Variety radio directory (1937)

STATIONS— Continued watts on 1430 kc. Affiliation: CBS. Opened: Feb. 1, 1922. (Note: WHEC is affiliated with, but not completely owned by, the Rochester Democrat and Chronicle, and the Rochester Times-Union — Gannett.) Vice-president: Clarence Wheeler. Station manager: Gunnar O. Wiig. Commercial manager: LeMoine C. Wheeler. Program director: Morden Buck. Chief engineer: Maurice H. Clarke. Musical director: J. Gordon Baldwin. Publicity director: Ross Woodbridge. Rep: Paul H. Raymer Co. News: INS. Seating facilities: Studio A, 150; Studio B, 50. Merchandising: Has column appearing in Rochester Times Union and Democrat and Chronicle highlighting programs, with sponsors named; special announcements anent new programs; secures cooperation from dealers, many groups of which have been given time over the station without charge to publicize their type of industry. Foreign language programs: Accept, though few features of this type are carried; must submit English translation in advance. Artists bureau: Yes; has a score of artists under contract. Base rate: $175. Copy restrictions: Alcoholic beverages of any kind not accepted; all programs dealing with internal products or proprietaries will be judged on the basis of good taste and public value; maximum of three and a half minutes of copy in a quarter-hour program; five minute maximum for halfhours; one minute announcements limited to 120 words, or, if transcribed, to 55 seconds playing time; flash announcements can't exceed 35 words; all programs must be in keeping with ethical standards. WSAY, ROCHESTER Operator: Brown Radio Service and Laboratory, Taylor Bldg. Phone: Stone 702. Power: 100 watts on 1210 kc. (to local sunset) . Affiliation: New York State Broadcasting System. Opened: Sept. 26, 1936. General manager, chief engineer: Gordon P. Brown. Commercial manager: E. K. Johnson. Program director, musical director: Ken Sparnon. Rep: None. News: None. Seating facilities: Studio, seats about 100 persons. Merchandising: Service, as desired by the sponsor, is rendered at cost. Foreign language programs: Accepted, providing that copy is in two days in advance, and that any material broadcast in a foreign language be immediately followed by the Eng SYRACUSE Nationally recognized as the leader in a nationally-recognized "TEST" MARKET Syracuse — a city of 221,785 population in which no single industrial or commercial interest holds dominant sway ... a city with 56 separate industries, situated in the heart of a thriving agricultural section. Measured by per -capita income, by home ownership, by auto registrations, residence phones or radio-equipped homes, Syracuse presents an ideal picture of the average American community. And by every check ... by advertising volume and sales records ... by personal and telephone interviews . . . Syracusans are influenced most by one radio station. That station is WFBL — member of the basic Columbia network. For complete data regarding Syracuse as a market . . . for further details of the station and program preferences of Syracuse listeners . . . for WFBL rates and time available . . . phone or write to ONONDAGA RADIO BROADCASTING COMPANY ONONDAGA HOTEL Phone 2-1147 SYRACUSE, N. Y. Member Basic Network Columbia Broadcasting System National Representatives, FREE & PETERS, INC. 110 East 42nd Street 180 North Michigan Ave. 403 New Center Bldg. NEW YORK CITY CHICAGO DETROIT 111 Sutter Street Chamber of Commerce Bldg. SAN FRANCISCO LOS ANGELES 564