Variety radio directory (1938)

ARGENTINE STATIONS— Continued per month, $500; 20 per month, $900; 30 per month, $1,200. Announcements on a rotary schedule: 20 daily announcements of 5 words each, $350 per month; 10 announcements of 10 words each, $300; 5 announcements of 20 words each, $250; 10 announcements of 20 words each, $400; 15 announcements of 20 words each, $550; 20 announcements of 20 words each, $670. For fractions, 20% overcharge. Prices to be agreed upon for rebroadcasts. Copy restrictions: All copy must adhere to the radio regulations of Argentine. LU12, RIO GALLEGOS Operator: Cia. Broadcasting de la Patagonia S. A. Address: San Martin 50, Buenos Aires. Power: Will operate on 680 kc; wattage not yet assigned. Affiliation: Blue and White Network, formed and operated by Radio El Mundo, and consisting of LR1, LRU and LRX, of Buenos Aires (all owned by Radio El Mundo); LT3, Rosario; LU2, Bahia Blanca; LV7, Tucuman; LV5, San Juan; LT5, Resistencia; LV2, Cordoba; LT9, Santa Fe; and LU4, Rivadavia (also owned by Cia. Broadcasting de la Patagonia S. A.). (Nate: At press time, this station had not yet begun to operate, hence no more specific data is available. The information given above was supplied by Universal Publishers Representatives, Inc., the U. S. representative of Radio El Mundo, operators of the Blue and White Network, and not by the station direct.) LU4, RIVADAVIA Operator: Cia. Broadcasting de la Patagonia S. A. Address: San Martin 50, Buenos Aires. Power: Will operate on 640 kc; wattage not yet assigned. Affiliation: Blue and White Network, formed and operated by Radio El Mundo, and consisting of LR1, LRU and LRX, of Buenos Aires (all owned by Radio El Mundo); LT3, Rosario; LU2, Bahia Blanca; LV7, Tucuman; LV5, San Juan; LT5, Resistencia; LT9, Santa Fe; and LU12, Rio Gallegos (also owned by Cia. Broadcasting de la Patagonia S. A.). (Note: At press time, this station had not yet begun to operate, hence no more spefic data is available. The information given above was supplied by Universal Publishers Representatives, Inc., U. S. representative of Radio El Mundo, operators of the Blue and White Network, and not by the station direct.) LT1, ROSARIO Operator: Fernando Maliandi. Address: Cordoba 1169, Rosario. Power: 10,000 watts on 780 kc. Affiliation: "Primera Cadena Argentina de Broadcastings" (First Argentine Broadcasting Chain) , consisting of LR3 and CXA8, Buenos Aires; LV3, Cordoba; LU7, Bahia Blanca; LV10, Mendoza; LV1, San Juan; LV11, Santiago del Estero, and LT7, Corrientes. Opened: 1932. General director: Fernando Maliandi. Station manager: Juven Ron. Commercial manager: Ernesto Adrian. Chief engineer: Guillermo Gunctsche. Program director: A. Arias Sanz. Musical director, artists bureau head: Amadeo Maliandi. Publicity director: P. de Paoli. Rep: None. News: Obtained from daily papers, La Capital, of Rosario, and La Razon, of Buenos Aires. Merchandising: None. Foreign language programs: Accept English, French, Italian, German and Portuguese programs. Electrical transcriptions: Equipped to handle recordings at 33 y3 and 78 r.p.m. Best programs: Radio theatre, symphony orchestra, typical orchestra and popular singers, pianists and instrumentalists. Artists bureau: Yes; lists 50 to 60 artists. Rates: Quarter-hour, m$n. 45; one announcement, up to 20 words, every other day, m$n. 3 each time; 2 to 10 announcements, m$n. 2 each. Rates quoted are for usual station programs; prices to be agreed upon for special broadcasts, lectures, etc. For broadcasts at stated hours, add 20%. Copy restrictions: All copy must adhere to the rules and regulations of the General Department of Posts and Telegraphs of the Argentine Republic. LT8, ROSARIO Operator: Radio Rosario. Address: Cordoba 1825, Rosario. Power: 250 watts on 840 kc. Affiliation: None, other than a chain arrangement with its affiliate station LR5, in Buenos Aires. Opened: Jan. 1, 1938. (Note: This station is part of an organization which exploits the advertising rights of most Argentine street car companies.) Managing proprietor: A. B. Dougall. Station manager: E. Anolles. Commercial manager: E. W. Labbe. Chief engineer: D. Graziani. Program and musical director: G. Funoll. Publicity director: V. Lisandi. Rep: Broadcasting Abroad, Ltd., New York City. News: Obtained from local newspaper. Merchandising: No special department; assist in placing sponsor's product in local market, and cooperate with independent companies rendering such service. Foreign language programs: Accept programs in any language, but all commercials must be given in Spanish. Electrical transcriptions: Have about 10,000 records, chiefly manufactured by U. S. concerns. Turntables take recordings at 933