Variety radio directory (1938)

BRAZIL STATIONS— Continued Twenty-word announcements, 1 to 2 p.m., one to 14 times, 10$000; 15 to 29 times, 9$000; more than 30 times, 7$000. Twentyword announcements, 4 to 6 p.m., one to 14 times, 15$000; 15 to 29 times, 14$000; more than 30 times, 12$000. Twenty-word announcements, 6 to 7.30 p.m., one to 14 times, 25$000; 15 to 29 times, 22$000; more than 30 times, 20$000. Twenty-word announcements, 7.30 to 10.30 p.m., one to 14 times, 30$000; 15 to 29 times, 27$000; more than 30 times, 24$000. Twenty-word announcements, 10.30 to 11 p.m., one to 14 times per month, 22$000 each time; 15 to 29 times, 20$000; more than 30 times, 18$000. Copy restrictions: Accept alcoholic beverages and patent medicines; government regulations state that commercials must not exceed 20% of the program time devoted to music. PRC5, BELEM Operator: Radio Clube do Para. Address: Trav. dos Jurunas, 479, Belem, Para. Power: 2,500 watts on 670 kc. Affiliation: None. Opened: Sept. 7, 1929. Station head and broadcast director: Roberto Camelier. Commercial manager: Eriberto Pio Santos. Program director: Wandick Amanajas. Musical director: M. Guiaes Barros. Publicity director: A. Oscar Fernandes. Rep: F. Pereira de Sousa & Filho. Rio de Janeiro. Brazil. News: Obtained from office of the Secretary of the State of Para, Department of Propaganda of Brazil. Merchandising: None. Foreign language programs: Accept programs in any language. Electrical transcriptions: Turntables take records at 33% and 78 r.p.m. Best programs: No list given. Artists bureau: None. Rates: One announcement, one time, noon to 1:30 p.m. and 6 to 10 p.m., 10$000; twice, 15$000; 3 times, 20$000. Announcements once in each daily program, noon to 1:30 p.m., 150$000 per month; 6 to 10 p.m., 200$000 per month. Anouncements once in each program on alternate days, noon to 1:30 p.m., 80$000 per month; 6 to 10 p.m., 120$000 per month. Ten or more sentences daily (minimum, ten days), price is calculated at the rate of 3$500 per sentence; for more than 10 days, at 3$000 per sentence; both morning and evening hours. One hour, 330$000; half-hour, 180$000, quarter-hour, 100$000. Rates include station time only. Contracts of 6 months or more earn 10% discount. Copy restrictions: None listed. PRC9, CAMPINAS Operator: Sociedade Radio Educadora De Campinas. Address: Rua Francisco Glycerio, 1316, Campinas. Power: 500 watts on 1170 kc. Affiliation: With Rede VerdeAmarella, PRB5, PRA7, PRD9, PRB4, PRB6, PRD3, PRD2, PRB3. Opened: November, 1933. Vice-president, chief engineer: A. T. Pagano. Station manager: A. Nascimento. Commercial manager: F. Haddad. Program director: A. Sadeira. Musical director: M. Tullio. Publicity director, artists bureau head: M. B. Almeida. Rep: Have representation in Sao Paulo and Rio de Janeiro. News: Carry social news, privately obtained. Merchandising: None listed. Foreign language programs: Accept English and Portuguese programs only. Electrical transcriptions: Have library of 2,448 records made by Odeon, Victor and Telefunken; turntables take 78 and 33 % r.p.m. Best programs: Amateur hours, humor. Artists bureau: Yes; lists 24 artists. Rates: One sentence of 15 words, daily, per month, between 10:30 a.m. and 1 p.m., 200$000; between 5 and 5:30 p.m., 160$000; between 5:30 and 6 p.m., 180$000; between 6 and 6:45 p.m., 200$000; between 7:30 and 9:30 p.m., 250$000; between 10:30 and 11 p.m., 150$000; for two sentences on same basis, add 20%; for three sentences on same basis, add 30%; for four sentences, add 40%; for five sentences, add 50%; for more than six sentences, add 60%. Quarterhour, 10:30 a.m. to 1 p.m., 80$000; 7:30 and 9:30 p.m.. 250$000; all other times, 50$000. Three months contract earns 8% discount; six months, 15%; 12 months, 35%. Copy restrictions: None listed. PRE9, FORTALEZA Operator: Ceara Radio Club. Address: B. de Rio Branco 1172. Power: 2,000 watts on 1320 kc. Affiliation: None. Opened: 1931. Rep: Conquest Alliance Co., Inc., New York City. News: No information available. Merchandising: No information available. Electrical transcriptions: Equipped to handle recordings at 33 Vz and 78 r.p.m. Best programs: No information available. Foreign language programs: No information available. Rates: One hour. 600$000; half-hour, 350$000; quarter-hour, 200$000. Twentyword announcements, 11:30 a.m. to 12:30 noon, 10$000; 8 to 10 p.m. (Saturdays to 11 p.m.), 15$000; 4 to 6 p.m. (Sundays only), 15$000. 939