Variety radio directory (1937)

Page scan 000767 from Variety radio directory

Record Details:

Title:
Variety radio directory
Date:
1937
Publisher:
New York : Variety, Inc.
Volume:
Variety radio directory (1937-1938)
Leaf #:
000767
Language:
English
Collection:
Broadcasting & Recorded Sound and Year Book
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
September 19, 2024
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ADVERTISING AGENCIES— Continued spot time buyers, production managers: Elmer W. Froehlich, Kelso M. Taeger. Radio clients: Pontiac Motor Co. (NBC Red, CBS); Cadillac Motor Co. (NBC Red); others, including various national and regional spot advertisers. MAC WILKINS & COLE, INC., 544 Mead Bldg., Portland, Ore. Phone: BR-6401. Executives: Mac Wilkins, president; George Weber, vice-president; A. E. Cole, vice-president and treasurer; G. E. Connor, secretary. Branch office: Seattle, Wash. Radio director and spot time buyer (Portland): Showalter Lynch. Radio director (Seattle) : Larry Bradley. Radio clients: Fahey-Brockman (spot) ; Community Credit, Inc. (spot) ; Closset & Devers Golden West Coffee (Northwest Network) ; Montag (spot) ; Portland Federal Savings & Loan Assoc, (spot) ; Franz Butternut Bread (spot); Tommy Luke, Florist (spot). MALCOLM HOWARD ADVERTISING AGENCY, 20 E. Jackson Blvd., Chicago, 111. Phone: Webster 2110. Executives: Arthur M. Holland, owner. Radio director and spot time buyer: Arthur M. Holland. Radio clients: The Newart Co. (spot) ; Joy Candy Shoppes (spot) ; Rubin's, Inc. (spot) ; Roller Derby (spot); P. W. Schmidt (spot); Holland's Jewelry (spot) ; Zeman's (spot) ; Greene's (spot) ; Bell Auto (spot) . Production: Ben Kanter, Henry Polk. DAVID MALKIEL ADVERTISING AGENCY, 260 Tremont Street, Boston, Mass. Phone: Liberty 1421-2-3. Executives: David Malkiel, owner and production manager; Harry Lawrence, art director; Martha Brest, secretary; Harry Lane, space buyer; Mildred Triger, clerk; Alfred Black, J. L. Michelson, Martin Kadis, Everett Zola, Leonard Bernhardt, account executives. Radio director: Harry Lane. Spot time buyer: David Malkiel. Radio clients: Tremont Theatre; Hi-Hat Barbecue; C. L. Richardson Co.; Hayward Wine & Liquor; Family Finance; R.K.O. Keith Memorial Theatre; R.K.O. Boston Theatre; Elcho Cigar Co.; Economy Grocery Stores: Epstein Drug; Great Northern Finance; Freilich Kabtzen. Paramount Baking (local) . MARSCHALK & PRATT, INC., 535 Fifth Avenue, New York, N. Y. Phone: Vanderbilt 3-1525. Executives: Harry C. Marschalk, president and treasurer; Wilbur E. Johnson, vice-president; Samuel L. Meulendyke, vice-president; Sydney H. Giellerup, vice-president; Arthur R. Anderson, secretary; George A. Poetschke, recording secretary. Radio direc tor: Curt Peterson. Spot time buyer: George L. Trimble. Radio clients: Standard Oil of New Jersey (spot); Larus & Bros. Co. (spot); National Lead Co. (spot); Crusaders National Organization (Mutual, spot). Writers: Burke Boyce; Winnifred Dunn; Sparks Stringer. CHARLES A. MASON, David Stott Bldg., Detroit, Mich. Phone: Cherry 1945. Executives: Charles A. Mason, owner; Rockwood N. Bullard, account exec; Stanley G. Boynton, account exec. Radio director: Stanley G. Boynton. Spot time buyer: R. N. Bullard. Account executive: Harold F. Pursell. Radio clients: E. B. Muller & Co. (spot) ; Beauty Counselors, Inc. (spot); Power Seal Co. of Detroit (spot); Sno-Flake Products Co. (spot) ; Auto City Brewing Co. (spot) ; Semet-Solvay Co. (spot); Koenig Coal & Supply Co. (spot); Specialties Distributing Co. (spot) ; Sea-Cut Cleaner Co. (spot) ; Dip, Inc. (spot) ; Ster-LWay, Inc. (spot) ; Schmitz & Shroder (spot) . J. M. MATHES, INC., 122 East 42nd Street, New York, N. Y. Phone: Lexington 2-7450. Executives: J. M. Mathes, president; William Okie, vice-president; J. Ellington, vice-president; C. Landon, vice-president; F. Hodgeson, secretarytreasurer. Radio director: John S. Davidson. Assistant radio director: Wilfred King. Spot time buyer: Fletcher Turner. Radio clients: Ludens Cough Drops (NBC Red); Maltex Cereal Co. (CBS); Canada Dry Ginger Ale (spot); Eveready Dry Battery Co. (spot); New York State Milk Assn. (spot); Shick Safety Razor Co. (spot) . MAXON, INC., 2761 E. Jefferson Avenue, Detroit, Mich. Phone: Fitzroy 5710. Executives: Searle Hendee, vice-president; J. T. Franz, vice-president; G. R. McKiel, secretary; W. I. O'Neil, treasurer. Branch offices: 570 Lexington Avenue, New York; L. R. Maxon, president, chairman of the board. Nela Park. Cleveland; W. Ray Baker, vice-president. 180 N. Michigan Avenue, Chicago; J. L. Sholty, vice-president. Radio director: F. W. Overesch. Spot time buyer: P. C. Beatty. Radio clients: H. J. Heinz (CBS); General Electric (NBC Blue); Iodent (NBC Red); Berry Bros, (spot); Goebel Brewing (spot announcements) . Writers: Elaine Sterne Carrington, Mabel Albertson, Delmar Edmonson. Production: Wilson-Powell-Hay ward. CHARLES H. MAYNE COMPANY, Insurance Exchange Bldg., Los Angeles, Calif. Phone: Trinity 5579. Executives: Charles 751