Variety radio directory (1937)

COLLEGE SPORTS— Continued during 1937; in the past rights to sponsorship were given away free by the school; attitude for 1937 not settled. DREXEL INSTITUTE OF TECHNOLOGY, Philadelphia, Pa. Co-ed; 1,657 students. Two football games (out-of-town) sponsored on out-of-town stations by Atlantic Refining; one basketball game broadcast. Broadcasts of home games not considered for 1937. DUKE UNIVERSITY, Durham, N. C. Co-ed (via two adjoining campuses with co-ordination); 3,450 students. 1936: Duke-Colgate game broadcast by CBS; WDNC, Durham; WPTF, Raleigh, and WBT, Charlotte, broadcast other football games, with WBT having Atlantic Refining sponsorship; boxing and basketball broadcast by same stations. Will allow broadcasts in 1937.. FLORIDA, UNIVERSITY OF, Gainesville, Fla. Male (co-ed during summer session only); 3,068 students. 1936: football games sponsored by Standard Oil of Kentucky. Will allow broadcasts during 1937. University reserves right to censor all commercial continuity and use its own sports announcers. FURMAN UNIVERSITY, Greenville, S. C. Co-ed; 915 students. 1936: football games sponsored by Coca-Cola Bottling Co. Expect broadcasts of football during 1937 via same sponsorship. GEORGIA SCHOOL OF TECHNOLOGY (GEORGIA TECH), Atlanta, Ga. Male; 2,100 students. 1936: football sponsored over WSB, Atlanta, but all details handled by opposing teams. No details for 1937 given. GEORGIA, UNIVERSITY OF. Athens, Ga. Co-ed; 3,000 students. 1936: football games sponsored via WSB, Atlanta, by Atlantic Refining. Will allow broadcasts during 1937. Only rule is that sponsor must have approval of the competing teams. GRINNELL COLLEGE, Grinnell, la. Co-ed; 762 students. 1936: no sports broadcasts. None for 1937. GROVE CITY COLLEGE, Grove City, Pa. Co-ed; 850 students, 1936: home football and basketball games broadcast sustaining. Will broadcast 1937 games via WSAJ, non-commercial station owned by the college. HAMLINE UNIVERSITY, St. Paul, Minn. Co-ed; 600 students. 1936: no sports broadcasts. Probably none for 1937. HAMPDEN SYDNEY, Hampden-Sydney, Va. Male; 350 students. 1936: no sports broadcasts. None for 1937 in all probability. There are no restrictions against such broadcasts. HAMPTON INSTITUTE, Hampton, Va. Co-ed; 1,000 students (note: this school is for Negroes only). 1936: no sports broadcasts. None for 1937. No rules against such broadcasts, however. HARVARD UNIVERSITY, Cambridge, Mass. Male; 8,263 students. 1 936: no sports broadcasts. No decision for 1937, except that if there are any broadcasts, they can't be sponsored. HOLY CROSS, COLLEGE OF THE, Worcester, Mass. Male; 1,200 students. 1936: play-by-play broadcasts of several football games sponsored by Atlantic Refining over a New England hook-up. Plans for 1937 not indicated. HOWARD PAYNE COLLEGE, Brownwood, Texas. Co-ed; 648 students. 1936: no sports broadcast. None for 1937. No rules against these broadcasts, however. HOWARD UNIVERSITY, Washington, D. C. Co-ed; 2,110 students. 1936: no sports broadcasts. No plans for 1937. No rules against such broadcasts. IDAHO, UNIVERSITY OF, Moscow, Idaho. Co-ed; 2,700. 1936: three football and three basketball broadcasts sponsored by the Associated Oil Co. Broadcast rights for 1937 again purchased by same sponsor. ILLINOIS, UNIVERSITY OF, Urbana, 111. Co-ed; 11,845. 1936: four football games broadcast by half-a-dozen or more stations apiece, some of them selling the games to sponsors; the University must approve sponsors. During 1937 the same practice will prevail with home games. to the extent of the university's facilities, except that there will be charges for booth expenses, etc. INDIANA UNIVERSITY, Bloomington, Ind. Co-ed; 9,980 students. 1936: two football games broadcast. Statement for 1937 says: "We expect to permit broadcasting. . . . We only ask that broadcasting be done on a high standard. Whenever there is sponsorship, we feel that the income should be divided equally between the broadcasting station and the University." IOWA STATE COLLEGE, Ames, la. Co-ed; 5,700 students. 1936: home football games were broadcast over WOI. which the college owns, on sustaining. 828