Variety radio directory (1937)

Record Details:

Title:
Variety radio directory
Date:
1937
Publisher:
New York : Variety, Inc.
Volume:
Variety radio directory (1937-1938)
Leaf #:
000760
Language:
English
Collection:
Broadcasting & Recorded Sound and Year Book
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
September 28, 2023
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ADVERTISING AGENCIES— Continued (spot, spot announcements) ; C. E. Fay Co. (spot, spot announcements) ; Howard D. Johnson Co. (weather and tide forecasts) ; Massachusetts Sports Assn. (sports broadcasts); George E. Warren Corp. (spot, spot announcements) ; Acousticon Institute (spot); Bristol County Kennel Club (spot). Various other spot accounts. Writing and production: Agency staff, Kasper-Gordon Studios, Yankee Network Production Department. FULLER & SMITH & ROSS, INC., 1501 Euclid Avenue, Cleveland, O. Phone: Cherry 7700. Executives: A. L. Billingsley, president; E. J. Alexander, E. L. Andrew, E. K. Emerson, C. E. Horton, G. R. Hunter, L. F. Hussey, vice-presidents; C. C. Reidenbaugh, secretary-treasurer. Branch offices: 444 Madison Avenue, New York; F. J. Ross, chairman of the board; F. B. Duncan, C. P. Pelham, G. D. Wever, J. E. Wiley, vice-presidents. Vice-president in charge of radio: J. E. Wiley. Radio clients: American Can Co. (NBC Blue) . GARDNER ADVERTISING COMPANY, Mart Bldg., St. Louis, Mo. Phone: GA2915. Executives: E. G. Marshutz, president; Mrs. E. P. Proetz, executive vicepresident. Branch offices: 9 Rockefeller Plaza, New York; Harold Griest, manager; R. Martini, radio director. Heyburn Bldg., Louisville: Warren Schwegel, manager. Radio director: C. E. Claggett. Network and spot time buyer: E. A. W. Shulenburg. Radio clients: Pet Milk (CBS) ; Ralston Purina (NBC Red, spot) ; Falstaff Brewing (spot); Staley Co. (spot); Gumpert (spot). Writers: Ken Robinson (Staley) ; Lawrence Holcomb (Ralston Purina). SIDNEY GARFUNKEL ADVERTISING AGENCY, 153 Kearney Street, San Francisco, Calif. Phone: EX-3420. Executives: Sidney Garfunkel, president. Radio director: Florence Frederickson. Spot time buyer: Katherine Steinberg. Radio clients: Kay Jewelry Co. (NBC Pacific Red); Hastings (local); United Artists Theatre (local) ; Joseph Maguin Co. (local); C. H. Baker (local). LAWRENCE C. GUMBINNER COMPANY, 9 East 41st Street, New York, N. Y. Phone: Vanderbilt 3-3550. Executives: Lawrence C. Gumbinner, Milton Goodman, Paul G. Gumbinner, Max A. Geller, Herschel Deutsch. Radio director, spot time buyer: Herschel Deutsch. Radio clients: American Tobacco — RoiTan Cigars (CBS, spot); Houbigant Sales Corp. (spot); Palm Beach Suits (spot); Royal Lace Paper Works (spot). GENERAL ADVERTISING AGENCY, Granada Studios, 672 S. Lafayette Park Place, Los Angeles, Calif. Phone: Drexel 2165. Executives: Ralf M. Spangler, president; William T. Maynard, vicepresident; M. Hammond, secretary. Executive radio personnel: Lou Landfield, John F. Roberts, Churchill Murray. Radio clients: Currier's Tablets (spot) . Production: Handled by agency. Writers: Churchill Murray (Currier's Tablets) . GERTH-KNOLLIN ADVERTISING AGENCY, 111 Sutter Street, San Francisco, Calif. Phone: GA 1081. Executives: Edwin P. Gerth and James C. Knollin, partners. Radio director: none; no special radio personnel. Radio clients: Ferry-Morse Seed (NBC Pacific Blue) ; Growers Fertilizer (spot) ; Boldemann Chocolate (spot) ; Southern Oregon Gas Corp. (spot) . Writing and production: Handled by agency. J. STIRLING GETCHELL, INC., 405 Lexington Avenue, New York, N. Y. Phone: Vanderbilt 3-4800. Executives: J. Stirling Getchell, chairman of the board; Walter W. Templin, president; John V. Tarleton, secretary; Charles McCormack, treasurer. Branch offices: New Center Bldg., Detroit; H. T. Mitchell, vice-president; I. H. MacKenzie, radio director. Bryant Bldg., Kansas City, Mo.; Edward I. Clark, head. Radio director: Frank L. Sharpe. Spot time buyer: J. Loyd Williams. Production: George W. Allen. Script writer: Robert G. Hughes. Radio control: Carolyn R. Moser. Radio clients: SoconyVacuum Oil (CBS); Plymouth Motor (CBS, NBC Red); Socony-Vacuum — Albany, Buffalo, Rochester, Syracuse Divisions (spot) ; Devoe & Raynolds (spot) ; De Soto Motor (spot) ; H. D. Lee (spot) ; Sobol Bros. Service Stations (spot). Writers: Frank Gill (Plymouth, Socony-Vacuum) : Robert G. Hughes (Devoe & Raynolds, Socony-Vacuum, De Soto). Production: Bennett Larson (Plymouth); George Allen (Socony-Vacuum. Devoe & Raynolds). GEYER, CORNELL & NEWELL, INC.. 745 Fifth Avenue, New York, N. Y. Phone: Wickersham 2-5400. Executives: B. B. Geyer, president; H. W. Newell, R. M. Ganger, vice-presidents; W. A. Blees, vice-president, general manager. Branch offices: Oakland, Calif.; R. H. Grant, manager. Kenosha, Wise; Karel Rickerson, manager. Radio director: Gordon Cooke. Spot time buyers: E. W. Lederer, Frank Hermer. Production manager: John Gibbons. Radio clients: Kelvinator Corp. (CBS); Oneida, Ltd. (spot); E. P. Reed & Co, Matrix Shoes (spot) . Writers: James K. Martindale (Kelvinator, E. P. Reed); Marjorie 744