Variety radio directory (1937)

Page scan 000766 from Variety radio directory

Record Details:

Title:
Variety radio directory
Date:
1937
Publisher:
New York : Variety, Inc.
Volume:
Variety radio directory (1937-1938)
Leaf #:
000766
Language:
English
Collection:
Broadcasting & Recorded Sound and Year Book
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
September 19, 2024
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ADVERTISING AGENCIES— Continued urer; Mary L. Foreman, vice-president, secretary; William Sachse, vice-president, comptroller; Thomas M. Keresey, vice-president; Edgar Kobak, vice-president; Sheldon R. Coons, executive vicepresident, New York; Don Francisco, executive vice-president, California; David M. Noyes, executive vice-president, Chicago; Leonard Masius, vice-president, London, England. Branch office: 919 N. Michigan Ave., Chicago; David M. Noyes, executive vice-president. 235 Montgomery St., San Francisco; Don Francisco, executive vice-president; Harold W. David, radio director and spot time buyer. 601 W. Fifth St., Los Angeles; Don Francisco, executive vice-president; Jack W. Runyon, radio director and spot time buyer; E. M. Benson, office manager; Harwin T. Mann, space buyer. Radio manager: Thomas A. McAvity. Spot time buyer: John D. Hymes. Talent: Edgar G. Sisson, Jr. Writers and manuscripts: Richard Carroll. Program management: Edgar G. Sisson, Jr. Radio clients: Cities Service (NBC Red, spot, spot announcements) ; RCA (NBC Blue) ; American Tobacco (NBC Red. CBS); Radio Guide (NBC Blue) ; Jell Well Dessert (NBC Pacific Red); Pepsodent (NBC Red, spot); Horlick's Malted Milk (NBC Red and Blue) ; California Chain Store Assn. (NBC Blue, Don Lee) ; Union Oil (NBC Red); Southern Pacific Co. (NBC Red) ; International Cellucotton Products (CBS— switched to NBC Red Sept. 14); Quaker Oats (NBC Red); Frigidaire (NBC Blue); Rainier Brewing (NBC Pacific Red); New Departure Mfg. (spot announcements) ; Nestle's Milk (participation); RCA Mfg. Co. (spot announcements) ; House of Pinaud (spot) ; California Fruit Growers Exchange (spot) ; Armour (spot) ; Public Service of Northern Illinois (local) ; First National Bank of Chicago (participation, CBS) ; Montgomery Ward (spot) ; People's Gas Light & Coke (local) ; Tide Water Associated Oil (sports, NBC and CBS Pacific); Southern Pacific Railroad (spot) ; Lindsay Ripe Olives (participation) ; Golden Nugget Sweets (local); M.J.B. Coffee (news); Sun Maid Raisin (spot). Writers: Agency staff, with following exceptions— Jane Crusinberry (International Cellucotton) ; Harry Lawrence (Quaker Oats) ; John Young (The Court of Kitchen Relations, Chicago local) . Production: Handled by agency. LORD & THOMAS OF CANADA, LTD., 67 Yonge Street, Toronto, Ont, Can. Phone: WA 1151. Executives: R. R. Faryon, manager. Branch offices: 1010 St. Catharine Street, Montreal, Que.; Carl Dennis, manager. Radio time and spot time buyer: G. Adams. Radio clients: Nestles Milk Products (spot) ; Quaker Oats Co. (spot). LUSTIG ADVERTISING AGENCY, 321 Euclid Avenue, Cleveland, O. Phone: Cherry 2840. Radio director: none. Spot time buyer: Leroy Lustig. Radio clients: Rosenblum's; Public Service Tire Co.; Rotbart's; Cotton Club Ginger Ale; Bill's Clothes (all local spot announcements) . HAYS MAC FARLAND & COMPANY, 333 N. Michigan Avenue, Chicago, 111. Phone: Randolph 9360. Executives: Hays MacFarland, president; Malcolm A. Jennings, first vice-president, art director; Allen B. Dicus, vice-president, account executive; Andrew Coburn, vice-president; B. Ruttingh, secretary-treasurer; Willis M. Carpenter, production manager. Radio director: Arthur W. Stowe. Spot time buyer: Madge C. Child. Radio clients: StewartWarner Corp. (C.B.S.) ; others, including various national and regional spot advertisers. MACKAY & SAVARY, Union Bldg., Calgary, Alberta. Can. Phone: M 4560. Executives: M. H. Mackay, president; A. W. Savary, managing director; S. C. James, secretary-treasurer. Branch offices: Affiliated with MacLaren Advertising Company, Ltd., Toronto. Radio director and spot time buyer: A. W. Savary. Other radio executives: L. Lyall. Radio clients: Consolidated Mining & Smelting (regional spot); Canada Dry Ginger Ale (regional spot); George Harris & Son (regional spot) . Also various local accounts. MACKAY-SPAULDING COMPANY, INC., 420 Lexington Avenue, New York, N. Y. Phone: Mohawk 4-1490. Executives: James Mackay, president; Howard E. Spaulding. vice-president; Eugene W. Spaulding, secretary. Radio director: William L. Rech. Spot time buyer: Frederick Ehli. Radio clients: Camel Pen Co. (spot) ; Candy-Cod Laboratories Corp. (spot) ; Pechter Baking Co., Inc. (spot). Writers: William L. Rech (Candy-Cod Laboratories Corp.; Pechter Baking Co., Inc.). MAC MANUS, JOHN AND ADAMS, INC., Fisher Building, Detroit. Phone: Trinity 2-8300. Executives: W. A. P. John, president; James R. Adams, executive vicepresident, treasurer; John R. MacManus, vice-president, secretary; Harvey G. Luce, vice-president, art director; Leo A. Hillebrand, assistant treasurer. Branch offices: 111 Sutter Bldg., San Francisco; Peter Hurst, manager. 618 Petroleum Securities Bldg., Los Angeles, J. H. Hutchinson, manager. Radio directors, 750