Variety radio directory (1938)

VENEZUELA STATIONS— Continued a discount of 20%. One announcement daily, Bs. 60 per month; 3 announcements daily, Bs. 160 per month; 5 announcements daily, Bs. 250 per month. Contracts for three or more months earn 20% discount. Copy restrictions: None listed. YV6RA-YV6RB, BOLIVAR Operator: Enrique Torres Valencia. Address: Calle Bolivar 32, Apartado No. 34. Ciudad Bolivar. Power: YV6RA, 200 watts on 1400 kc; YV6RB, 200 watts on 6545 kc. Affiliation: None. Opened: March 19, 1936. Station head: Enrique Torres Valencia. Station manager: Antonio J. Rivas. Commercial manager: Ivan Squerre. Chief engineer: Rafael G. Guariguata. Program director: Antonio J. Sotillo. Musical director: Raquel Torres V. Artists bureau head: Maria Helena Benignis. Publicity director: Orlando Gomez. Rep: None. News: Obtained from national cable and telegraph service. Merchandising: None. Foreign language programs: Not accepted. Electrical transcriptions: Have two turntables at 33V3 and 78 r.p.m. Best programs: Creole music, comedy, dialogue, dance music. Artists bureau: Yes; lists 12 artists. Rates: One hour, once a month, 120.00 Bolivares; half-hour, 65.00; quarter-hour. 35.00. One hour, 2 to 4 times a month, 114.00 Bolivares; half-hour. 62.00; quarterhour, 33.00. One hour, 5 to 9 times a month, 108.00 Bolivares; half-hour, 59.00; quarter-hour, 32.00. One hour, 10 to 15 times a month, 102.00 Bolivares; half-hour. 55.00; quarter-hour, 30.00. One hour, 16 to 30 times a month, 96.00 Bolivares; halfhour, 52.00; quarter-hour, 28.00. One hour, 31 or more times a month, 90.00 Bolivares; half-hour, 47.50; quarter-hour, 26.00. Sixty-word announcements, 15 times a month, 60.00 Bolivares; 15 times a month for 3 months, 54.00 per month; for 6 months, 48.00 per month. Sixty-word announcements, 30 times a month, 100.00 Bolivares; 30 times a month for 3 months, 90.00 per month; for 6 months, 80.00 per month. Copy restrictions: None. YV5RA-YV5RC, CARACAS Operator: Almacen Americano. Address: P. O. Box 2009, Caracas. Power: YV5RA, 5,000 watts on 960 kc; YV5RC. 1,000 watts on 6112 kc. Affiliation: None. Ope?ied: Nov. 12, 1930. (Note: Almacen Americano is also a distributing agency for U. S. firms.) Director and station manager: Ricardo Espina. Commercial manager: Alcides Toro. Chief engineer: Jose C. Marcano. Program directors: Alberto Oyarzabal; Domingo Hurtado. Musical directors: Luis Alfonzo Larrain-Angel; Sauce-Geber Hernandez. Artists bureau head: Carlos Fernandez. Publicity directors: Antonio Castes, Carlos Fernandez. Rep: Conquest Alliance Co.. Inc., New York City. News: Obtained from local newspapers. Merchandising: Cooperation cf personnel in arranging and presenting programs available without charge; other services can also be rendered on request. Foreign language programs: Not accepted. Electrical transcriptions: Turntables take records at 33 h and 78 r.p.m. (Such programs are the exception, however, as nearly all broadcasts use local talent.) Best programs: Comedy, national popular music, mystery, semi-classical and popular music. Artists bureau: Yes; lists 23 artists. Rates: One hour. 6 to 11 p.m., Bs. 400; 11 a.m. to 2 p.m. and 4 to 6 p.m., Bs. 300. Half-hour. 6 to 11 p.m., Bs. 220; 11 a.m. to 2 p.m. and 4 to 6 p.m., Bs. 165. Quarterhour. 6 to 11 p.m.. Bs. 120; 11 a.m. to 2 p.m. and 4 to 6 p.m., Bs. 90. Contracts for 13 to 24 times earn 5r; discount; 25 to 49 times, 10%; 50 to 99 times. 15';; 100 or more times, 20%. Commission of 15% to recognized advertising agencies on net charges for station time. Additional charges are made for programs originating outside the studios, or requiring special production. Copy restrictions: Accept alcoholic beverages and patent medicines, provided copy is not misleading or exaggerated. YV5RB— YV5RD, CARACAS Operator: Degwitz & Siblesz. Address: Radiodifusora Venezuela, Caracas. Power: YV5RB, 5,000 watts on 1200 kc; YV5RD, 2.500 watts on 6158 kc. Affiliation: None. Opened: 1932. Station and commercial manager, publicity director: Hermann Degwitz. Chief engineer: Gerardo Siblesz. Program director: L. Raymondi. Musical director: Maria Luisa Escobar. Artists bureau head: P. Pumar. Rep: All-American Newspapers' Representatives, New York City. News: Obtained from Venezuelan daily papers. Merchandising: Service rendered by special arrangement. Foreign language programs: Not accepted. Electrical transcriptions: Have 10,087 lateral cut records. Turntables take recordings at 33V3 and 78 r.p.m. Best programs: No list given. Artists bureau: Yes; lists 40 artists. Rates: Fourteen-minute programs, 13 times over a period of one to 3 consecutive months, 11 a.m. to 5 p.m., $9.50 each; 5 to 7 p.m., $10.75; 7 to 9 p.m., $22.90; 9 to 11 p.m., $15.75. Twenty-eight minute pro 1019