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NETWORK COMMERCIALS— Continued
Pacific Guano Co.
(See "Garden Guide")
Packard Motor Car Co.
(See "Hollywood Mardi Gras")
Packer's Tar Soap, Inc. (See "Thatcher Colt Mysteries")
Palmolive Beauty Box Theatre
Sponsor: Colgate Palmolive Peet Co. (Palmolive Soap).
Agency: Benton & Bowles, Inc.
Origination: WABC Playhouse No. 1, NewYork.
Air Time: Wednesday, 9:30 to 10 p.m.
Network: CBS: 67 stations.
Production: Don Cope (of the agency).
Script Writers: Various free lance writers.
Talent: Jessica Dragonette, Charles Kullmann, Al Goodman's Orchestra, and cast.
Agency Director: Don Cope.
Announcer: Jean Paul King.
Conductor: Al Goodman.
Length of Run: Jan. 13, 1937, to Oct. 6. 1937.
Park Avenue Penners, The Sponsor: R. B. Davis Co. (Cocomalt). Agency: Ruthrauff & Ryan, Inc. Origination: KNX, Hollywood. Air Time: Sunday, 6 to 6:30 p.m. (repeat
from 11 to 11:30 p.m.). Network: CBS; 50 stations. Production: Ruthrauff & Ryan, Inc. Script Writers: Don Prindle, Roswell
Rogers. Talent: Joe Penner, Gene Austin, Margaret
Brayton, Roy Atwill, Dick Ryan. Phil
Kramer, Julie Gibson, Jimmy Grier's
Orchestra (replaced by Paula Gayle and
Ben Pollock's Orchestra). Agency Director: Nathan Tufts. Announcer: John Conte (later Jackson
Wheeler). Conductor: Jimmy Grier (replaced by Ben
Pollock). Length of Run: Started Oct. 4, 1936.
Parker Watch Co.
(See "Sunday Morning Quarterback")
Parks Johnson
(See "Radio Newsreel") (See "Vox Pop")
Party Bureau Sponsor: George W. Caswell Co. Agency: Long Advertising Service. Origination: San Francisco.
Air Time: Tuesday, 2:30 to 2:45 p.m., PST. Network: CBS; 2 stations. Production: Carl Nielsen (of the agency). Script Writer: Kay Hilliard (of CBS). Talent: Elma Latta Hackett, Flora McDonald. Agency Director: Hassel W. Smith. Length of Run: Jan. 4, 1938, for 13 weeks.
Passing Parade Sponsor: Union Oil Co. Agency: Lord & Thomas, Inc. Origination: Hollywood. Air Time: Monday, 8 to 8:30 p.m. PST. Network: NBC Red; 11 stations. Production: Jack Runyon. Script Writer: Paul Dudley. Talent: Commentator and music. Agency Director: Jack Runyon. Announcer: Carlton Kadell. Conductor: David Brockman. Length of Run: Started April 25, 1938.
Passing Parade, The
Sponsor: Duart Sales Co.
Agency: Placed direct.
Origination: KFRC, San Francisco.
Air Time: Sunday, 9 to 9:15 p.m.
Network: Mutual; 7 stations.
Talent: John Nesbitt.
Length of Run: Sept. 12, 1937, to Dec. 5.
1937.
Pat Barnes
(See "Just Between Us")
Pat Barrett
(See "Uncle Ezra")
Paul Douglas
(See "Chesterfield Daily Sports Column")
Paul Whiteman
(See "Chesterfield Program")
Peg La Centra
(See "For Men Only")
Pepper Young's Family
Sponsor: Procter & Gamble (Camay Soap).
Agency: Pedlar & Ryan, Inc.
Origination: New York.
Air Time: Monday through Friday, 3 to 3:15 p.m. (NBC Red; 48 stations) and Monday through Friday, 11:15 to 11:30 a.m. (NBC Blue; 9 stations).
Production: Ed Wolfe (NBC).
Script Writer: Elaine Sterne Carrington.
Talent: Betty Wragge, Curtis Arnall, Marion Barney, Jack Roseleigh, Johnny Kane, Jean Sothern, Eunice Howard, Ed Wolfe, Jimmy McCallion, Eric Dressier Laddie Seaman.
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