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INDEX— Continued
B
Bar Association, Federal Communications 978 983
Baseball:
Atlantic Refining 1939 Schedule 858 859
C. A. B. Ratings on 104
General Mills 1939 Schedule.. 855 858 See also under Sports Batteries — Electricity, Cost of,
1938 181
Books:
By Types: 1934-38 272
Dramatizations of by the
FTRD 260 261
Dramatizations of by NBCCBS 257 258
Boxing:
C.A.B. Ratings on 105
See also under Sports Boys' Athletic League Fourth Annual Radio Preference
Poll 444
British Broadcasting Corp. Television 957
Broadcasting, Developments in Federal Regulation of, Article by Louis G. Caldwell 896 976
Brown, Col. Thad H., Biography. 977 978 Building Materials, Network
Revenue from, 1938 180
Buyers:
Agency Script 205 247
Agency Spot Time 205 247
Agency Talent 205 247
Analysis of
896 976
562
570 573
838
c
C.A.B. — See Cooperative
Broadcasting Caldwell, Louis G., Article on Developments in Federal Regulation of Broadcasting
California Radio System
Call Letters of U. S. Stations. ... Canadian Broadcasting Corp.:
Officers
Stations Affiliated with — See Stations, Canadian Case, Norman Stanley, Biography
Cavalcade of Popular Songs:
1929-38 253
Censorship— See Federal Communications Commission, Regulation of Program Content Census: Employment Statistics from U. S. Census of Business .... Set Ownership. . . .152-158 and Children's Programs:
NBC Policies 559 560
See also under Programs
977
254
161 162 161 162
Civil Service Commission vs.
FCC
Classical Music Programs — See
Clients — See Sponsors
Code:
AFRA
NBC New Program Policies. ..
Colonial Network
Columbia Broadcasting System: Adaptations of Literary Works Day Evening Revenue by
Years
Gross Billings to Agencies,
1938
Map of
Personnel
Plays Specifically Written for.
Political Advertisers, 1938
Portion of 1938 Time Sales
Paid Stations
Portion of 1938 Time Sales Retained by
Profit, Consolidated Net Operating, by Years
Programs, Commercial 193839, Complete Particulars of. Revenue by Industry Classification, 1938
Revenue by Years 159
Revenue (Gross Client), 1938. Revenue from Ranking Industries, 1933-38
Share in Rural Study
Sponsors, 1938
Sponsors' (Major) Percentage
of Dollar Volume, 1936-38 . . .
Stations, Number of, Affiliated
with, by Years
Stations Owned, Operated or
Leased
Television Outlay
Television Station
See also under Networks Commissioners, FCC, Biographies of
Conductors, Network Commercial Programs. 1938-39
Confectionery-Soft Drinks: NBC-CBS Revenue from, 1933
38
Network Revenue from, 1938 . Congressional Proposals for Investigation and Reorganization of the FCC
Consulting Radio Engineers
Continuity Buyers, Agency
COOPERATIVE ANALYSIS OF BROADCASTING:
Correlation of Program Ratings Between Phone-Subscribers and Total D & E Families 86 & 90
899
Programs
531 538 555 561 562 563
254 258
166
182 184 540 541 539 546 258 260
178
169
169
160 & 162
452 529
180
160 & 167
170 172
179
152
170 172
181
161 162
546 957 886
977 978 452 529
179 180
908 916
895
205 247