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INDEX— Continued
Programs (Contd):
Commentators & Talks, Compared as to Rural and Urban Popularity 131
Compared by Type, Evening Summer Season: 1935-38 108 109
Compared by Type, Evening Winter Season: 1935-1938. . . . 106 107
Concerts, Compared by Type. .106 & 109
Correlation of Program Ratings Between Phone Subscribers and Total Families . . 86 & 90
Dance Music, Compared as to Rural and Urban Popularity. 130
Dance Music, Compared by Type 107 & 108
Divergence in Ratings Between Upper and Lower Income Groups 86-87
Drama, Compared as to Rural and Urban Popularity 130 131
Drama, Compared by Type... 106 & 109
Drama, Evening, Number and Station Hours per Week, 1937-39 448 449
Drama (Daytime) Preferences by Income Groups 110 & 113
Drama (Evening) Preferences by Income Groups 110 & 112
Expense of in 1938 168
Facsimile r 892 894
Familiar Music, Daytime, Number and Station Hours per Week, 1937-39 450-451
Familiar Music, Evening, Number and Station Hours per Week, 1937-39 448 449
Football, C.A.B. Ratings on... 105
Foreign Language, Regional Network Policies 561 .567
Foreign Language— See also Stations
Golf, C.A.B. Ratings on 105
History of (Network), 1930-39. 36 85
How the 20 Leaders Attained Their Leadership 132 & 136 145
Hymns, Daytime, Number and Station Hours per Week, 1937-39 450 451
Initial Ratings and Sponsored Life 146 151
Length vs. Median C.A.B. Ratings 117 121
Listening to — See Listening
Minstrel, Compared by Type.. 107 & 108
Musical Revue, Compared as to Rural and Urban Popularity 130
Mystery. Compared by Type.. 106
NBC Policies 555 561
Network Commercial, 1938-39. 452 529
Network Commercial, by Types. 1937-39 447 451
News, NBC Policies 560
News Commentators, Daytime, Number and Station Hours per Week, 1937-39 450 451
News Commentators, Evening, Number and Station Hours per Week, 1937-39 448 449
News Drama, Compared by Type 107 & 108
News Topics, Compared by Type 107 & 108
News Topics and Drama, Compared as to Rural and Urban Popularity 130
Novelty, Compared as to Rural
and Urban Popularity 130
Novelty, Compared by Type. . .106 & 109
Novelty, Daytime, Number and Station Hours per Week, 1937-39 450 451
Operettas, Compared by Type. 107
Personality, Compared as to Rural and Urban Popularity 130
Personality, Compared by
Type 106, 107, 108
Poetry, Compared by Type... 106 & 109
Political Speeches, C. A. B.
Ratings 103
Popular Music, Compared as to Rural and Urban Popularity 131
Popular Music, Compared by Type 107 & 108
Popular Music, Daytime, Number and Station Hours per Week, 1937-39 450 451
Popular Music, Evening, Number and Station Hours per Week, 1937-39 448 449
Popular Music (Evening) Preferences by Income Groups 110 & 116
Popular Singer, Compared as to Rural and Urban Popularity 130
Popular Singer, Compared by Type 107 & 108
Popularity Polls 442 446
Producers of 1349-1352
Racing, C. A. B. Ratings 105
Ratings on Five Leading Daytime Programs Since March, 1930 99-102
Ratings on Special Events 103 105
Ratings on Ten Leading Daytime Programs, Oct., 1938April. 1939 91
Ratings on Ten Leading Evening Programs Since March, 1930 92 98
Ratings on Twenty-five Leading Evening Programs, Oct., 1938-April, 1939 91
Regulation of Content by the FCC 939 950
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