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INDEX— Continued
Religion See
Representatives, Station
Research Organizations
Revenue:
ASCAP, 1937 and 1938
Combined Broadcasting Industry Income Statement, 1938.
NBC-CBS from Ranking Industries, 1933-38
NBC-CBS from Ranking Sponsors, 1936-38
Network, by Agencies, 1938. . .
Network, by Industry Classification, 1938
Network, by Sponsors, 1938. . .
Network, by Years 159
Network Day and Evening, by Years
Station, by Metropolitan Districts, 1937
Station, by States and Geographic Areas, 1937
Time Sales, 1937...
Time Sales, 1938
Total Radio, by Years 159
Ricordi, G. & Co. (Milan), Complete Particulars of
Rural Radio:
Basic Radio Ownership Factors by Economic Groups . . .
Comparison of Rural and Urban Set Ownership
Joint Committee on Radio Research Study
Median Hours of Daily Set Use
Ownership Factors by Geographic Areas
Programs (Daytime) Compared with Urban Popularity
Programs (Evening) Compared with Urban Popularity
Sets in Use, Monday-Friday . . .
Sets in Use, Saturday
Sets in Use, Sunday
Programs 845 854 262 264
248
168
179
181 182 186
180
170 179
160 & 167
166
164 166
163 164
170
169
160 & 167
251
154 153 152 158 154 155
126 129
122 125 156
157 158
SESAC— See Society of European Stage Authors and Composers, Inc.
Sales, Radio Time See Revenue
Scripts: Buyers, Advertising Agency. . 205 247 Writers, Network Commercial Programs, 1938-39 452 529:
Semi-Classical Music See Programs
Serial Drama See Programs
Services, Radio:
News 264 265
Research 262 264
Station Representatives 845 854
Transcription 265 271
Set Owners, Percentage of Subscribing to Telephones (by
Income Groups) 86 & 88
Set Ownership: Auto Radio, Percent Rural
Families Owning 154
By Years 161 162
Canadian, by Province 819
Percent of, by Years 161 162
Rural, by Geographic Areas. .. 155
Rural Families with Two or
More Sets 154
Rural, Median Number of
Years 154
Rural, Related to Median
Hours of Daily Use 155
U. S., by States and Counties. . 574 ff Urban and Rural as of Jan. 1,
1938 153
819
181
181 181
Sets, Radio:
Canadian Tax on
Cost of Electricity and Batteries, 1938
Cost of Purchase, Operation,
Repair and Upkeep, 1938
Cost of Repair Services, 1938. Distribution of by Income
Groups 86 & 89
Parts and Supplies Used in
Repairing, 1938 181
Sales by Dollar Volume, 1938. 181
Sales of (Plus Other Apparatus for Radio Reception),
by Years 161 162
Television, Price of 885
Television, Sales of 885
Use by Month and Season 132 135
Showmanship, Variety Awards.. 440 441 Society of European Stage Authors and Composers, Inc., Complete Particulars of. . Society of Jewish Composers, Publishers and Song Writers, Complete Particulars of
Soft Ball See Sports
Song-Patter Teams See Programs
Songs:
Popular, 1929-38 253
Radio Life of "Hits"
Special Events, C. A. B. Ratings. 103
Speeches, C. A. B. Ratings 103
Sponsors: Baseball, Atlantic Refining Co. 858 859
Baseball, General Mills 855 858
CBS, Gross Expenditures, 1938 170 172 How Their Leading 20 Programs Attained Leadership.
132 & 136-145 Initial Ratings of Programs
and Sponsored Life of 146 151
251 252
252
254 252 105 104
25