. 31, 1936). THE PERFECT FOOL, ED WYNN Sponsor: Axton-Fisher Tobacco Co. (Spud and Twenty Grand Cigarettes) . Agency: Young & Rubicam. Origination: New York. Air time: Saturday, 8:00 to 8:30 p.m. Network: NBC Blue; 41 stations. Production: Harry Von Zell. Script writers: Ed Wynn and staff. Talent: Ed Wynn, Graham McNamee, Don Voorhees and Orchestra. NBC director: Richard Leonard. Announcer: Graham McNamee. Conductor: Don Voorhees. Length of run: November 14, 1936, to May 8, 1937. PERSONAL COLUMN OF THE AIR Sponsor: Procter & Gamble (Chipso) . Agency: Compton Advertising, Inc. Origination: New York. Air time: Monday through Friday, 4:15 to 4:30 p.m. Network: NBC Red; 23 stations. Production: Ed Wolfe (NBC) . Editor: Inez Lopez (program idea conceived by Octavus Roy Cohen). Agency director: Howard Parker. Announcer: Jack Fraser. Length of run: Started November 16, 1936. (Prior to May 3, 1937, program was heard from 2:45 to 3:00 p.m.) PERSONAL COLUMN OF THE AIR Sponsor: Procter & Gamble (Chipso) . Agency: Compton Advertising, Inc. Origination: New York. Air time: Monday through Friday, 11:15 to 11:30 a.m. Network: NBC Blue; 14 stations. Production: Ed Wolfe (NBC) . Editor: Inez Lopez (program idea conceived by Octavus Roy Cohen). Agency director: Howard Parker. Announcer: Jack Fraser. Length of run: Started November 16, 1936. PHILIP MORRIS PROGRAM Sponsor: Philip Morris & Co. (cigarettes) . Agency: The Biow Co., Inc. Origination: New York. 63