Variety radio directory (1938)

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Adams 3,580 Alcorn 2,660 Amite 1,540 Attala 2,380 Benton 750 Bolivar 7,250 Calhoun 1,490 Carroll 1,530 Chickasaw 1,810 Choctaw 970 Claiborne 1,180 Clarke 1,770 Clay 1,940 Coahoma 5,600 Copiah 2,810 Covington 1,160 De Soto 2,120 Forrest 4,650 Franklin 1,130 George 620 Greene 980 Grenada 1,840 Hancock 1,390 Harrison 7,040 Hinds 12,510 Holmes 3,710 Humphreys 2,520 Issaquena 550 MISSISSIPPI (207,000 radio homes) Radio Homes by Counties Itawamba 1,380 Jackson 2,050 Jasper 1,390 Jefferson 1,280 Jefferson Davis 1,040 Jones 5,040 Kemper 1,700 Lafayette 1,910 Lamar 1,230 Lauderdale 7,840 Lawrence 980 Leake 1,700 Lee 3,720 Leflore 6,090 Lincoln 2,610 Lowndes 3,800 Madison 3,380 Marion 1,920 Marshall 2,080 Monroe 3,680 Montgomery 1,510 Neshoba 2,260 Newton 1,880 Noxubee 2,220 Oktibbeha 1,830 Panola 2,550 Pearl River 2,100 Perry 730 Pike 3,770 Pontotoc 1,780 Prentiss 1,540 Quitman 2,200 Rankin 1,740 Scott 1,770 Sharkey 1,360 Simpson 1,760 Smith 1,400 Stone 530 Sunflower 6,040 Tallahatchie 3,150 Tate 1,490 Tippah 1,470 Tishomingo 1,370 Tunica 2,030 Union 2,000 Walthall 990 Warren 6,340 Washington 7,070 Wayne 1,220 Webster 990 Wilkinson 1,250 Winston 1,880 Yalobusha 1,870 Yazoo 2,610 WGRM, GRENADA Operator: P. K. Ewing, Grenada. Power: 100 watts on 1210 kc. Affiliation: None; ties in with WHEF, Kosciusko. Opened: 1938. Station manager: J. E. Richards. Chief engineer: C. F. Perkins. Program director: Ralph Rogers. (Note: This staff also operates WHEF, Kosciusko). No further details available. Station has only recently been put into operation. WFOR, HATTIESBURG Operator: Forrest Broadcasting Co., Inc. 109 Walnut St. Power: 100 watts on 1370 kc. Affiliation: None. Base rate: $50. No other information available. WJDX, JACKSON Operator: Lamar Life Insurance Co., Lamar Life Bldg. Phone: STU 7416. Power: 5,000 and 1,000 watts on 1270 kc. Affiliation: NBC Red Southcentral Service. Opened: December 7, 1929. Station manager: Wiley P. Harris. Program director: Maurice Thompson. Chief engineer: P. G. Root. Publicity director: Jack Simpson. Rep: George P. Hollingbery Co. News: Transradio. Seating facilities: Studio, seating 100 persons; local hotel roof garden, seating 300; local theatre, seating 1,000. Merchandising: Program publicity given free by advance announcement; and through official publication; all other services rendered at actual cost. Foreign language programs: Will accept; copy subject to station approval. Artists bureau: None. Base rate: $140. Copy restrictions: Accept beer; no wine or hard liquor; patent medicine advertising must comply with Federal Trade Commission regulations; all copy must be submitted in advance for station approval. WSLI, JACKSON Operator: Standard Life Insurance Co. of the South. Power: 250 and 100 watts on 1420 kc. At press time this station had a construction permit only. WHEF, KOSCIUSKO Operator: Attala Broadcasting Corp., 511 Fairground St. (also studios in the Heidel 755